278 



llUKTICULTDRB 



SeptMuber 8, 1917 



and variety of subjects introdiired 

 were so many, and of so much Rcneral 

 Interest, that It seemed advisable at 

 another time to make the program 

 somewhat more specific. 



Pres. Kerr stronRly advised a defi- 

 nite orKanlzallon so that In the future 

 distinct provision could be made for 

 the meetings of this section In con- 

 nection with the meetinss of the S. 

 A. F. & O. H. With this organization 

 In mind I'rof. White was selected 

 temporary chairman and Mr. Ohlweil- 

 er temporary secretary, until perma- 

 nent organization could be arranged 

 for at Saint l..ouis next April at Uie 

 National Flower Show. 



It was agreed that an effort would 

 be made to provide for a greater atten- 

 dance of men interested in the educa- 

 tional features of floriculture at the 

 coming convention at Saint I.ouis, and 

 it is quite likely that a definite pro- 

 gram will be provided at that time. 



The discussion proved of consider- 

 able interest and opened up many new 

 points of view, and in this connection 

 It is requested that others interested 

 lu the subject communicate with 

 either the chairman or the secretary 

 before the Saint Louis meeting. 

 W. W. Ohlweileb, 

 Mo. Botanical Garden, 



Temi)orary Sec. 



MOTHERS' DAY COMMITTEE. 

 (Keport of O. J. Olson) 



Mother's Day" has now developed 

 into one of the big flower days of the 

 year throughout the greater part of 

 the country. There is a greater and 

 more widespread call for flowers for 

 "Mother's Day " than any other day, 

 though the sales average less, and the 

 total sales do not amount to as much 

 as does Easter and Christmas. We 

 have, however, the biggest opportunity 

 to make this the banner day of the 

 year, if we will but realize it. There 

 is no limit to the amount the public 

 will spend when prompted by the ten- 

 der sentiments which is attached to 

 the magic name of Mother. 



Many of our retailers have already 

 seen the desirability of interesting the 

 customer in something better and dif- 

 ferent than the ordinary bunch of car- 

 nations and are showing many things 

 to take the place of carnations for 

 "Mother's Day." Blooming plants have 

 been a big aid in this, and if we will 

 make the effort along this line, it will 

 help solve the problem of supplying 

 the demand for flowers as well as to 

 hold down the exorbitant price of car- 

 nations, which the demand causes. 



There was not the big percentage 

 of call for white carnations this year 

 that has been experienced in former 

 years; this is the result of the use 

 of the slogan "Bright flowers for moth- 

 ers living, white flowers for mother's 

 memory." used by many florists in ad- 

 vertising for "Mother's Day." On ac- 

 count of the lack of a defined program, 

 due to there being no opportunity for 

 the widely scattered members of this 

 committee to meet and formulate one, 

 very little has been accomplished. The 

 collection of a fund to be turned over 

 to Miss Anna Jarvis has not had the 

 response from the trade that it should 

 have had. An effort to secure prom- 

 ises of yearly subscriptions has not 

 proved successful so far, but It Is 

 hoped that this plan will still prove 



THE PUBLICITY CAMPAIGN. 



SOURCE eomjNG MEUJOD 



INCO^ COOPBRarTK^ OUTLRY. 



The diagram shown here is a much 

 reduced copy of the one presented by 

 .Mr. Therkildson in his talk before the 

 S. A. F. as chairman of the Committee 

 on Publicity, outlining a concrete plan 

 for a systematic publicity campaign in 



the interest of the florist business. 

 Mr. Therkildson's report, in the main, 

 was printed in our previous issue. 

 The diagram tells its own story with- 

 out further explanation. It is worthy 

 of thoughtful reading and study. 



successful. Many florists have ex- 

 pressed a desire that this committee 

 endeavor to secure co-operation from 

 all those interested in furthering the 

 sale of flowers for "Mother's Day," 

 and to concentrate our efforts on one 

 general plan. Another expression 

 heard from retailers is the desire to 

 get the growers to supply more suit- 

 able stock for "Mother's Day" and also 

 to eliminate the so-called pickled stock 

 as far as possible. 



I regret that circumstances prevent 

 me from being present at the conven- 

 tion to make a more complete report, 

 and also to discuss matters pertain- 

 ing to "Mother's Day." 



Receipts to .July 31, for sub- 

 scriptions $571.00 



Expenditure for printing, post- 

 age, etc 516.50 



nalance $ 54.50 



AMERICAN GLADIOLUS SOCIETY. 



Officers were elected at the New 

 York meeting as follows: A. E. Kun- 

 derd, Goshen, Ind.. president; H. E. 

 Meader, Dover. .\. H., vice-president; 

 Madison Cooper, Calcium, N. Y., treas- 

 urer; Henry Youell, Syracuse, N. Y. 

 (re-elected), secretary. It was voted 

 to have an executive committee ap- 

 pointed by the president-elect. 



