(51 



n R T I r U L T U R E 



July 21. 1917 



THE S. A. F. CONVENTION 



U nil thf C'wiULiiUun Diily oiio cal 

 ciidar inuiith illslunt. It is most Rrutl- 

 fylUK to realize that arrnnKcmciits 

 for Convention Clarden. Trade l':xlil- 

 bttlon, and the Convention itself are 

 practically completed, and there only 

 remains the bin attendance, which all 

 the workers confldently expect, to In- 

 sure that the IHIT Convention will be 

 the Breatest In the history of the 

 Society. 



The Convention proeramme has 

 gone out to the members and a care- 

 ful consideration of it will show that 

 there are subjects of most vital im- 

 portance to come liefore the Conven- 

 tion, subjects which entail action 

 lending towards threat benefit to the 

 trade generally. 



The promotion of the proposed 

 Bureau of Credits and Collections has 

 been before the Executive Board, and 

 that body has done what it could to 

 facilitate the commencement of the 

 actual work of promotion. But great 

 ideas, as well as great bodies, move 

 slowly, and it will not be until the 

 project has been thoroughly threshed 

 out In Convention that actual work, 

 with full powers conferred by the 

 Society, can begin. 



The subject, "Publicity for Flowers" 

 will again occupy the attention of the 

 Convention. While the full aims of 

 the Society have proved to be far 

 from possible along the lines consid- 

 ered, much good work has been done, 

 and It is hoped that the subject will 

 be so fully discussed that a course of 

 action my be decided upon which shall 

 lead to the results desired. 



There is a strong rumor that the 

 Interstate Commerce Commission is 

 to be approached by the Express Com- 

 panies for a ruling as to whether a 

 delay of 24 hours in the delivery of 

 perishable goods should be considered 

 otherwise than reasonable. It goes 

 without saying that a ruling from the 

 standpoint of the express companies 

 would result in m\ich hardship for 

 our growers in the sliipment of stocks 

 to the markets, and the trade In gen- 

 eral would sulTer much injury. This 

 matter should receive the serious at- 

 tention of the Convention. 



The extension of the sentiment at- 

 taching to "Mother's Day" is another 

 Important matter slated for discus- 

 sion, one in which nearly all branches 

 of the trade are deeply interested. 



The report of the National Flower 

 Show Committee, to be presented by 

 Chairman George Asmus. ■will, it is 

 expected, take up the greater part, if 

 not the whole of one session. The re- 

 port will demonstrate that the wisdom 

 of doing things on a large scale is un- 

 challengable. and that immense benefit 

 in the way of publicity for florists' 

 productions naturally follows. 



The work of the Committee on 

 Tariff and Legislation will be fully 

 considered, and the discussions will 

 be most interesting, especially in view 

 of the fact that certain lepnslation de- 

 rogatory to the interests of florists 

 has been deemed sufliciently Import- 



ant 111 icndur tliu (.■ngunenient ul IckiiI 

 counsel absolutely necessary in the 

 stand being made by our Society. 



The various sectional societies will 

 hold meetings as usual, and In view 

 of the fact that certain of those soiic- 

 lies are now co-operating with I lie S, 

 A. F. & O. II. In much of Its work, 

 these meeting will take on more than 

 usual Importance. 



The Florists' Telegraph Delivery, 

 which is distinctly a section of our 

 Society, will hold an important meet- 

 ing on the first day of the Convention, 

 and President William F. Gude and 

 Secretary Albert Pochelon will at this 

 meeting welcome all retail florists 

 wlu) may he in attendance at the Con- 

 vention, whether members or not, in 

 order that the objects and system of 

 the organization may be fully ex- 

 plained to them, and the benefit attach- 

 ing to a membership demonstrated. 



In line with other important work 

 taken up by the Society will be a dis- 

 cussion of a project to form a Bureau 

 of Insurance against storm damage. 

 President Kerr some time ago ap- 

 pointed a committee to consider this 

 important matter, and the report of 

 this committee will l)e presented at 

 the Convention. All florists interested 

 in this subject should surely be in at- 

 tendance. The Hail Insurance Asso- 

 ciation has proved a great success in 

 spite of serious misgivings at the 

 start, and it is possible that a plan for 

 insurance against storm damage can 

 be evolved with equal success. 



'The Florists' Business in Relation 

 to the War" will be another subject 

 for full discussion. Some very able 

 speakers will deal with the various 

 phases of the subject, and It is ex- 

 pected that much doubt as to the ac- 

 complishment of "business as usual" 

 will lie dispelled. 



Complying with the wishes of the 

 Executive Board, all organized forms 

 of entertainment for visitors to this 

 Convention have been dispensed 

 with, and such entertainment as will 

 be proffered will be largely of a pri- 

 vate character, although, perhaps, 

 none the less enjoyable. The New 

 York trade will see to it that hospital- 

 ity is not wanting and with the many 

 pleasures and attractions at all times 

 to be found in New York, visitors arc 

 not likely to greatly miss the func- 

 tions such as have been in evidence 

 at former Conventions. 



The Ladies' Society of American 

 Florists will, as is customary, have 

 quarters in the Grand Central Palace, 

 near the Secretary's office, where Mrs, 

 Charles H. Maynard, Its secretary, 

 will be In attendance to receive mem- 

 bers and visitors. 



List of those who have already re- 

 served space in the Trade Exhibition: 



.Tnlin (i. Solicepers. Inc.. New York; 

 fii'iirgc I,. StlUraan. Westerly. R. I.; B. 

 Hiiiniiionil Tracv. Wenham. Mass.; John 

 Lewis Clillil.s. FlowerfleUl. N. Y. ; Reed & 

 New York ; .T. C. Monlnger Co.. Chicago- 

 New York : Jackson Sc Perkins Co.. Newark. 

 N. Y.; American Greenhouse Co.. Chicago; 

 Russln & Handing. New York; John A. 

 Evans Co.. Kichniond. Ind.; Lord & Burn- 



llillll « <. , Mil I'ilh, lllt-iiltiKf iV Co., 



Kll/.iilietli. N. J.; Henry .\. lireer. Inc., 

 I'lilliiileliilila; II. lla.verHdorrer & Co., 

 riilliiileliililii ; WiTtlielnier lircm.. New York ; 

 Kriieneliell llrox. <'u.. CliicHKo; A. I.. Uau- 

 ilnli I'll.. ('Iileagii; Klnu Ciinntrurllou Co., 

 .\. Tonawiindii. N. Y. ; 'I'lie .M. Kin- Com- 

 \muy. nilladelplilii; 11. K. .MIchell Com- 

 imliv. riilljli|el|dllll : S. K. I'ennoek I'o.. 

 I'liliiideliililii ; .los. li. Neldlnger Co., I'bllu- 

 ilelidila; Itoliert (.'riilg ('oiniiaiiy, I'lilludel- 

 I>liiii; .\. .N. I'leriton. Inc.. Cromwell. Conn. ; 

 lUlMinder Wiiiiil C'lmiPiiiiy. Kvansvllie, Ind.; 

 'I'lii' I.lon CoiniJaii.v, New York; Jon. Hco- 

 r.iek Conipiiny. Wyneote. I'enn. ; Chlinifo 



K 1 A: Fertilizer C.i.. Ciilcagn; I'. J. Krau», 



.Ni'W York; .Mead-Snyilam Ci.miiuny, New- 

 ark, N. J.; Itomun J. Irwlu, New York; 

 IIiiHliet .Ndveltv Company. New York; Foley 

 .Manufiietiirlug Co.. Clikago; C. E. Falls 

 Service Co.. Knusas C'lty. Mo. 



EXHIBITOUS IN IHIC CONVENTION 

 C.VKIiKN. 



Vanglian'HS 1 SI. ire, New York-Chicago; 



\V A. .Manila. South Orange. N. J.; Bob- 

 hiiik &: AlkliiH, UutherfonI, N. J.; A. N. 

 I'ii-rson, Inc.. Cromwell. Conn.; Conard & 

 .lones Co.. West (irovc, I'a.; Henry A. 

 Dreer. Inc.. I'hliadeiphla ; John Lewis 

 Chllds, Flowerlleld, L. I.; Artiiur T. Bod- 

 illngtou. Inc., New York; Arthur Cowee, 

 Berlin, N. Y. ; B. Hammond Trary, Wen- 

 ham, .Mass.; William Trlcker. Arilngton. 

 N. J.; Thomas Meehan's Sons. I'hliadeiphla; 

 A. L. Miller, Jainalea. N. Y.; U. Vincent. 

 Jr. A: Sons Co.. White Marsh. Md.; Kay- 

 nionil W. Swctt. Saxonvllie. Mass. 



John Youno, Secy. 

 July llth. 1917. 



Chicago to New York. 

 The New York Central railroad has 

 been chosen for the trip of the Chi- 

 cago Florists' Club members and 

 friends to the annual convention of 

 the Society of American Florists to be 

 held at New York. Tuesday, Wednes- 

 day, Thursday and Friday, August 21- 

 24, leaving the LaSalle street station, 

 Sunday, August 19. at 11.45 p. m., due 

 New York, Tuesday, August 21, at 5.05 

 a. m. Sleepers may be occupied to 

 7.00 a. m. The round trip fare is $35, 

 tickets good 30 days; lower Pullman 

 berths ?5, upper berths, $4, each way. 



The return trip may be made by 

 steamer. New York to Albany, on the 

 Hudson river, with a 10-day stopover 

 at Niagara Falls. 



Returning from New York by way 

 of Philadelphia and Washington on 

 the Pennsylvania railroad the fare is 

 $38, tickets good 60 days. 



Returning from New York by way 

 of Baltimore and Washington on the 

 Baltimore & Ohio railroad the fare is 

 $36.20, tickets good 60 days. 



Returning from New York via. boat 

 to Norfolk and Washington, and Bal- 

 timore & Ohio, Chesapeake & Ohio or 

 Pennsylvania railroad to Chicago, the 

 tare is $38, tickets good 60 days. 



Other return trips may be arranged 

 to suit members of the party at similar 

 summer rates. 



Delegations from the north, south 

 and west are invited to join the party 

 at Chicago. 



The traffic eastward Is very heavy 

 at this time of year and reservations 

 should be made early. 



For reservations and all fuither 

 particulars address 0. W. Crapser, 

 City Ticket Agent. 100 South Clark 

 street, Chicago. Telephone Randolph 

 5300. 



Michael Barker, 

 Chairman Transportation Committee. 



