HO RTl CULTURE 



July 21, i;»17 



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Iron Kriimi' nf l>uvU (•ariU*n» lii?*! hiitiKc. 741' x (Hin'. Of thin wUKh we arc hiiililliiK miin.v, wHli 

 hut '<£ roliiinn**, hnt Mr. liiivU l>«*lii*\i-M thitt with th*- wriKlit <>f tniiuito or rucumbi-r vlnt-s on the 

 roof, the 4 rolumns ur«' uri ii<l\iintiii;«-. Thiit bl.uK ii|i li\ thr rlilK<- is Nraflold hoard liiid on flit* 

 triihH croHH lie. 



Is It Strong Enough ? 



YOU can listen "till the cows come home, " while we 

 •*■ explain the strength and practical practicalness 

 of our iron frame; and be thoroughly convinced that 

 there is no better liouse built. 



But if you could instead see the skeleton frame of 

 one, say 72 x 600, before any wood was put on it you 

 would be doubly convinced, without anyone having 

 said a word. 



First you would be surprised at the seemingly few 

 framing members and their apparent lightness. 



Then after you had looked it over carefully you 

 would gradually begin to be impressed with the en- 

 gineering skill with which all members had been 

 worked out and placed in relation to one another. 



Finally, you would be completely convinced of its 

 absolute streufjth and entire dependableness; espec- 

 ially after you rememliered that in all our many 

 years of designing and building Iron Frame houses 

 never has one ever gone down because of either snow 

 or blow. 



Then you would finally say to yourself, "What need 

 is there of my bothering with this or that thing about 

 Lord & Burnham's way of building? If after all 

 these years of experience, they don't know how to 

 liuild the t)est house, 1 don't know who does." 



When you are ready to talk over the particulars of 

 that new house you are thinking of building, say 

 when and where and we'll be there. 



Tof4. 6]Btiriihamfi. 



Builders of Greenhouses aixd Conservatories 



SALES OmCEJS: 

 BOSTON PHILADELPHIA CHICAGO ROCHESTER CLEVELAND 



Tremont BIdg. Widener Bldg. CoDtiaeattl & C*b- Granite BIdg. SwetUnd BIdg. 



mercial Btok BIdg. 



DETROIT, Book Bldf. TORONTO, Royal Bank BIdg. MONTREAL, Transportation BIdg. 



FACTORIES: IfTiogtoD, N.Y. De> Pluaet, ni. St. Catkarioei, Cuid*. 



NEW YORK 

 42nd Street BIdg. 



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