i9li 



II o H T I (• r i.'i V n V. 



mn-ember 8. 1917 



ln.-.iM.; Ki : : 1.... .., , uiiU'il lliury 



Ponn, of Boston, chuirnian of the Pub- 

 licity Comniltlce. to All t>nt the term 

 of \V. F. Therklldscm. roslsned. Mr. 

 Pcnn'.s term will expire on December 

 3l8t. l!t-l. Mr. Ponn anil his commit- 

 tee will meet with the Publicity 

 Finance Committee at the Hotel Hol- 

 lenden. Cleveland, Friday. December 

 7th. The committees will remain In 

 session nntil all business presented is 

 dlspose'l of. 



In order that all llorists and mem- 

 bers of the allied trades may have an 

 opportunity of subscribing to the 

 National Fund for Publicity, the coun- 

 try has been portioned off so that each 

 member of the Finance Committee 

 \sill have a certain number of stales 

 under his direct charge. The State 

 Chairman will be requested to appoint 

 a florist in each county, to be known 

 as the County Chairman, to canvass 

 his particular county thoroughly, re- 

 porting subscriptions to the State 

 representative, who will report them 

 to the Finance Committee. 



Following Is the division of states 

 as it appears at present: 



F. L. Atki.ns. RniiKUFoiui. N. J. — 

 New York. New Jersey. Delaware. 

 Georgia. Florida, Alaliama. 



HkK.MAX p. KxoIU.K. ClJiVKLANI). 



Ohio.— Ohio. Kentucky. West Vir- 

 ginia. Tennessee. North Carolina. 

 Pennsylvania. Virginia. South Caro- 

 lina. Iniliana. 



Wm.i.vik R. Pikhsii.n. Cko.mwki.i,. 

 Cox.N. — Maine. New Hampshire, Ver- 

 mont. Massachusetts. Rhode Island. 

 Connecticut. California, Washington. 



Gkok(;b As.Mis. CiiKAtio. li.i.. — Illi- 

 nois. Wisconsin. Minnesota. North 

 Dakota. South Dakota, Nebraska. 

 Iowa, Missouri. Kansas. Arkansas. 

 Louisiana. 



HOLIDAY MUSINGS. 

 This year, more than any other, 

 seems to offer to the florist the oppor- 

 tunity to increase his sales and brin« 

 prosperity. The world war has given 

 the word "conservation" a great popu- 

 larity, but just what does the practice 

 of conservation embody? Many have 

 believed it has meant saving — saving 

 everything from fond and money to 

 clothing, even reducing weight. Now. 

 to me this is radically wrong. The 

 health of the nation must be kept at 

 any cost. It isn't that we must eat 

 less, but rather m<ire wisely — not that 

 we should spend loss, but spend more 

 judiciously. Money should be kept in 



circulation. 



, The Christmas gift season is ap- 

 iroaching rapidly and many florists 

 are already makini: their plans. In 

 previous years candy has made a fav- 

 orite and appropriate gift. The great 

 and universal shortage of sugar this 

 year makes it a necessity to select 

 some other gift. Here. then, is the 



Hk.nkv Pk.nx. 



iMinlrinaii l*iil>ll<-ity Ciiiniiilttei; 



.Iciii.N YiUNc. Nkw YiiKK. N. Y. — 

 Montana. Idaho. Nevada. Arizona. 

 Colorado. New .Mexico. Wyoming. 

 Oklahoma. Texas. I'tah. Mississippi, 

 .Maryland. District of Columbia. 



Members of the local committees 

 will please remember that the mini- 

 mum amount for subscriptions is to 

 be $.').!)(), and the Finance Committee, 

 while requesting that the subscrip- 

 tions be made annually for a term of 

 four years, state that subscriptions 

 made for one or more years will be 

 cheerfully accepted, and a united 

 effort will now Pe mac'e to secure the 

 S.'Su.ono required by Dec. Slst. The 

 expenses of the local Chairman en- 

 gaged in raising the fund is limited to 

 the cost of postage, stationery, sub- 

 scription blanks and everything re- 

 quired for the work will be furnished 

 by the I'-inance Committee. 



I 'liali lilt !, \ '. ■ ■ . "I ■ 



ing addllional subscnptionB: 



ll.\ WiTllii'l r llroa. \V. J. IturiiiK. 



KiiiiHiiii I'lty. M.... V'.iK) (one yvur) ; 11 l 

 Uriiry. (;iiIi'iiIiiiik. III. K'.UO. 



Ity .Inllll W. IMlIli-IIII Nelll'M tirrOllllotlHI'N. 



rillllniili. WiiPili . f^>.i*> dlin-i' yi-iiril; II. 1.. 

 olnami <'ii.. Ini'.. S|>iikiiiii'. Wunli.. t.'i.UU: 

 .'^tHikiiiH* lirffiiliiMiHi'M. iiii'., SiHikiiiie. WubU.. 

 .«IIMNI mill' vi'iiri ; YmiiiK A Li'iiler. Wnllii 

 WullH. Wiiali.. MIHI. 



lU WlllllU'e It. rilTBllll — A. <". SIcTvim. 



.\.>v llilliilii. I'liiiii.. (10.0(1: S. If. Curtlmi. 

 riiiiiiHvlUe, I'oiin.. f.'>IK>: Joint U. CuuiiibH. 

 Wi-^l lliirif.ir.l. Cniiii.. »."(¥): Kiik'Mk- S. 

 Dnik.'. Ihirirnnl. <'<iiin.. flO.iMI: Ocii. Mr 

 I'Iniiie. Iliirir<inl. ('•mil. fl.'itM 



I'hrciiiL-li 111"' SiM-r.-liiry'" Olllre- J. Wiillh 

 ,v Son. .MiiPPii. .MiiHM . »."'.0O; Kilw. (irwh. 



.'^Illl .\lllMlllo. Tl'XllH. $1(1.110. 



I'v Il.'iirv S1ic|ipiiril- J. Cho». MrCul 

 liiiigli. Cliicliiiiad. (Ihlii. f'.Tino (1 yi'UD : 

 Kniiik A. Viilz. I'liK'liiiiiid. (iliio. (.'i.UO (1 

 Nfiirt : Win. Miirpliy ('i>.. (*lni-iiin:i(t. (Jhlo. 

 .S'Jci'Ki piT yi'iir. 



I'.v A. A. .MfBHcii WhlHilin I'.itt.-ry t%. 

 |-Illi:l<lel|>lliil. I'll., $.'10.1)0. 



Ilv <'. K. Kin-. .\lllini-il|ii,llil. Mlllll.— .Nell 

 .Neiisiiii. .Miiiikiitii. .Minn.. $.'i.liO. 



Ilv II. NikPiH iinil tlie I'nrthiiKl l-'luriil 

 SiM-ii'iv- Chirk.' Itri.H.. $-J."i.(iO; .Miirlln & 

 K.irliis. XJ.'i.nii: .Mklim * Smi. $li) (X) ; K. A. 

 V:iii Kirk. »."i.iiO; TniiHi-ili KP.nil Ci . $."..00; 

 \\'li*ih'liuill r.riK.. $.'i.llO: SwihH Klnriil ('o.. 



$l.'i.(Hi: K. J. Sli'fle. $liiiKl: Mil nf l-iirll I. 



(Ire.: ^^'lll. iMingt'r, .lenn ItnhliiHdii. John 

 /.liniiK'niidnn. Thoinpsnii llordiiiltiiriil 

 Works. K. (J. Wooil. colliTtlvely. $lJ..'>(t. 



Hv I). <". Ilorgiin— WeBt View Floral t'>. 

 Atliintu. (;ii.. $10.00. 



Hy l-'lorlHlH' Trli-^rnipli lieliveiy AHMurln 

 lion— UelitsililiT KlorMi Co.. MiiiIIhoii. WIh.. 

 $1II.(H): II. K. WllHoii. KorheHliT. N. Y., 

 $IU.0(l: WIIIPllllH A; Co.. Solllll Itellil, Inil.. 



4:l'.~>.(HI: Dnlnlli Klonil Co., Ihiluth. MInu.. 

 *10.(HI; \V. C. Ciiiiipliell. I.iinrenee, .MiiRii.. 

 $1U(KI: .losi-pli ISiiniron A- Son. (Vilur Fulls, 

 Iowa. $1(I.IK); .Mills, (he Klorlsl. Ilir.. .Iiick- 

 sonvlllc. Kill.. $10.(111: Welllln Floral Co.. 

 Ilorilell. N. v.. $."i.(10: JllH. W. Ui'Khie. 

 Slireveport. l.:i.. $10,110: The Mlnge icionil 

 Co.. MoliUe. .U:i.. $i-..00: I. I-. flllaliury, 

 (i.ilesliurg. III. $1(1.(1(1: Fred H. I.4>moD, 



Kliliin 1. Iiiil., $1(1.00: Ciirey & Koehle, 



orhiiiinon. Ohio. $l(i.()<l : Killcfiioji l.<'iiIiKvr 

 Co.. Milwiiiikie. WlH.. $lo.(Hi: The Flower 

 Shop. IMttsllelil. .Mass.. $10.00: Siiltrnrd 

 Flower Shop. I'onghkeepsle, .N. Y.. $2.'i.0O: 

 Joseph Tianilt. C.iiiiijohiirle. N. Y.. $10.()0. 



Total. $.Vi:; .Ml. Previously reported from 

 all souriea (<orrerteil>, $'.'r..l!IO.."iO. Griind 

 toliil. $1'."i.7l':i.0I). 



Jons YoiNo, Secy. 



Dec. 3. 1917. 



chance for the florist to get in a little 

 opportune advertising. I^et flower.-; 

 replace candy. This. I believe, should 

 be a trump card In our advertising 

 campaign this year. 



The advantages of flowers for gifts 

 are readily observed. Candy feeds 

 the stomach, while flowers feed the 

 soul. Flowers are uplifting, cheer 

 the sick, and bring to us the higher 

 principles^the nobler impulses of 

 life. Flowers, too. are much more 

 lasting and more appreciated as a gift. 

 They signify the highest purposes of 

 life and represent the noblest gift of 

 one person to another. From time im- 

 memorial man has tenderetl gifts of 

 flowers as expressions of his deepest 

 affections. Why. then, should not 

 civilized man appreciate the flower as 

 a gift. The man who selects flowers 

 for gifts not only expresses his deepest 

 apiireciatioii and affection, but also 

 serves his country. 



Cakkick E. Witii n 



NATIONAL ASSOCIATION OF GAR- 

 DENERS. 



The annual contention of the Na- 

 tional Association of Gardeners, which 

 opened in Chicago on December .5, was 

 a fironounced success In all resiiects 

 and cannot fail to result in greatly 

 increased influence for the organiza- 

 tion and beneflt to the gardening pro- 

 fession. The attendance was large 

 and well representative of the east 

 and west sections of the country. New 

 officers were elected as follows: Presi- 

 dent, lioliert Weeks, Cleveland. Ohio: 

 vice-president, P. W. Popp. .Mamaro- 

 neck, N. Y.: treasurer, Ernest Guter, 

 Pittsburgh. Pa.; secretary. M. C. 

 Rbel. .Madison. N. J.; trustees, Peter 

 Dufl'. Orange. N. J.. Anthony Baur, 

 Deal. N. J., Theodore Wirth. Minnea- 

 polis, Minn.. Arthur Jackson. Detroit, 

 Mich. Cleve'and. Ohio, was chosen as 

 the meeting idace for 1918. 



