636 



H E T I C U L T U K E 



10 



s 



3 



r 



i 

 c 



7 



ii. 



3 



3i 



J. W. Davis, Ihc head of the 

 Davis larse interests at both 

 Davenport, Iowa, and Terre 

 Haute. Ind. AVith the completion 

 of the last five houses at Terre 

 Haute, he will have a balanced 

 layout of Ten houses — five on each 

 side of the Power House. 



Do Some Tall Figuring Like 

 This Man Did 



HERB is a man who in the face 

 of prevailing prices o£ ma- 

 terial, took out his knife, 

 sharpened his pencil, and did some 

 tall figuring. As a result of that 

 figuring, he ordered five houses 76 

 feet by 600 feet. 



Mr. Davis figured that if he waited 

 for materials to go lower, he would 

 have a jolly long wait before build- 

 ing. Not only a wait, but a loss. 



To say it another way: the profits 

 on the houses will more than cover 

 the difference in the interest on the 

 money invested. 



To say it still another way: by the 

 time materials have gone down, the 

 profits will have more than covered 

 advance costs and some to spare. 



But that isn't all — he will have 

 gained a grip on the market that 

 will protect him against the compe- 

 tition that is bound to come along 

 when materials are lower. 



It gives him a running start on the 

 other fellow. 



Why don't you do the same? 



When you are ready to talk build- 

 ing — say when and where and we'll 

 be there. 



Tor4 &iRtirnham^. 



Builders of Greenhouses and Conservatories 

 SALES OFFICES: 

 BOSTON PHILADELPHIA CHICAGO ROCHESTER 



rremont BIdg. Widener Bldg. ContiBental & Com- Granite BIdg. 



mercial Bank BIdg. 



DETROIT, Book BIdg. TORONTO, Roy.I Bank BIdg. MONTREAL, Transportation BIdg 



FACTORIES : Inrington, N. Y. Des Plaines, III. St. Catkarines, Caoada. 



NEW YORK 

 42nd Street BIdg. 



CLEVELAND 

 Swetland BIdg. 





/O 



2./ 



as 

 5- 



/3 

 10 



i 



H 

 /4- 



// 



lO 







^ 

 ^ 



1^ 



t^) 



ma 



^m 



