622 



HOETIGULTURE 



May 12, 1917 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 

 part of the United States^ Canada, and 

 all principal cities of Europe. Orders 

 transferred or intrusted by the trade to 

 our selection for delivery on steamships 

 or elsewhere receive special attention. 



Cost of Cabling Foreign Deliveries 

 Must be prepaid 



Reference or cash must accompany all 

 orders from unknown correspondents. 



Cable Address. ALEXCONNEIX. 



"The Telegraph Florist" 



Member of Florists' Telegraph Delivery 



124 TREMONT ST. 



BOSTON 



KANSAS CITY 



Trantfer Yoar Order* to 



SAMUEL MURRAY 



1017 Grand Avenue 



Members Florists' TeLsgrraph Delivery 



Orders for NEW YOBK. 



Write or Phone to 



MAX SGHLING 



22 West 59th St. 



Adjoining Plaza Hotel 



Best Florists In the States as 

 Referenees. 



BCROPEAN ORDERS EXECUTED 



Members of the Florists* 

 Telegraph Delivery. 



fistabUshed 1874 



F14>BI8T 



N. E. Cor. 44 St. & Madison Avenoe, N. T. City 



( Member Rorists' Telegraph Delivery Asso. ) 

 Rowers shipped on all Steimiers. Special Correspond' 

 ence in all die large cities of Europe and the British 

 Co onies. Telegraph and Cable address. DardsFlor. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 



Writ* or Talesraph 



2139-2141 Broadway, New York 



Tsliphiai lH»-m 



Of Interest to Retail 

 Florists 



NATIONAL CO-OPERATIVE ADVER- 

 TISING. 



A full page advertisement of Moth- 

 ers' Day, on behalf of the florist trade, 

 appeared in the Literary Digest for 

 Saturday, May 5. This was the cul- 

 mination of the campaign inaugurated 

 by the Chicago Florists' Club and car- 

 ried to a successful conclusion by their 

 Publicity Committee under the man- 

 agement of Fred. Lautenschlager. The 

 advertisement was given a very promi- 

 nent place in the magazine and should 

 bring some substantial results from 

 the 700,000 representative families 

 which The Literary Digest is said to 

 reach. 



A vignette of an elderly lady seated 

 in a big easy chair and opening a box 

 of flowers illumines the advertisement, 

 which reads as follows: 



MOTHERS' DAY, 

 2nd Sunday in May. 



Send Her Flowers. 



If possible, her favorite ones. 



They will carry a double message. 



If you tlon't remember her favor- 

 ites, send yours. 



If they are out of season, there is 

 the lovely rose, the beautiful spring 

 flowers and bright blooming plants. 



The thought of your remembrance 

 will make it one of her happiest 

 days. 



You Can 'Phone or Telegraph 

 Them. 



Xi> matter where your Mother or 

 you are: you can step into any 

 flower store and leave your order. 



If the distance is great they will 

 telegraph the order. 



The country wide Association, 

 called the Florists' Telegraph De- 

 livery, makes this guaranteed service 

 possible. 



To obviate the chance of forget- 

 ting Mother or Mothers' Day, attend 

 to the ordering now. 



NEW FLOWER STORES. 



Bangor, Me. — Cushman & Worth, 13 

 State St. 



Newport, R. I.— B. W. Forrest, 94 

 Broadway. 



Newport News, Va. — Miss Lizzie Mc- 

 Pherson, 623 25th St. 



Spokane, Wash.— E. S. Eugene, Wall 

 St., near Riverside Ave. 



Chicago, III. — Charles Schneider, re- 

 moving to 6 West Jackson Boulevard. 



Cincinnati— The R. G. Kootz Floral 

 Co.'s business was placed in the hands 

 of a receiver on Saturday when a suit 

 for dissolution of the partnership was 

 filed. It is believed that creditors wjll 

 receive dollar for dollar. 



^A^»-it^ oi- 'F»l-»on^ 



F. H. WEBER'S 



Modern Flower Shop for 

 Artistic and Special Work 



N. E. Corner of Taylor and Olive 



ST. l_^dlS, IVI^. 



M. F. T. D. 



JOHN BREITMEYER'S 

 =SONS^= 



Cor. Broadway and Gratiot Area. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Nigh Grade Cut Blooms 



We oover all Mlchlffan points and r»o4 



sections of Ohio. Indiana and Canadl*. 



Uembers Florists' Teleffraph DellTerr 



Association. 



GUr>£ BROS CO 



1214 F STN^ 



WAsniNCTo; DC 



GUDE BROS. CO. 



WASHINGTON, D. C. 



Member Florists Telegraph Dekvery 



IN THE 



National Capital 



At your service to deliver Flowers 

 or Designs on Order by Tele- 

 graph or otherwise. Prompt 

 Reliable Service. 



GEORGE H. COOKE 



Connectlent Ave. and I. St. 

 WASHINGTON, D. C. 



THE ROSERY 



23 STEUBEN ST. 

 AI-B^KNY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



G. E. M. STUMPP 



761 Fitth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



YOUNG & NUGENT 



42 West 28 Street 

 New York 



Member* Florists' Telegraph Deliver> 



A. T. BUNYARO 



NEW YORK 



413 Madison Avenue at 48th Street 



Also Newport, R. « 



We Gnanntee SatiafaetloB 



