(>ao 



UOHTl CULTUKE 



December 15, 1917 



HORTICULTURE 



VOL XIVI 



DECEMBER 15, U17 



NO. 24 



PUBLISHED WEEKLY BT 



HORTICULTURE PUBLISHING CO. 



147 Summer Street, Boston. Mas*. 



Kminil 11.1 «i-cond cla«B mutter December 8. IIKM, it tba Po« OlBe* 

 ■t UustoD, Mau., uuiler tbe Act of CoDgreai of March 3, 187U. 



CONTENTS Page 



COVER ILLUSTK.\Tlo.N (Imrli-.s Silienck, President- 

 Elect, New' York Florists' Club 



COAL SAVING IN CARNATION HOUSES— O'usfaue 

 Thommen 617 



NATIONAL BUSINESS BUILDING FOR NURSERY- 

 MEN— ,/osrpA J. lAinc 618 



THE COAL CONFERENCE AT WASHINGTON 619 



S. A. V. PUBLICITY CAMPAIGN— Major P. F. OKeefe, 

 portrait 621 



CLUBS AND SOCIETIES— New York Florists' Club- 

 Meetings Next Week — Buffalo Florist Club— Garden- 

 ers' and Florists' Club of Boston — National Associa- 

 tion of Gardeners. Illustrated — American Rose So- 

 ciety — Chicago Florists' Club — Worcester County 

 Horticultural Society — Entertaining the Soldier 

 Boys 624-628 



FLOWER MARKET REPORTS: 



Boston. Chicago. Cleveland, Detroit. New York 639 



Rochester. St. Louis 641 



DURING RECESS— Boston Bowlers 641 



LOCAL AND GENERAL NEWS: 



Boston. Philadelphia. New York, Cleveland. Chicago, 

 Rochester 642-643 



SOME DESIRABLE PRUNUSES 643 



OF INTEREST TO RETAIL FLORISTS: 



To F. T. D. Members ami Boosters 632 



Flowers by Telegraph 633 



New Flower Stores 637 



OBITUARY— Mrs. Charles Weise — Michael Tracey — 

 John Frederick Han ft — Lewis L. May — Joseph T. 

 Clarke — George A. Camp 645 



MISCELLANEOUS: 



An Orchid Sale 619 



International Flower Show Poster Competition 622 



Begonia Cincinnati, Illustration 622 



Erica melanlhera. Illustration 622 



The Opportune Moment 623 



Roehrs' Christmas Feast 623 



News Notes 623-643-646 



New Corporations — Personal 637 



A Pennsylvania Industry 646 



Greenhouses Building or Contemplated 646 



Visitors' Register — Patents Granted 646 



The Woman's Magazine Section of the 

 Effective Cleveland Plain Dealer for November 18, 

 publicity had a full page devoted to pictures show- 

 ing views in a base hospital "somewhere in 

 France" and the nurses distributing flowers — flowers 

 from home to the wounded men on the cots. The text 

 accompanying the illustrations is by Ella Grant Wil- 

 son. We have never seen nor could we imagine a bet- 

 ter exemplification of ideal publicity for the florist and 

 his products. We do not know what influence was 

 exerted, if any, to secure this admirable presentation of 

 the service the florist renders to humanity and the ten- 

 der emotional side of life but its timely practical value 

 to the florist at this period of stress and uncertainty 

 can hardly be estimated. Yet there are actually people 

 in the florist trade who depreciate all attempts at such 

 publicity under i)resent conditions as unwise and ill- 

 timed ! 



A very thoughtful and edifying lec- 

 Somethlng ture on "Preventable Wastes of Coal 

 we MUST do in the United States, with a Consid- 

 eration of Alternative Method.s of 



Its J'liiniiiiation," wan iircscnted at the annual meeting 

 ■ if tin- Aiiieriuau Society of Mechanical Kngiiieers ou 

 {•ecemlicr 7 by David .NlIilTal .Myers. The fuel problem 

 IS ]ierhaps tlie \\\n>i imiuMliint (jucstion before the 

 florist trade at the jiresent time and we regret that we 

 liave not the space at our command in which to repro- 

 duce this lecture comiilete for our readers. We would 

 state, however, that cojiies of it may l)e obtained on 

 a|>jdicatioii to the Htircau of Mines, in Wa.sbiiigton, and 

 we strongly recommend that our readers who liave to 

 do with grecnliouses should send for a copy. Coal is 

 wasted in vast quantities by many industrial plants and 

 it is undeniable that the greenhouse industries arc to 

 some extent participants in this extravagance very 

 often. On this suliject we present a timely article in 

 this issue from one of our own craftsmen, Gustave 

 Tliommen wliich will, we believe, set some of our read- 

 ers to tliinking and perhaps to doing something to help 

 individually in the widespread efTort to eliminate waste 

 and carelessness and bring about greater efliciency in 

 the use of coal. Under present conditions a plant care- 

 Ic.'isly operated receives from the (Jovernmcnt the same 

 consideration in the deliver)' of coal as the one whose 

 efliciency is much higher, which, as Mr. Myers points 

 out, is manifestly unfair and it is to be expected that 

 tlie Fuel Administration will follow this up in a sys- 

 tematic way in due time and tliis matter of efficiency or 

 wastefulness will certainly be taken into consideration 

 wlien the (luestion of allowable supply comes up. 



So far as we have had opportunity to 



Patriotic ascertain the feeling of the flower 



co-oporation growers as regards the suggestion that 



assured ,],gy devote a substantial portion of 



their greenhouse space to the growing 

 of food plants during the coming season, it appears to 

 be their purpose to comply cheerfully with the advice to 

 that effect, as given by the Fuel Administration at the 

 interview in Washington last week. Liberal bench 

 room will be used for the growing of young tomato 

 plants, cabbage, cauliflower, celei-y, egg plants and 

 otiier stock for the vegetable garden and the difficulty 

 experienced by the public last spring in procuring suit- 

 al)le stock of these things for j)lanting out is not likely 

 to be repeated. Some of the largest and most notable 

 rose and carnation growing establishments in the coun- 

 try are planning to take up these cultures on a large 

 .scale and it follows that the quality provided by places 

 of this character will be vastly superior to that which 

 we have been accustomed to see exposed for sale here- 

 tofore. The foregoing assurance that the greenhou.se 

 industries will not be reluctant in coming forward to do 

 their full share in every possible way to help increase 

 tbe food supply for next year should be and no doubt 

 will be recognized and appreciated in government cir- 

 cles where the need for this sort of co-operation in the 

 exigency which now confronts this country is much 

 more fully comprehended than we can possibly realize. 

 Spontaneous unselfishness has always been a conspicu- 

 ous characteristic of the people in the flower trade, as 

 churches, hospitals and charitable institutions every- 

 where can abundantly testify. During the past year, 

 especially, the Red Cross has found the florist ever ready 

 to put his shoulder to the wheel and help. Liberty bonds 

 have found liberal takers in the ranks of the florists 

 and every department of the industry bas yielded its 

 full quota of voung men in response to the country's 

 call. 



