:ni 



H OHTl CULTURE 



October 6. 1917 

 I 



horticulture: 



roL xrvi 



OCTOBER 6, !■? 



m. 14 



rrm.isiiKi> wkkki.t by 

 HORTICULTURE PUBLISHING CO. 



1^7 Sutniner Street. Boston, Mass. 

 WM. i. HTEWAKT, Editor uid Muim(cr 



ADVEBTISDfO BATES: 



rar Inrh, SO Inrhri to pKfr SI.OO 



DUeount ao <'ontr»rt« for conaecDtlTr Inaertlona, mm follows: 



Onf month (4 tlmMi), 5 prr C4*ni.: thri»# tnoaths (IS tlmoo). 19 

 p^r oen:.; all moDtha (2(1 tlnieo), tO prr crnt.; oni* jfar (62 tlinaa), 

 M p«r omnt, 



Pac* and half pace apaoo, cpoelal rate* on applloatloa. 



SI ItX IlirXION UATK8: 



Onr \rar. In niltiintvr. (1.00; To KorelKD Countrlea, (2.00; To 



('anada, ft. SO. 



BntomI at arcondrlata matter Decemhrr 8, 1904, at tbe Poit OSca 

 It Bnatnn, Matt.. UDdrr tbe Act of CoDKreia of Marcli S, 1879. 



CONTENTS Page 



COVER ILLUSTRATION— Rochester Flower Show... 



THE S. A. F. PUBLICITY CAMPAIGN— CAas. H. Totty 

 — James McHutchison — R. C. Kerr 373 



AMERICAN DAHLIA SOCIETY— Presidents Address 

 Secretary's Report— Report of the Dahlia Trials at 

 St. Anthony Park— The Exhibition 375-376 



CLUBS AND SOCIETIES— Pennsylvania Horticultural 

 Society — Society of .\merican Florists — St. Louis 

 Convention Committees — Gardeners' and F'lorists' 

 Club of Boston — Club and Society Notes 376-377 



OBITUARY— Margaret Montgomery 377 



LOCAL AND GENERAL NEWS: 



Boston. Chicago. New York, Cleveland 378-379 



Philadelphia, Pittsburgh, Rochester 388 



SEED TRADE— Select More Seed Corn— The Dutch 

 Bulb Situation — Wholesale Seedmen's League 380 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 382 



Flowers by Telegraph 383 



FLOWER MARKET REPORTS: 



Boston. Chicago, Cincinnati, New York, Philadelphia, 



Pittsburgh 385 



Rochester 387 



MISCELLANEOUS: 



The Box Barberry, Illustrated 377 



News Notes 382 



Express Shipments Subject to Delay 387 



Pine Blight—./. R. Simvwns 389 



Visitors' Register ; 389 



Publications Received 390 



Greenhouses Building or Contemplated 390 



The E)astern States Exposition 390 



New Corporation ; . . 390 



The 



store florists' 



awakening 



The horticultural interests, without 

 exception, are going through an 

 eventful period — we might say, an 

 epocli-marking period. The entire 

 business structure is, in fact, under- 

 going a cliange so radical as to be almost revolutionary. 

 The awakening of the di.stinctively retail store class of 

 the florist business now for the first time to its inter- 

 relationships and its opportunities for progress through 

 niitinn-wiilp roiiiiiiratlriii ;.:. perhaps the most remarkable 



iiinoiifj recent devolopinents. The publicity campaign 

 now actively under way is an impressi\c outward muni- 

 festatidii of tlic new com|)rehenRion nud broad gauge 

 grasp whidi wo trust is destined to advance the florist 

 business to its rightful position among the worthy com- 

 mcrfial industries — a place which, luit for hn-k of in- 

 ti'lli^rcnl cohesioM. it miglit Inive attained long since, 

 hiiubt bus bciMi expressed in sonic (piartors as to 

 wbi'tbcr. even now. the jirogressivc spirit is sufTiciently 

 urou.scil tbroiiglioiit tlic trade to effectually drag it out 

 of the primeval ■•ondition of selfish indilference wliich 

 hitherto lias made the outlook for imprfjvi-ment appear .«o 

 liopclcss. In our felicitations over the present inspiring 

 evidences of regeneration we must not fail to give credit 

 to the Florists' Telegraph Deliverj' Association as a 

 ]irime mover and zealous unifying influence. The 

 dilTicult foundation work has been creditably done and 

 current events as chronicled in our columns from week 

 to week seem to justify hopeful confidence for the com- 

 plete success of tlie ambitions plans which are now being 

 so zealously pushed. 



A correspondent expresses the opinion 

 The that the purpose and responsibility at- 



growers' po- tiu'hing to the campaign for populariz- 

 sition jjig (lie products of the florists' art be- 



long in the larger degree to the retail 

 flower dealer and that the grower's interest is rather a 

 secondary one. We are unable to reason it out in that 

 way. Too long has the grower gone along, bemoaning 

 the conditions and the inadequate compensation for his 

 skill and labor, ever contending with the retailer on the 

 question of prices but never venturing beyond into the 

 broader question of how the market value of his product 

 might be built up and standardized, consumption in- 

 creased and shrinkage minimized on lines of action 

 wliich have been developed and successfully followed by 

 so many of the country's great manufacturing indus- 

 tries. Plant and flower growing commercially is manu- 

 facturing, pure and simple. The manufacturer, whether 

 of flowers or any other commodity, under present day 

 conditions, who proposes to sit back and leave to the 

 store man the whole responsibility of popularizing his 

 wares is in a fair way to "get all that's coming to him" 

 in the line of obscurity and misfortune. There is con- 

 vincing evidence in the li.st of names of heav}' suliscribers 

 to the S. A. F. publicity fund that the wholesale grow- 

 ers are at last coming to their senses and intend here- 

 after to do their part towards securing for their goods a 

 wider publicity and a much greater appreciation by all 

 tbe people. No doubt there will be "slackers," unwilling 

 to assume any part of the burden but v^ry glad to profit 

 from the enterprise and generosity of their fellows. Un- 

 fortunately they cannot all be rounded up and forced to 

 do their bit as in the case of the war slackers but we hope 

 their numbers in this instance will be vBry small and 

 that the response to the call to duty may be both wide- 

 spread and willing. 



