"Do it right or not at all"— JOHN DAVEY 



ing and Fruit-growing, and above all tlie 

 Thcrry and Practice of Tree Surgery. 



Every naan in the Davey org^anization is a 

 trained man — Davey trained 



When a man has been with us long enough, 

 has had the necessary amount of complete train- 

 ing, and has demonstrated to us his ability and 

 (lualifications, he is entrusted with the handling 

 of operations — then and only then. 



Every man in the Davey organization is a 

 trained man — Davey trained. If a man should 

 apply to us for employment and say that he 

 is an expert and understands all phases of the 

 w^ork^recom mends himself highly — we say lu 

 him, if we should happen to need men, "All 

 right, you may start in at the bottom and show 

 ns." Very few of them ever come and we are 

 just as well satisfied. Our experience has shown 

 us that not more than one in ten of these so- 

 called tree men from the outside is the right 

 kind of man. None of them are real experts 

 when they come to us. All of them have many 

 things to unlearn. 



The Davey Research Department does the 



experimenting — the client's trees are 



never experimented upon 



In addition to all these other things, we main- 

 tain a Research Department in charge of scien- 

 tists of practical experience. It is their duty to 

 work out every scientific and practical problem 

 of Tree Surgery, as fast as possible. They 

 have done wonderful work. They gather data 

 from every available source, particularly from 

 the experience of the Davey organization, in 

 addition to original experiments. Every ex- 

 periment is conducted in Kent by our Researcli 

 Department and never on the trees of a client. 



For instance, our Research Department has 

 worked out a list of "forbidden trees," those 

 which experience has demonstrated are not 

 worth complete treatment or do not respond 

 properly to treatment. On these trees our ex- 

 perts are permitted to do only first-aid work. 



A national organization that carries with it 

 an assured protection to tree owners 



There is no other national organization in our 

 field. There are, of course, many local imita- 

 tors. It is an unfortunate fact that there are 

 mighty few good ones among them. We would 

 be happy if they were all good and well quali- 

 fied. But who will supervise them? Who will 

 train them? Who will provide the discipline 

 that will hold them to high-quality service 

 W^ho will pass judgment on the results of 

 their work? 



There are quite a number, who have never 

 had any contract with the Davey organization, 

 who claim falsely that they are Davey men. 

 There are some, unfortunately, whom we have 



been obliged to let go for obvious faults, who 

 attempt to capitalize on the prestig:e of the 

 Havey name, to our detriment and to that of 

 the profession we have built up and have en- 

 deavored to honor. 



The unseen things that make quality are 

 only possible because of large volume 



In the Davey organization it is the imseen 

 things (rigid selection of men, practical and 

 thorough training, supervision of chief expert 

 and local representative, resident school, re- 

 search department, standardization of methods 

 and organization discipline) that make real 

 quality and lasting merit. On a business of 

 nearly three-quarters of a million dollars in 

 1 920, we speiU three times as much on these 

 unseen things which make quality as we mad^ 



Every fund; 

 product of 

 provement ; 

 out in the 

 into being 

 contribution 

 the world, 

 lar form tb 

 hieathinsr n 



JOHN DAVEY 



Father of Tree 



Surgery 



.Tohn Davey gave to 

 the world the sci- 

 ence of Tree Sur- 

 gery. Before the 

 publication of his 

 first book the orig- 

 inal "Tree Doctor," 

 not even the idea of 

 the scientific treat- 

 ment of trees ex- 

 isted. John Davey 

 created the term 

 "Tree Surgery." 

 amental principle of it was the 

 his genius and love. Every im- 

 and refinement has been worked 

 organization which he brought 

 and inspired. But the greatest 

 which John Davey has maile to 

 has been to translate into popu- 

 faet that the tree is a living, 

 riranism. 



MARTIN L. DAVEY 

 General Manager, 



who made of a 

 father's dream a 

 business reality and 

 built the Davey or- 

 ganization. 

 ■ Aiui yet the tree 

 lives — it breathes. 

 It has a real circu- 

 lation. The tree di- 

 gests its food and 

 assimilates it. It 

 has sexual processes 

 that are just as real 

 and beautiful as in 

 a ny other form of life. It has th e power 

 to adapt itself to its environment. To be 

 sure, it lacks intelligence and a nervous 

 system and the power of locomotion. But 

 in all the other elemental processes the tree 

 functions just as truly as man himself." 



•■This question of refiucstation is of niDnn- 

 mental importance. America can not continue 

 to exist as a virile, forward-moving Nation 

 unless we protect what we have and start 

 to build up that which we have so ruth- 

 lessly destroyed. We can not afford to be a 

 Nation of vandals much longer. America 

 must reforest, or America must drink the 

 bitter dregs of national decline and impot- 

 '■ncy." — Excerpts from a speech in Congress, 

 March 3. 1021, by Martin L. Davey. of Ohio. 



in i>rofit. In spite of the depression, we did 

 a business of almost six hundred thousand 

 in 1921 and spent four times as much on these 

 hidden things that make quality as our profit 

 amounted to. The business of the Davey Com- 

 pany is now running at the rate of one million 

 dollars for 1922. 



Davey methods have been standardized. 

 Davey work is the same in Boston as it is in 

 Chicago, the same in New York as in Kansas 

 City, the same in Montreal as in New Orleans. 

 Davey experts are of uniformly high type, all 

 thoroughly trained, all carefully selected and 

 developed. And best of all is organization 

 discipline that requires and maintains a con- 

 sta»it high standard down to the smallest details 

 of work and service. 



A tree- man may fool the public but 

 he cannot fool us 



It has seemed to me that the greatest thing the 

 Davey organization does for its clients, over 

 and above all these other things, is that of re- 

 lieving the client of all worry and responsibility 

 in the selection of the men who are to treat his 

 priceless trees. A tree-man may fool the pub- 

 lic, most of whom know little about trees. But 

 he cannot fool us, A man must be right in 

 every sense of the word or he cannot go very 

 far in the Davey organization. 



\\'e. who know Tree Surgery values, select 

 the men to whom this work of very great im- 

 p( rtancc is to be entrusted. We know they are 

 right and worthy of' your confidence and our 

 contidence or we would not send them to you. 

 Thev come to you with our seal of approval. 



They carry with them the most priceless pos- 

 session we have — our reputation. We are as 

 jealous of that reputation as a good woman is 

 of her good name. Business and professional 

 success are merely results. The causes are 

 behind the scenes. And that is the reason for 

 this little story of the Davey organization. 



THE DAVEY TREE EXPERT CO., Inc., 

 307 Elm Street, Kent, O. 

 Branch cfBces tinth telephone connections: Nezv 

 York, Astor Trust Bldg.. Fifth Ave. and 42d 

 St.; Boston. Massachusetts Trust Building.; 

 Philadelphia Land Title Bldg.; Baltimore, Amer- 

 ican Bldg.; Pittsburgh, 331 Fourth Ave., Buf- 

 falo. 1 1 Franklin St. ; Clez'eland, Hippodrome 

 Bldg.; Detroit, General Motors Bldg.; Cincin- 

 nati. Mercantile Library Bldg.; Chicago. IVest- 

 niinster Bldg. : St. Louis, Central National 

 Bank Bldg.; Ka}isas City, Scarritt Bldg.; Mon- 

 treal, 252 Lauganchitere West. 



Davey Tree Surgeons are near you — if you 

 live between Boston and Kansas City. They 

 are easily available and handle operations of 

 any size, large or small. Write or wire Kent, 

 Ohio, or" nearest office. 



DAVEY TREE SURGEONS 



Every real Davey Tree Snrseon is in the employ of the Davey Tree Expert Co.. Inc., and the public is cautioned against those falsely representing them- 

 selves. An agreement made with the Davey Company and not with an individual is certain evidence of ge-nuineness. Protect ycnirself from impostors. 

 If a7iyone solicits the care of your trees zuho is not directly in our employ, and claim? to be a Davey man, write Headquarters for his record. Save 

 yourself from loss and your trees from harm. 



195 



