January 20, 1917 



HORTICULTUEE 



73 



46lh STREET 



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102 



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103 

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104 

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106 

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107 

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109 

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352 

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353 

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354 

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FIRE 

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358 

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363 

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364 

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366 

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367 

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368 

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370 

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371 

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372 

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373 

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375 

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379 

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381 

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SHIPPING CLERK 



RECEIVING ROOM 



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Thirty-third Annual Meeting and 

 Trade Exhibition. Grand Central Pal- 

 ace, 480 Lexington avenue, New York 

 City, August 21-22-23, 1917. 



Dimensions of Spaces. 



Space 101 10 X 20 feet 



Space ll.'i 10 X 20 " 



Space 401 10x28 " 



Spaces 500 ."lOl Special 



Spaces 201 to 212 10 x IB " 



Spaces 301 to 310 10 x 15 " 



Spaces 311 to 348 10 x 12 " 



Space 387 35 x 6 



All other spaces 10x10 " 



47th STREET 

 Exhibition Classes Arranged as 

 Follows. 

 A— Plants. 

 B — Cut Blooms. 



C — Boilers and Heating Apparatus. 

 D — Greenhouse Structures. 

 E — Florists' Supplies. 

 F — Bulbs, Seeds and Garden Req- 

 uisites. 

 G — Miscellaneous. 



Please read the rules governing this 

 exhibition. 



Address all communications to J«bn 

 Young, Supt. Trade Exhibition, K 

 West 28th Street, New York City. 



First Come! First Served! 



The Superintendent of Trade Ex- 

 hibits reserves the right to allot space 

 in other sections if the designated 

 section is sold on receipt of order for 

 space. 



INTERNATIONAL FLOWER SHOW. 



All details as to arrangement etc., of 

 the International Flower Show, to be 

 held under the auspices of the Horti- 

 cultural Society of New York and the 

 New York Florists' Club at the Grand 

 Central Palace, New York, March 15- 

 22. now an annual event in New York 

 have been completed. The Flower 

 Show committee are now meeting each 

 Monday and will continue to do so un- 

 til the close of the Show. 



The Rose Gardens and Rock Gardens 

 which were the sensational features 

 of the exhibition held last Spring will 

 again have a prominent place in the 

 Main Hall. The Park Department of 

 the city will this year be represented 

 by exhibits from two Boroughs. From 

 the Central Park, New York City, 

 greenhouses there will be a large 

 group of palms, foliage and plants in 

 flower; from Prospect Park. Brooklyn, 

 greenhouses an extensive display of 

 cactus; this exhibit will be arranged 

 to show as near as possible how these 

 plants grow in their native state and 

 under natural conditions and will have 

 suitable accessories and surroundings. 



As an added attraction brought 

 about mainly through the influence of 



Frederic R. Newhold, there will be an 

 exhibit from the Botanical Garden, 

 Bronx Park, which promises to be of 

 unusual interest. The Flower Show- 

 management appreciate the valuable 

 services of Mr. Newhold in advancing 

 the interests of the Flower Show on 

 every occasion possible. Space ac 

 comodations both in the competitive 

 and trade sections are causing much 

 concern and it may yet be necessary 

 to use the third floor of the Palace, 

 if it will be available at the time of 

 the Show. 



The ladies of the Red Cross will 

 conduct a tea garden on similar lines 

 as last year only on a far more pre- 

 tentious scale. The souvenir program 

 under the supervision of Chairman T. 

 A. Havemeyer will also have many 

 new and attractive features and will 

 consist of two hundred pages, one 

 hiindred devoted to valuable informa- 

 tions and cultural notes prepared by 

 leading horticulturists and will also 

 contain many illustrations. Of the 

 one hundred pages set aside for adver- 

 tisers, about sixty have already been 

 reserved. Trade tickets are now on 

 sale, also a special ticket available for 

 colleges, schools and institutions and 



the advance orders for these tickets 

 indicate a tremendous sale. Thirty 

 sketches were submitted in the Poster 

 contest and Miss Thelma Cudllpp was 

 declared the winner and awarded the 

 cash prize of one hundred dollars. 



Charles H. Totty, chairman of the 

 schedule committee announces the 

 scale of points adopted for rose gar- 

 dens, the same to apply, as far as 

 possible on rock, bulb and spring gar- 

 dens; 40 points to be considered for 

 artistic design, general effect and 

 accessories; 20 points for variety; 20 

 points for cultural perfection; 20 

 points for practicability. The final 

 schedule is now in course of prepara- 

 tion and will be distributed about 

 March 1st. 



Upwards of sixty representative 

 firms have reserved liberal space in 

 the trade section and are arranging to 

 make attractive exhibits. Space ren- 

 tals in this section to date amount to 

 over thirteen thousand dollars, a very 

 creditable showing, and as the avail- 

 able space is limited it will be neces- 

 sary for intending exhibitors to make 

 immediate arrangements if they de- 

 sire favorable accomodations. 



John Young, Sec. 



