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HORTT CULTURE 



January 27, 1917 



PRICES 



The Common Sense Way 

 To Look at Them 



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SOME weeks ago. the Skinner Irrigation 

 Company ran an Ad. in Market Growers' 

 Journal, entitled: "Pipe Prices are High. But 

 Crop Prices are Higher." 



In that Ad. they gave conclusive facts that 

 made it look like a pretty clear case of penny 

 wise, pound foolish, for a grower to fail to take 

 the fullest advantage of the sky-high crop 

 prices, simply because pipe prices were a little 

 higher. Losing hundreds of dollars for the 

 sake of a few dollars. 



The point they made was a good one. To 

 our notion, it is applicable with equal common- 

 senseness to the greenhouse building question. 



Practically every item entering the construc- 

 tion of greenhouses, costs more now than it 

 did a year ago. 



Therefore, your greenhouse will cost more. 



But here's the big point not to lose sight of: 

 The same state of affairs that has boosted 

 greenhouse prices, has boosted the prices of 

 things grown in greenhouses — only much more 

 so. Another case of dollars against hundreds 

 of dollars. 



Last year, as you know, was the most phe- 

 nomenal year that florists in this country have 

 ever experienced. Demand was great. Prices 

 were high. Profits were big. 



From all indications this year is going to be 

 another record breaker. 



Don't let the fact that your proposed green- 

 house will cost a little more than it would if 

 bought a couple of years ago, stop you from 

 being ready for this bonanza business, and get- 

 ting your full share of it. 



The same condition that prevails in the 

 greenhouse market, prevails in practically 

 every other line of business. 



Take the paper market for instance. A 

 veritable famine exists. The price of paper is 

 almost beyond belief. 



But does that stop manufacturers from get- 

 ting out their usual catalogs and printed mat- 

 ter? Not a bit of it. To the contrary, most 

 of them are getting out more and better print- 

 ed matter than ever before. They want their 

 share of the unprecedented amount of money 

 that is being spent in this country, and they 

 are going after it — regardless of the fact that 

 the means of going after it. costs more. 



What they get is so much greater, that the 

 increased cost of getting that doesn't cut any 

 figure. 



Now is the time to take action on your pro- 

 posed greenhouse. By getting all materials on 

 the ground, you can start building the very 

 first day the ground is in condition, and have 

 your house ready for your early plants. 



Remember we go anywhere for business. Or 

 to talk business. 



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NEW YORK 

 1170 Broadway 



BOSTON 

 49 Federal Street 



PHILADELPHIA 

 40 S. 15th Street 



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General Offices and Factory, Elizabeth, N. J. 



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