260 



HOETICULTURE 



February 24, 1917 



SMOKE 



Let's Smoke Out 

 The Greenhouse Cost Coon 



f~^ ETTING rid of wrong ideas, is sometimes 

 like smoking out a coon. They seem to get 

 up inside some hollow of our brain and persist in 

 staying there until something or somebody smokes 

 them out. 



For example; take the question of the cost of 

 our Iron Frame house; there are still some growers, 

 who when it comes to building, seem to figure only 

 on how much ground they can cover for so much 

 money. 



How it's covered, is unimportant. They en- 

 tirely lose sight of the fact, that in a few years they 

 will have to uncover it and cover it up again by 

 building another housc^^ 



In the meantime, they have been covering 

 their first house with money, to cover the repairs. 



Sooner or later, repair costs and re-building 

 costs, will smoke such ideas out of their brain hol- 

 low, and you'll see them building Iron Frame 

 houses. 



But isn't it strange that they first have to learn 

 all over for themselves, what has already been 

 learned so conclusively by so many others! 



If you happen to know of any one who has 

 just smoked himself out; we would greatly apprec- 

 iate it, if you would mention to him that we go 

 anywhere for business. Or to talk business. 



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GENERAL OFFICES AND FAGTORT. EUZA6BTB. N. }. 



NEW lORK OFFICE r 



1170 Broadway 



BOSTON OFFICE: 



John HaaoocL Bldi!., 49 Federal Si. 



PBILADELPBIA OFFICE t 

 40 So. ISili Sc. 



'tf/Si}s^igijs^^gi}ss^tQ W/f^^S^iS^lS^^^S^SSII^iS 



