December 1, 1917 



HORTICULTURE 



571 



Y. M. C. A. WAR FUND FLOWER 



SALE, ART INSTITUTE, 



CHICAGO. 



The flower sale for the Y. M. C. A. 

 War Fund held under the auspices of 

 the Chicago Florists' Club was a grand 

 success both financially and socially, 

 as well as from the stand point of at- 

 tendance. This event, a floral bazaar, 

 took place at the Art Institute, Fri- 

 day, November 23rd, from 11.00 a. m. 

 to 5.00 p. m. All flowers and plants 

 including accessories, twine, paper, 

 etc., were donated by the florists of 

 Chicago. 



The weather was cold and windy, 

 with snow flurries blowing the most 

 of the day, and consequently it was 

 not inviting for any one to stroll along 

 Michigan Boulevard, nevertheless 6342 

 people attended this fair with hearts 

 warmly beating for the country's 

 cause, where society matrons, debu- 

 tantes and Chicago's leaders florally 

 were busily engaged with the arrange- 

 ment and selling of flowers. Bouton- 

 nieres and corsages were in great de- 

 mand, and many more could have been 

 sold. 



The exhibit and bazaar was held in 

 two large sculpture rooms of the Art 

 Institute, and same was arranged as 

 twenty large tables filled with cut 

 flowers, plants, corsages, boutonnieres, 

 and other floral arrangements. Two 

 society ladies and one member of the 

 Women's Y. M. C. A. Committee with 

 the assistance of one retail florist 

 were in charge of each table, and these 

 were ably assisted by nearly 50 ladies 

 who acted as flower girls. One special 

 table was in charge of the opera stars 

 under the direction of Mme. Cam- 

 pannini. 



Nearly |3,000 was taken in at the 

 floral bazaar and the entire proceeds 

 were turned over to the Y. M. C. A. 

 War Fund. The committee of florists 

 in charge of this affair worked hero- 

 ically, and much credit is due them 

 for the results accomplished. 



There were only four days in which 

 to make all arrangements in securing 

 the hall, the flowers and publicity. 

 Three large billboards, 15 feet wide by 

 25 feet high, were erected in front of 

 the Art Institute, and large signs were 

 placed on the Peoples Gas Building 

 and the Pullman B\iilding. One thou- 

 sand posters were distributed amongst 

 the retail flower stores, and along 

 Michigan Boulevard. 



The newspapers were very liberal in 

 giving publicity to this affair, and 

 prominent notices appeared in the So- 

 ciety columns — photographs of society 

 girls selling flowers were also shown, 

 as well as a photograph of Miss Ger- 

 trude Amling showing the new pink 

 rose Columbia. The new red rose, 

 Mrs. Henry Winnett, was also shown. 

 5,000 announcements were used for 

 inserts in theater i rograms. In addi- 

 tion to the above a number of display 

 ads. appeared in the various daily 

 appers. Marshall I'leld & Co. and 

 Carson Piere Scott Co. both an- 

 nounced the Chicago Florists' Club 



PENN'S AUTUMN EXHIBITION. 



Boston had no chrysanthemum show 

 as such this year the Massachusetts 

 Horticultural Society havihg substi- 

 tuted a big vegetable and fruit show. 

 Henry Penn did what he could to 

 make up the deficiency by advertising 

 a chrysanthemum show for the public 

 at his store lasting for several days 

 and the public responded, flocking by 

 hundreds to the "Penn the Florist'' 

 store And the show was very much 

 of a credit, so much so that the staid 

 conservative Boston Transcript de- 



voted a good big section of its issue 

 to a picture and detailed description 

 of the display. To the Transcript 

 Horticulture is indebted for the use 

 of the cut accompanying these notes. 

 The arrangement was brilliant and 

 tasteful with colors well massed and 

 dainty touches a-plenty in baskets and 

 vases of blooms. Varieties to the num- 

 ber of 45, from the most diminutive 

 pompon to the huge Turner, were 

 shown under name. Mr. Penn is 

 pleased over the result of the affort. 



Y. M. C. A. War Fund Sale in connec- 

 tion with their large advertisements. 

 Fleiscliman inserted an advertisement 

 of about 100 lines as follows: 



WE CORDIALLY INVITE 



our patrons and friends to visit +i-« 



Flower Show and Sale 



at the 



ART INSTITUTE 



To-day — Friday. 



Everything donated by the Florists 



of Chicago and the ENTIRE 



proceeds go to the 



Y. M. C. A. 



WAR FUND. 



A comjilete and systemati( delivery 

 system was in operation under the 

 guidance and direction of Mr. Herman 

 Schiller, and practically evir\- flower 



was delivered by 6.00 p. m. on Friday 

 without a single complaint. A cash 

 register was installed for each and 

 every table, and therefore it was a 

 very simple matter to determine the 

 proceeds of this sale immediately upon 

 the close of same. The funds were im- 

 mediately taken in charge by the Y. 

 M. C. A. representatives. 



Every plant — every flower — every- 

 thing was sold. The plants and flow- 

 ers left on hand at 4.30 p. m. were sold 

 at auction by a society auctioneer, and 

 the balance of the stock still on hand 

 was quickly and profitably disposed of. 

 The largest sale of the day was the 

 vase of Columbia roses sent for this 

 occasion by the E. G. Hill Co.. which 

 was sold at $100. The next largest 

 sale was a fruit and flower table ar- 



