654 



HORTICULTURE 



Decembor 'iZ. 191t 

 ». 



HORTICULTURE 



nX. XXVI DECEMBER 22, l»17 NO. ZS 



V\ III l-ll>:li \> II KI.V IIV 



HORTICULTURE PUBLISHING CO. 



1^7 Summer Street, Boston, Mama. 



UM .1. >rK\\ Mil. r.lllor iilitl .Maiiii|[<T 

 TrlrlllliMir, lU-IK-ll 'it>^ 



ADVEBTI81NG BATES: 



Per Inrh, 30 lnch«-« to par* $l.tS 



Dl»rounl on ionlractii for contir<ull\e InnrrlioDH. »■ follows: 



Obc nioDth (4 tlmrv), A prr crnt.; ttirrc months <IJ tlmrs), 10 

 prv 04*01; m\x nionihs (:^6 limps), 'iO prr c«nt,; on« yrnr {b'i times), 

 M per rrnl. 



!*««• «nil tuUf p»rf npitrr, not consecoitTe, nUe* on appUcfttloau 



>l li-c Itll'TIHN RATES: 



(>D«* \r-mr, til »«l\niic«>, $I.U41; To Foreign I'ounlrles, f'i.OO; To 



< Hl>n<ln. fL-IO. 



■otrrrM n • ■ <aii lunlt.r 1 1..-. inbiT S. UK.M, st tile I' n: 'iffl'S 



•t Uosluii. .'■i.se . uiidtT Ihf Act uf L'uDKreiii of Uarcb ;;, l&TU. 



CONTE.NTS Page 



COVKR ILLUSTRATION— Fred Lautenschlager. por- 

 trait 



CARNATIONS — Charles 8. Strout 653 



CLUBS AND SOCIFTIES— Gardeners' and Florists' 

 Club of Boston, Andrew K. KoRers, portrait — Meet- 

 ings Next Week — Lancaster County Florists' Associa- 

 tion — Nassau County Horticultural Society — Stam- 

 ford Horticultural Society — Fred Lautenschlager — 

 S. A. F. Publicity Campaign — Chrysanthemum So- 

 ciety of America— Club and Society Notes 656-657 



OUR FLORIST SOLDIERS AND THE WAR— Clarence 

 L. Brock 659 



OF INTEREST TO RETAIL FLORISTS: 



Publicity in Detroit, Illustrated 658 



New Flower Stores— Frosted Plants 662 



Flowers by Telegraph 663 



FLOWER MARKET REPORTS: 



Boston. Cincinnati, Cleveland, New York, Pittsburgh 665 

 Rochester 667 



LOCAL AND GENERAL NETVV'S: 

 Cleveland, Philadelphia. St. Louis, Rochester, Cin- 

 cinnati. Boston 668-669 



OBITUARY — Nellie Goodge — Robert Rust— John 



Meikle— Mrs. Kate Pfeiffer 669 



MISCELLANEOUS: 



Seen and Learned at Waverley. Mass 653 



Nurserymen Offer Their Services 653 



The Foreign Plant Outlook 653 



A Useful Wheelbarrow, Illustrated 657 



Reduced to Laboring Class 658 



Personal 658 



A Golden Wedding. Mr. and Mrs. R. Vincent, Jr., 



portrait 660 



Massachusetts Agricultural College 660 



Catalogues Received 660 



Visitors' Register — New Corporations..., 667 



Business Troubles 660 



Oil Preserves Sash Frames 670 



Christmas Books 670 



Greenhouses Building or Contemplated 671 



News Notes 671 



We find in the Boston Advertiser fot 



Say It December 18, the following news item : 



with candy "in ^^^g interests of economy and as a war 



measure it has been decided that bouquets 



and all other flowers will be under ban at the Senior Prom 



at Radcliffe. held on January 5. No girls will be permitted 



to wear flowers and their friends have been informed that 



such gifts cannot be accepted. 



"Candy, however, has been allowed to remain on the 

 list of gifts which may be accepted by the young ladies 

 from their escorts." 



How does that strike Jlr. HooVer of the U. S. Food 

 Administration whose dictum is "If vou have a sweet- 



t<Kitli, jnill it"? And how does it Btriko those worthy 

 critii'K (if tlie caniiuii^'ii to cstnlilJHh a broader and deeper 

 IMijiiilar iiii|in'('intii>ii nf flowers as pifts? Tliis lodks 

 iihii(i.-t liki- a cliallcii^'c to tlie Mewly-estal)lislicd Publicity 

 Hoard to conn* on ami fight it out! It would apj'uar 

 (hat there is a big field for some cnlighteninf; education 

 among the classes upon whicli RaddifTe ('olle;;e dependa 

 for it«j cstlietic ])abuluin. Candy : KadclilTe's limita- 

 tion ! Flowers "cannot be accepted." Ye pods! 



One of our largest plant shipping 

 Plant liouscs explains the ab.^ence of its cus- 



shipping risks tomary e.vtensive advertising by ref- 

 erence to the fearful congestion now 

 existing at the express companies' terminals and the 

 disheartening effect of the tie-up on all attempts to do 

 business in perishable goods. Parcels land on o|i€n 

 ])latforms and after lliey do get started the chances are 

 that they will go into an unbeated express car. It is 

 greatly to be dejdored that at a time such as the present 

 when it costs so much to produce the goods and when 

 extraordinary efforts are needed to induce the trade to 

 purchase, our ]>rogressive hou.ses should be forced to 

 turn down needed business from all over the country 

 becau.se of lack of transportation facilities. Growers 

 cannot be blamed if they prefer to keep their stock in 

 the greenhouses and not invite more trouble than they 

 already have until the situation as regards express 

 service shows some radical improvement. This appears 

 to be the most ominous cloud on the Christmas trade 

 horizon. 



The florist trade has had frequent occasion 

 Rapid during the past few years to straighten up 

 work ajid rub its eyes to make sure it had not been 

 dreaming, over the resolute alertness and irre- 

 sistible energy displayed by the Plorists' Telegraph 

 Delivery Association in entrenching itself and widen- 

 ing its lines to include every comer of this country. We 

 doubt if many were prepared, however, for the announce- 

 ment that now comes out to the effect that the associa- 

 tion has its accredited correspondents now to the number 

 of nearly three hundred and fifty florist firms doing 

 business in the various cities and towns in England, 

 Scotland, Wales, Ireland, France and Italy. This cer- 

 tainly shows enterprise and well-planned action and 

 should bring a substantial return to the members who 

 may find occasion to tclegrapli orders for delivery to the 

 soldiers in the field or in the hospitals. The Florists' 

 Telegraph Delivery and the Publicity Campaign, l>oth 

 under the auspices of the chartered national organiza- 

 tion are destined to exercise a strong influence on the 

 membership and avenues of activity in that splendidly 

 equipped organization. 



The Holiday outlook is somewhat vague as 

 Holiday interpreted by some of the craft but others 

 outlook are inclined to be very optimistic. Time 

 will tell. It is not surprising that in the 

 existing emergency — the first experience, of the kind 

 which the present generation in this country has been 

 called upon to face — many of our inost progressive in- 

 dustries hesitate liefore assuming business responsibili- 

 ties for the future which looks so hard to fathom. Many 

 factors have to lie reckoned with in making an estimate 

 on the possible business outcome for the florists' holiday 

 industry for this eventful year. Assuming that many 

 growers have closed down their houses wholly or in uart 



