n R T I C U L T U H K 



July 



1917 



HQRTlCULTURt: 



VOL HVI JULY 7. WI7 Ma 1 



11 111 Ixlir II « t KKI.\ iiv 



HORTICUUTURE PUBLISHING CO. 

 147 Summer Street, Boston. Mass. 



Trlrplitinr, lt«-iM>h ^tl* 

 \tM. J. NTKUAKT. Killlor anil Msaacsr 



M ilS( KII-TION KATKS: 



Our \r«r, ill iul\iu>rF, »1.0U; li. lonlKn < ipiiiilrlf». ».MRI; To 



< iiiiiitlii, SL-V). 



ADVKUTISINO KATE8: 



Per Inrh, SO Inrhra lo pucr fl.OO 



Dl»«ouDt uD I'untriw-tn fur ruDNrrutlve iDRrrtlonn, aa follows: 



Onr month (4 llniral, i prr (-<'iit.; tbrpr inuBlhn (IS tlnira), 10 

 P*r c«nt.; «1k montlia ('^6 litiira), ^U pnr cent.; var jciu* (&'i tlnica), 

 M per cent. 



l*ace and half pac^ apa^r. wpt^lal ratra od application. 



■oUrcd ■• lecoDd-class matter Ueceinber 8, 10O4, at tbe Poit Offlc* 

 at Boitoo, Mail., under tbe Act of Concresi uf Marcb 3, 18TU. 



CONTENTS 



Page 

 COVER ILLUSTRATION— Lloyd C. Stark. President- 

 elect .American Association of Nurserymen 



NOTES ON CULTURE OF FLORISTS' STOCK— Amaryl- 

 lis — Cold Storage Lilies — Gloxinias — Propagation — 



Sweet Peas— Reminders — John J. M. FarreU 5 



HOLLOW STEM FUNGUS OF PEONIES — Wi/iknn 

 liollinn 7 



CLUBS AND SOCIETIES— Rose, Strawberry and Peony 

 Show at Boston— Westchester and Fairfield Horticul- 

 tural Society — New Haven Rose Show 8 



Tarrytown Summer Show — Horticultural Society of 



New York— Club and Society Notes 9 



EXHIBITS AT ROCHESTER PEONY SHOW 9 



AJIERICAN ASSOCIATIO.N OF NURSERYMEN 11 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 14 



Flowers by Telegraph 15 



NEWS ITEMS FROM EVERYAVTIERE: 



St. Louis 12 



New York, Chicago, Boston, Rochester, Pittsburgh... 16 



OBITUARY— Abram L. Pennock^Harrison E. Mann- 

 William F. Zane — Mrs. Henry Bester— Benno L. Hart 

 — Mrs. Jack Keck 17 



FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati, New York, Philadelphia, 



Pittsburgh 19 



Rochester, N. Y., St. Louis, Washington 21 



MISCELLANEOUS: 



Tarring or Creosoting Hot Bed Frames 7 



A "Tree of Paradise" 7 



An Acknowledgment 7 



The Chrysanthemum Midge 9 



Pot Grown Grapevines, Illustrated 9 



Business Troubles 14 



New Corporations 14 



News Notes 12-14 



Personal 17 



Visitors' Register 21 



Publications Received 26 



Greenhouses Hnilrlini,' or Contiinplatod 26 



Doing 

 our bit 



Mention is made in our new.s nolumns of tlie 

 raising of a fiinrl of over four Iniiulred and 

 .sixty-five dollars for The Red Cro.s.s by a 

 .special sale of carnations at the store of a 

 Buffalo florist. There are numerous in.stances of like 

 character. Every issue of Horticultitre tells of 

 flower shows and other affairs in many places where 

 the proceeds are devoted to Ked Cross benefit, to hospi- 

 tals, etc., all liberally and substantially supported and 



aided by lociil florihts. inoriKt)*, iih a rule are penerous. 

 It swiiis to be a sort of se<'onil nature with the innjority 

 uf tiiein to respond in u whole-hearti-d iiihiiirt when- 

 ever flowers or service are solicited for any worthy 

 cause, and so any (cnili'iicy to lirinj: their business into 

 popular disfavor on I lie ^rniind of war ecoiniiiiy, such 

 as wc have bad ocui-iuu lo allude to heretofore, seemB 

 particularly iiiilieciuiilii;;, to siiy the leiLst. 



Time Hies. Here we arc once more at the 



Volume staring of a new volume of Hohtici'LTUKe. 



twenty.six |.et us hope that it may tu.rn out to be 



"the liest ever" in all the (pialilicatioiis 

 that go to make up a progressive and useful horticul- 

 tural journal, worthy of the boiiorablc name it lyears. 

 In these days wiieii the pulilishing business is hard 

 pressed by the abnomial cost of paper and a furmidalile 

 increase in the manifobl items that enter into the mak- 

 ing of a publication, tbe situation for a paper no larger 

 even tb:in IIdiiticui.ture demands close watching. Re- 

 fraining thus far from any advance in subscription or 

 advertising rates, IIokticli-tukic has endeavored to 

 meet the e.xigency by aiming for the highest possible 

 standard of efficiency within the smallest po.ssible limits. 

 Much kindly favoialile comment on the quality of 

 IIouticulture's contents has reached us ftom time to 

 time, especially of late, and tliis appreciation is most 

 gratifying. The knowledge that the business houses 

 advertising in ITohticulti'kk usually get highly satis- 

 factory results from their investment is also very pleas- 

 ing to the publishers. It will not lie inap|iropriatc right 

 liere to remind our friends that wc can still take good 

 care of a few more subscribers and additional adver- 

 tisers, so please take the hint and "don't Ite backward 

 in coming forward."" 



While there need not be any serious 

 Greater doubt that things will adjust them- 



efficiency the selves gradually to tbe changed econ- 

 keynote omic conditions now before us and that 

 the wheels of business will soon get to 

 running smoothly, yet we believe all will agree that the 

 situation as it now i>re8ent8 itself demands thoughtful 

 consideration and cautious procedure if the full 

 measure of past business success in horticultural lines 

 is to continue. This does not necessarily mean retrench- 

 ment or limitation of activity — fpiitc the oyiposite — but 

 it does mean the exercise of more watchfulness in the 

 stopping of leaks, the elimination of waste and the con- 

 servation of every available resource. Boiler house and 

 jiotting shed, beds and benches and stock in houses, 

 back room and basement in the flower store, can all be 

 depended upon to furnish almndant evidence to anyone 

 looking for it that in the majority of establishments 

 there is need to take lessons in thrift. Tlie time has 

 now come when the prodigality and loose management 

 of the past is no longer safe. Unconcern, extravagance 

 and wasteful negligence must be replaced with better 

 disci])line and higlier efficiency in every department of 

 greenhouse and nursery and store. In the final sum- 

 marj' it will be found that the savings on little things 

 persist en th' followed can mount to a big total, and in 

 the long run we shall be all the better business men 

 for the better habits into which the pre.sent emergency 

 lias led us. 



