April 14, 1917 



HOETICULTUEE 



497 



AFTER EASTER 



Weddings = Mothers' Day = Memorial Day 



Fill up your Show Cases and Shelves with another nice stock of Bayersdorfer 

 Baskets and other Seasonable Supplies. We have splendid novelties and all the 

 standard goods in endless variety, Home Manufacture and Imported. 



SEND FOR CATALOGUE AND PRICES 



and see how much you can do with a little money when you go straight to 

 headquarters — The Florists' Supply House of Ametica. 



H. BAYERSDORFER & CO. 



Maoufacturers and 

 Importers 



1129 Arch Street, PHILADELPHIA, PA. 



Write for 

 Catalogu* 



and window posters will be gummed 

 and ready for use. 



Send your subscription and check 

 at once, also tell every florist in your 

 community to do so; it will help your 



AtkOCiOOdddd^OOdODd 



,*«, i-i? SUNDAY IN MAY 



,^ REMENBCRYDUR $i 



XO nOTHIR WITH HER ^A 



i,e FAVORITE FlOWfBIO/ 



business and theirs. Stamps, window 

 posters and price-lists will be forward- 

 ed early next week. Address all com- 

 munications to F. Lautenschlager, 440 

 W. Erie St., Chicago, Illinois. 



An attractive folder in colors has 

 been sent out from the office of Secre- 

 tary Pochelon to members of the P. T. 

 D., urging a more vigorous exploita- 

 tion of Mothers' Day as a floral occa- 

 sion, as follows: 



F. T. D. Members: 



Advertising out of town floral service has 

 helped many of us to make extra sales for 

 Easter, now let us all advertise the F. T. D. 

 Service for Mother's Day, and advertise it 

 with every chance possible. 



Not alone do everything in your power 

 to give publicity to Mother's Day, but be 

 doubly sure that every order from out of 

 town tiorists to F. T. D. members is taken 

 the best care of. 



Yours for a better and more efficient 

 floral service to the public, as well as from 

 florist to florist. 



Sincerely yours, 



Albert Pochelon, 



Sec. F. T. D. 



Glenwood Springs, Col. — Mrs. and 

 Mrs. Lewis have purchased the Glen- 

 wood Greenhouses, and have leased 

 their retail store, the Charlseu Flower 

 Shop, Emporia, Kan., for two years. 



This year gave Boston 

 BOSTON the third stormy Easter 



in succession. Easter 

 Sunday itself was a beautiful day but 

 the "florists' Easter" — Friday and 

 Saturday — could hardly have been 

 much worse as to weather and natu- 

 rally it had a dispiriting influence on 

 the flower market. Stormy Easters 

 are getting rather monotonous. Never- 

 theless, Boston reports a splendid rec- 

 ord for both flower sales and plant 

 sales. Lilies ran short of the call 

 early in the game. Some of the grow- 

 ers were late with their lilies ap- 

 parently and had tried too late to 

 drive them in on time, the result being 

 a lot of green half-developed stuff that 

 in ordinary times would be unsalable 

 but on this occasion found plenty of 

 buyers. There were, however, many 

 very fine lilies in the hands of those 

 retailers who had secured their sup- 

 ply well in advance. Roses were plen- 

 tiful except in the case of the red va- 

 rieties, of which more could have been 

 sold. Carnations made a surprising 

 record. Violets did likewise, only 

 more so, bringing prices not touched 

 since Christmas. We refer to the 

 single ones: doubles were moved with 

 difficulty. Yellow narcissi were a bur- 

 den too gigantic for this market. Never 

 before have so many been in sight 

 and they were not southern but local 

 greenhouse grown. Snapdragon was 

 not strongly in evidence but it had a 

 very cool reception. Yellow primroses 

 were had in unprecedented quantity 

 but all were disposed of and at good 

 prices. The same is true of sweet 

 peas except the holdovers from the 

 early part of the week. Fine pansies 

 brought $2.00 per hundred readily. 

 The retailers are all well satisfied 

 with their experience and the whole- 

 salers are jubilant. It is safe to say 

 that more flowers changed hands than 



at any previous Easter in the history 

 of this market — and all this in spite 

 of war excitement and inclement 

 weather! 



Wholesalers are having 

 CHICAGO a breathing spell. Ever 

 since shipping trade be- 

 gan, the steady stream of business has 

 kept all busy and the quiet that has 

 come with the Monday after, Is most 

 grateful to all. The market was well 

 supplied with flowers for Easter and 

 with some few exceptions there was 

 enough for all and but little to spare 

 of choice stock. Retailers had a splen- 

 did trade that kept them buying well 

 into Sunday with the result that when 

 night came many had sufficient stock 

 left for the light trade that naturally 

 came Monday and Tuesday. Out-of- 

 town trade was good and used up a 

 large proportion of the best the mar- 

 ket afforded. More short and medium 

 American Beauties could have been 

 used and the same can be said of Mrs. 

 Russell roses. At this writing count- 

 ers and ice boxes hold quantities of 

 stock and unless some unforseen de- 

 mand comes for them they are not like- 

 ly to all find sale. One good thing 

 this Easter was the absence of last 

 minute telegrams. Whether the out- 

 of-town trade has awakened to the fact 

 that belated orders cost as much or 

 more than early ones and do not have 

 the chance of being filled so carefully 

 or whether the cry of preparedness 

 has taken hold of them is not known, 

 but certain it is, more early orders and 

 less late ones was the experience of 

 many. 



The Easter business 



CINCINNATI was one of the best 



for that day that this 



market ever has had. All of a good 



supply cleaned up quickly. Shipping 



business was excellent. Roses were 



' Continned on page 4gg) 



