September 15, 1917 



HOETICULTURE 



305 



NATIONAL CAMPAIGN FOR PUB- 

 LICITY FOR FLOWERS INUAG- 

 URATED BY THE S. A. 

 F. & O. H. 



The following letter to members of 

 the Society is being sent out jointly 

 by the Publicity Finance Committee 

 and the Publicity Committee, through 

 Secretary John Young: 

 Dear Fellow Member: 



As a member of the Society of Amer- 

 ican Florists and Ornamental Horti- 

 culturists, you 7nust be greatly inter- 

 ested in the proposed Advertising 

 Campaign that was so enthusiastically 

 received and adopted at the recent 

 convention of our great organization. 



Many times we have been asked, 

 "What does the S. A. F. & O. H. do for 

 me?" 



There is no desire on the part of 

 the officers to assume a paternal atti- 

 tude toward its members; service has 

 been and will continue to be the great- 

 est object of this organization. 



The coming Campaign will, without 

 doubt, create a tremendously increased 

 demand for flowers, and it is but one 

 of the many benefits your organiza- 

 tion proposes and will give to you. 



You, of course, have read in the 

 trade papers of the enthusiasm mani- 

 fested at this meeting, and we are 

 sure you want to do your part in this 

 great National Campaign to Popularize 

 Flowers. 



Flowers have never received the 

 consideration at the hands of the 

 public that they should have; the pub- 

 lic has nerer been educated as to the 

 value and necessity of flowers. 



Here is a well defined Campaign, one 

 that requires the comparatively insig- 

 nificant sum of fifty thousand dollars 

 a year for a period of tour years. We 

 say "insignificant sum" as a matter of 

 comparison, for when we consider the 

 advertising appropriations of some of 

 the large organizations, such as the 

 Overland car, the Victrola, and the 

 Uneeda biscuit, that run into millions 

 each year, this is but a modest effort. 



What better use can you make of 

 your money than to subscribe a sum 

 that you consider right towards this 

 great Campaign? The S. A. F. & 0. 

 H. will contribute five to ten thousand 

 dollars a year as their share. This is 

 where a part of your money will go, 

 and we ask you to co-operate, and to 

 subscribe a sum that you consider con- 

 sistent with the business you do 



Please understand that in making 

 your subscription you are making it 

 for four years. For instance, if you 

 give one hundred a year for four years 

 your subscription is four hundred 

 dollars. Your National organization 

 is satisfied that no eii^ht hundred dol- 

 lars that you could spend in any form 

 of advertising will yield you anywhere 

 near the returns that your co-opera- 

 tion in this great National Campaign 

 will yield. 



All forms of publicitj' will be at 

 your command. If you need engraved 

 invitations for your opening, this 

 bureau or department of your organ- 

 ization will supply the very la.'^t word 

 in dignified salesmanship at a cost 

 lower than you rould purchase the 



Coming Exhibitions 



Sept. 19 and 30, New Haven, Conn. 



— Annual Dahlia sbow of the Now 

 Haven County Hort. Society. W. C. 

 Mcintosh, 925 Howard ave., sec'y. 



Sept. 21 and 22, Oct. 4 and 5, San 

 Francisco, Cal. — Shows of the Cali- 

 fornia Dahlia Society. Newell F. 

 Vanderbilt, Sec'y, 725 Fifth street, 

 San Rafael, Cal. 



Sept. 28 and 23, New York.— Dahlia 

 exhibition of the N. Y. Hort. Society 

 at Bronx Park. Geo. V. Nash, sec- 

 retary. 



Sept. 2-1, Davis, Cal. — Seed show, 

 by the University of California. 

 Address B. A. Madsen, assistant pro- 

 fessor of Agronomy, University of 

 Cal. Farm. Davis. 



Sept. 25 to 27, New York City. — 



Joint Dahlia exhibit of the American 

 Dahlia Society and the American In- 

 stitute at Engineering Society's 

 Bldg.. 25-33 W. 33th street. Also 

 Chrysanthemum exhibit of the Amer. 

 Inst., Nov. 7 to 0. at same building. 

 W. A. Eagleson. 32i W. 23rd street. 



Sept. 28 and 29, Sewickley, Pa. — 



Annual Fall exhibition, Sewickley 

 Hort. Society. John Carman, Sec'y, 

 Sewicklej'. 



Oct. 1, Boston, Mass. — Mass. Hort. 

 Society fruit exhibition, Hort. Hall; 

 Wm. P. Rich, Sec'y. 



Nov. 15 and 16, Providence, B. I. — 



Rhode Island Hort. Society flower, 

 fruit, and vegetable show. Ernest 

 K. Thomas, Sec'y, P. O. Box 180, 

 Kingston, R. I. 



original plates. If you want seals and 

 stamps for different occasions, these 

 may be had, from the best known 

 processes, at a cost that you would pay 

 for the drawings were you having 

 them done yourself. If you have the 

 opportunity to use window cards and 

 posters of large size these will be furn- 

 ished by your organization at a price 

 that barely covers cost. 



Cuts of all types and kinds may be 

 had at a figure that you would have to 

 pay for the photographs alone. Deal- 

 ers' helps of every sort are at the com- 

 mand of every subscriber to this fund. 

 Here is an opportunity to help your- 

 self. The Campaign is built on a big, 

 broad plan that is designed to and will 

 do more to help you than anything you 

 have ever considered. 



The trade papers will publish the 

 names of all those who subscribe lo 

 this fund. Don't be a "slacker"! Keep 

 up in the front row, as an up-to the- 

 minute business man who believes in 

 his products and in his organization! 



We could continue indefinitely as to 

 the benefits that you will derive, but 

 it is only nece.ssary for us to refer you 

 to the trade papers for their opinion 

 as to the value of this coming cam- 

 paign. Every bit of this plan service 

 is at your command. The highest and 

 best trained organization in the coun- 

 try will contribute to this, hut we 

 must have the co-operation of our 

 members and we ask you to sign the 

 enclosed blank and return it at once 

 to the oflicc of the National Secretary. 



You have seen the success of the 

 National Flower Show; these successes 



have been made out of judicious adver- 

 tising. The same organizations and 

 the same committee that have made 

 these a conspicuous success will con- 

 tribute and co-operate with the Pub- 

 licity Committee for the success of 

 the plan that has been described in 

 detail in the trade papers. Local com- 

 mittees from each city and each flor- 

 ists' organization will be appointed at 

 once. 



Sign and return the enclosed blank 

 now — help us to help you. 



Publicity Finance Committee — 

 George Asmus chairman, Herman P. 

 Knoble, F. L. Atkins, Wallace R. Pier- 

 son, John Young. 



Publicity Committee— W. F. Ther- 

 kildson chairman, Guy W. French, H. 

 P. Tracey, Joseph Heacock, Thomas H. 

 Joy. John Young, Secy. 



BOSTON DAHLIA SHOW. 

 Dahlias and other garden flowers, 

 fruit and vegetables, filled Horticul- 

 tural Hall, Boston, on Saturday and 

 Sunday, September 8 and 9. It was 

 a free show, and well attended by the 

 public. J. K. Alexander was the most 

 extensive exhibitor, being represented 

 by several thousand blooms finely ar- 

 ranged, also a fine display of gladioli. 

 Forbes & Keith also had an elegent 

 dahlia showing as did Fottler, Fiske, 

 Rawson and others. The awards in 

 the flower classes were as follows: 



Dahlias— twelve Show and Fancy: Ist, 

 J. K. Alexander; 2nd, Forbes & Keith. 

 Cactus: Ist, J. K. Alexander; 2nd, W. D. 

 Hathaway. Decorative : 1st, W. D Hath- 

 away ; 2nd, J. K. Alexander. Peony 

 flowered: 1st, J. K. Alexander; 2nd, W. 

 D. Hathaway. Pompon : 1st, J. K. Alex- 

 ander; 2nd, W. D. Hathaway. Single: 1st, 

 J. K. Alexander. Largest and best collec- 

 tion: 1st, J. K. Alexander; 2nd, Forbes 

 & Keith. Hardy herbaceous flowers: Ist, 

 Faulkner Farm. Collection of wild plants, 

 labeled : Mrs. F. C. Upham. 



Silver Medal: Boston Cut Flower Co., 

 artistic display of Dahlias and other flowers 

 for home decoration. 



First Class Certificate of Merit: Thomas 

 Cogger, Gladiolus Mrs. Keur. 



Honorable Mention: G. B. Gill, seedling 

 Decorative Dahlia Fitzhugh ; Old Town 

 Nurseries, collection of seedling Gladioli; 

 J. K. Alexander, collection of Colossal 

 Dahlias; Fottler, Flske, Rawson Co., Glad- 

 ioli and Dahlias; Mrs. Henry Lyman, Prize 

 Winner Bean. 



Vote of Thanks: H. B. Header, GladloU. 



Gratuities: G. B. Gill, seedling Dahlias; 

 J, K. Alexander. Gladioli; Raymond W. 

 Swett. Gladioli; Thomas Cogger, Gladoll; 

 Wrentham Dahlia Gardens, Gladioli. 



ROCHESTER FLOWER SHOW. 



Following our general account of 

 the Rochester Flower Show we have 

 the following list of the winners of 

 prizes for flowers, plants and decora- 

 tions: 



H. E. Wilson won 1st prize for col- 

 lection of palms, specimen palm, 

 basket of plants, hanging basket, vase 

 of plants, porch box, 12 Key roses, 25 

 white and 25 pink carnations, bouquet 

 of roses, 24-inch basket; 2nd on Sun- 

 burst roses, white roses, gladiolus 

 yellow, asters white branching, bridal 

 bouquet, vase of flowers, table decora- 

 tion and corsage bouquet. George T. 

 Boucher was 1st on 12 American 

 Beauty, Sunburst, any white and any 

 pink roses, horseshoe of flowers, bridal 

 bouquet, basket of flowers, table dec- 

 oration and corsage bouquet; 2nd on 

 Key roses, bouquet of roses and flat 

 basket. On flat bouquet of roses pre- 



