196 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



TrlrsrMphlr ortlrr* ft)r*» nnlrd to auy 

 p»rt uf ihr t nlt^tl HtJktra, ('«niul». ftod 

 all prliirlpitl r It Ira of Kuro[tr. Ordrra 

 tr«n*ft<rrr(| 4>r IntruMlnl hy (lir tr»<lf> to 

 oar tirlrrllon for tlrlUrry on ■tmniahlpB 

 •r ^IftTMbrrp rreclve aprctttl fttt«nilon. 



Hrfrrrurr or rmsh inunt arroinpKllx kU 

 ••rdrr* from ankDowD corrrapoodenia. 



r«blr AUdrraa. ALEXCONNELX^ 



"The Telegraph Florist" 



IMctnber oi FloriBls' Telegraph Delirerj 



124 T/IEMONT ST. 



BOSTOIM 



FOR 



KANSAS CITY 



Trantfer Your OrJerg to 



SAMUEL MURRAY 



1017 Grand Avenue 



.Mi'iiilier Flori«)t»' Telegraph Delivery 



E«teblUhMl U74 



r> iv le 13 s 



N. E. Cor. 44 St. & MiditoD ATcnoe, N. T. Chj 



( Member Rorists' Telegraph Deltvery Atso. ) 

 Flowers shipped on ti\ Stc&iners. SpecikJ Correspond' 

 in ftU the Urge cities of Europe &nd the British 

 Teicsraph and Cab!e address. Dardsflor. 



OAVID CLARKE'S SONS 



Delivor nrdcrs trom any part of the country to 



New York City 



Write M Tatecrmvk 

 2t 39-2141 Broadway, New Yorh 



F. H. WEBER'S 



Modern Flower Shop for 

 Artistic and Special Work 



N. E. Corner of Tsrlor and Olive 



ST. I_C3UIS, IVIO. 



M. F. T. n. 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Member Florists' Telegraph Delivery 



HOKTICULTURE 



Of Interest to Retail 

 Florists 



AuKiist 18. 1917 



PERNICIOUS ECONOMY. 

 The priispfct ol an cxlt'iiiliMJ war lia.s 

 produced a number of nonsensical sug- 

 gestions for economizing. One of the 

 flrst in this category is the proposa' to 

 do witliout the productions of the flor- 

 ist until better times return. Those 

 who favor tlie omission of flowers at 

 weddings, funerals, commencements 

 and similar functions do not stop to 

 consider that the florists not only have 

 an immense amount of capital tied up 

 in their special industries, whicli 

 cannot be immediately turned to ac- 

 count in otlier lines, but that the 

 potter, the seed grower and a host of 

 other tradesmen depending upon them 

 for patronage would find their own 

 businesses gone or sadly depressed 

 were the Horists to cease operations. 

 To us the proposition to begin a war 

 by wrecking the business of a consid- 

 erable i)art ol" the population does not 

 look attractive. True economy con- 

 sists in making the l)est use of a 

 thing, not in going without it. If the 

 country as a whole is to remain pros- 

 perous, its citizens must buy about as 

 they have been doing, but they must 

 see that whut they purchase is used 

 to its fullest extent. This is no time 

 to cut dowi> on schools, books, maga- 

 zines or even vacations. — The Ameri- 

 can Botanist. 



NEW FLOWER STORES. 



Ashtabula. O. — Silvieus & Silvieus. 



Chicago, III.— Altimo Floral Co., 

 L'liil Lincoln Ave. 



Los Angeles, Gal. — Flower Gardens, 

 Inc.. 328 West Third St. Tassano 

 Uros,, removed to 422 Wall SL 



Long Beach, Gal. — Long Beach 

 Floral Company, .3842 East Tenth 

 St., consolidating the Belmont Fern- 

 ery and .Marine Florist. 



Fitchburg, Mass. — Otto C. .Mallgrav, 

 formerly proprietor of the Flower 

 store has enlisted in the Coast Artil- 

 lery corps and is now located at Fort 

 Banks, Winthrop. 



Albany, N. Y. 



The Best Service 

 Our Business is Growing 



McinhcT llorihts TeIrK:raph Delivery. 



Send Your Order* for 



NARRAGANSETT PIER, R. I. 



-TO 



Matheson House Florist 



■ AM WOOUROW 



iOHN BREITMEYER'S 

 ^— SONS— 



Cor. Broadway and Gratiot Ato*. 

 DETROIT. MICH. 



Artistic Designs . . . 

 HIgli Grade Cut Blooms 



\% e rover all Mlrhlr^n polnta Aod boo^ 

 «rrtlaaa of Ohio. lodlM&A aad CaB»4» 



I MMubers Florlata' Trlrvrsph I>«llTer7 



I AaaoclAtloB. 



GDD£ HHOS CO 



w.a.SltI>CT\>a 0€ 



GUDE BROS. CO. 



WASHINGTON. D. C. 



Member FlorlBti Teledrsph Delivery 



Orders for NEW TOBK. 

 Write or Phone to 



MAX SCHLING 



22 West59tliSt. 



Adjoining Plaza Hotel 



Beat Florlata Id the Stfttoa m» 

 Referrnoea. 



BDROPEAN ORDBRS EXECUTED 



Uembera of the Florlata* 

 Telrcrftph Dellrery. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists* Telegraph Delivery 



Q. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



dember Florists' Telegraph Delivery Asso. 



YOONG & NUGENT 



42 West 28 Street 

 New York 



Member* Floriitt' Teleg^-aph Delivery 



ATT BUNYARD 



NEWPORT, R. 1., 145 Bellevue Ave. 



Also 413 Maditon Ave. at 48th St. 



NEW YORK 



I OCARANTEK SATISFACTION 



