726 



HORTICULTURE 



June 9, 1917 



The Beautiful Transformation of an Ugly 



Skyline Effect 



The principal flaw iu tbe top pbotograpli Is 

 tile unsightly effect produced by dead branches. 

 Edged against the sky is a ragged, monotonous 

 outline in which there is a minimum of grace, 

 symmetry and beauty. 



Now note the lower photograph — observe 

 what a wonderful transformation has been 

 effected by Davey Tree Surgeons! 



All ugly, dead liranches have been removed, 

 and artistic grouping has been achieved by 

 the elimination of certain unimportant trees 

 and bushes. What refreshiu;; variety of out- 

 line is no^' presented, what charm lies in Its 

 perfect simplicity I 



Possibly your estate offers similar oppor- 

 tunities for enhanced beauty — perhaps a little 

 .iiidicious artistry can brin;; out ''hidden won- 

 ders" of which you are now unconscious. 



BUT — be careful to whom you entrust this 

 important work. Trimniiug and cutting, in- 

 correctly done, is dangerous. Thousands of 

 trees are lost ever.v year because their owners 

 do not realize the degree of highly expert 

 knowledge and experience this work requires. 

 More than half the decay in trees is directly 

 traceable to improper trimming. 



Take the safe course — 



— and put your trees iu the hands of Davey 

 Tree Surgeons. Tree Surgery, as they prac- 

 tice it. is scientifically accurate and mechani- 

 cally perfect — the result of the life study of 



John Davey, "The Father of Tree Surgery," 

 augmented anil refined b.v the massed ex- 

 perience of the greatest body of expert tree 

 men the world has ever known. 



Davey Tree Surgeons are the only Tree Sur- 

 geons officially endorsed by the United States 

 Government. They have treated and saved the 

 priceless trees at the National Capitol, White 

 House, Naval Observatory. Fort Meyer, Char- 

 leston (S. C.I Navy Vard. Annapolis Naval 

 Academy,' West Point Military Academy, etc. 



They are the only Tree Surgeons endorsed 

 by thousands of estate owners — prominent men 

 and women whose recommendations you can 

 accept with complete confidence. And they are 

 the only Tree Surgeons who are Iiacked by a 

 successful and resiionsible house, amply able 

 to make good in every instance, and not need- 

 ing, for tbe sake of temporary existence, to 

 sacrifice in the slightest degree its liigh 

 standards. 



^I'rite today for free examination of your 



trees — 



and booklet. "When Your Trees Need the Tree 

 Surgeon." What is the real condition of your 

 trees? Only the experienced tree surgeon can 

 tell you fully and definitely. Without cost 

 or obligation to you, a Davey Tree Surgeon 

 will visit your place, and render an honest 

 verdict regarding their condltiou and needs. 

 Write today. 



The Davey Tree Expert Co.. Inc., 1 306 Elm St., Kent, O. 



(Operating the "Davey Institute of Tree Surgery) 



Branch Offices, with Telephone Connections : 225 Fifth Avenue, New York 



2017 Land Title Bldg.. Philadelphia 450 McCormick Bldg.. Chicago 



Permanent representatives located at Itostnn. Newport. I^enox. H;irtford. St.imfo'tl. .\|l)aiiy. I'oughkeei>- 

 sie. White Plains. Jamaica. L. I.. .Morristown. N. J., Philadelphia. Harrisburg, lialtiimire. Washington. 

 Buffalo, Pittsburgh, Cleveland, Detroit, Cincinnati, Louisville, Chicago, Milwaukee, Minneapolis. St. 

 Louis, Kansas City. Canadian .\ddress: 22 Victoria St.. Montreal. 



Davey Tree Surgeons 



FOR SAFE TREE SURGERY 



Every real Davey Tree Surg.'ou is iu the ciiipbiy of the Mavcy Tree Expert CniiLp;ni\ ami the public is 

 caufioneil against those f,ils-ly fe|.feseiit hi-j t lieniseheH. 



From Mr. Lisle li. BcardsUc, 

 Wiimiiigtou, Delaware 



"The work done by your 

 company upon an old tree in 

 my yard is very satisfactory 

 and a remarkable demonstra- 

 tion of what can be accom- 

 plished by the scientific meth- 

 ods followed by your con- 

 cern." 

 From Mr. Arthur HcKrtley, 



The Northern Trust Company, 

 ChicagOt 111. 



"The work done on my 

 trees by your foreman and his 

 associates has been very satis- 

 factory, so much so that we 

 have been at considerable 

 pains to canvas the neighbor- 

 hood so as to give the boys 

 some extra work while In the 

 vicinity." 



Frotn Mr. Wm. R. Kenan, Jr., 

 Lockport, N. Y. 



"Some twelve or fourteen 

 .vears ago while visiting at 

 my sister's summer home at 

 Mamaroneck, N. Y.. I saw 

 your father with a very large 

 corps doing tree surgery on 

 that place. It impressed me 

 so forcibly and, in later years 

 the results were so convinc- 

 ing that, upon the purchase of 

 this place, I concluded to 

 have your company do such 

 work as was necessary here. 

 The work has been entirely 

 satisfactory." 



JOHN DAVEY 



"Father of Tree 



Surger.v" 



