October 13, 1917 



HOETI CULTURE 



397 



THE S. A. F. PUBLICITY CAMPAIGN 



From time immemorial advertising 

 or publicity has been the greatest 

 medium by which to develop and pro- 

 mulgate any Industry or article. Take 

 the greatest of all books, and the most 

 prominent in all the world. And what 

 made it so but publicity? I believe, 

 and I hope we all do, that the Bible 

 was inspired by God. Yet we must 

 confess that were it not for the won- 

 derful publicity given this greatest 

 book and its teachings, it would not 

 be so universally distributed. So it Is, 

 and always has been, with every com- 

 modity in human life. 



Now then is our product, which 

 cheers the room where the new born 

 child is ushered into a happy home, 

 and on through the many birthdays 

 in that home, and is not this product 

 which is used at the marriage altar 

 to cheer and decorate the bridal cham- 

 ber, and on even unto bringing com- 

 fort to the sorrowing over a loved 

 ones departure, a worthy product? 

 Getting right down to a strictly 

 commercial proposition, what per cent, 

 of our income have we been devoting 

 to advertising? Is it not wonderful 

 after all, that our business has existed 

 so long, let alone prospered as it has, 

 without any definite advertising? I 

 truly believe no other manufacturing 

 business on earth could have stood so 

 long without spending more than we 

 have tor advertising. .And this sums 

 the whole matter up to the fact, that 

 the product of our business is so 

 worthy that there is a great demand 

 for it without any publicity. Now, if 

 this is true, and I believe it is, just 

 think of the wonderful possibilities in 

 store for us with the proper publicity. 

 No greater opportunity was ever 

 given the growers of flowers, than is 

 presented in the S. A. F. & O. H. 

 publicity campaign to properly get 

 their goods before the American public. 

 I hope that every grower of flowers 



in the United States will be a partner 

 in this great movement, and no one, in 

 my opinion, should subscribe less than 

 one dollar per 1,000 sq, ft. of glass 

 under cultivation. This should be the 

 absolute minimum. Many have already 

 subscribed two dollars and over per 

 1,000 ft. of glass. 



Now let us get back of this with a 

 vim! I am appealing to the growers 

 only, for I am one of them. The 

 wholesalers and retailers have their 

 part to do. The affiliated trade organ- 

 izations and all florists' clubs should 

 do their part, but I leave the appeal 

 to them to come from those who will 

 more ably follow up this article. 



Let vs do it NOW! 



J. F. Amm.\jjx. 



Edwardsville, 111. 



ing to the level, at least, of the chew- 

 ing gum industry of which there is 

 but one variety, hoping that some day 

 with our endless variety of stock in 

 trade we may reach the level of the 

 fifty-seven varieties of pickles. 



. Wallace R. Fiers(]n. 

 Cromwell. Conn. 



The line that has divided the flor- 

 ists of America from narrow-minded, 

 self-centered, self-satisfied beings and 

 broad-minded, American business men 

 has been crossed. It has taken years 

 for the germ to get a hold but it has 

 at last made itself apparent in the 

 start made at the New York Conven- 

 tion, and I hope the work so ably 

 started will go on. 



It is well that subscriptions are be- 

 ing made tor a period of years. Pub- 

 licity as we call it, is after all, just 

 plain advertising and advertising has 

 a cumulative value. The longer the 

 slogan is before the public the more 

 it is worth. With advertising discon- 

 tinued business travels on its own 

 momentum, losing which, it stands 

 still and then goes backward. 



Back publicity with clean, honest 

 methods and good values and noth- 

 ing can stop the industry. We are all 

 fighting a new fight to get back what 

 modern business is costing us. We 

 need each other and I am happy to be 

 fighting the good fight shoulder " to 

 shoulder with the trade for its uplift- 



The Publicity Finance Committee 

 reports the following contributions to 

 be paid annually for a period of four 

 years: 



I'lulip Rreitmeyer, Detroit, Midi. 



(for one year) $jOO.OO 



r>.. Turner & Sons, Kenosha, Wis.... lO.OO 



I'red G. Heinl, Terre Halite, Ind 10.00 



r.. C. P'lelds, Kansas City, Kans 12.50 



Tbe Imlay Co.. Zanesville. Ohio 10.0<i 



■I ohn Cook, Baltimore. Md 10.00 



':eii. E. Buxton, Nashua. N. H 10.00 



c. M. Hamilton, Kewanee. Ill l.'i.OO 



Kspeliu-Warren Floral Co., Fort Col- 

 lins, Colo 5,00 



s<htotz the Florist, Inc., Charlotte, 



N. C •. -25.00 



1.. C. Stroh & Sons, Batavia, N. Y 20.00 



Hutz Bros.. New Castle, Pa... 25.00 



rienry A. Dreer, Inc.', Phila. Pa ..100.00 



llaentze Floral Co., Fon Du Lac, Wis 5.00 



The Friedley Co.. East Cleveland, O. 10.00 

 .T. M. P"ox & Son. Inc., Milwaukee, 



Wis 25.00 



W. A. Eowe. Kirkwood. Mo 50,00 



N. J. Pilcher, Kirkwood. Mo 50.00 



Erlwin Lieuker. St. Charles. Mo ij.UO 



Wc, illawn Gardens, EdwardsviltE, III. 10.00 



.los. Hauser, Webster Grove, Mo U),00 



Windier, Florist, St. Louis. Mo 20.im 



T.. .lules Bourdet. St. Louis. Sfo..:.. 50,00 



A. S. Cerny. Kirkwood. Mo...:..... 25,00 



Ceo. Burton, Philadelphia, Pa ;. , 100.00 



.John G. Bettman & Son, New Albany, 



Ind moo 



.\. H. Hews & Co., Inc., Cambridge, 



-Mass 59.00 



Ernst Wienhoeber Co, Chieaso, 111.. 2-100 

 Ludlow Greenhouses, Worthiugton, 



.Minn. 10.00 



Lang Floral & Nursery Co., Dallas, 



Texas 25.00 



('. 11. Green. Fremont. Xeb lO.OO 



.lohn Lawreni'e. Ogdensburg. N. V. 10.00 



Groshens & Morrison, Koslyn, Pa.. 50.00 



Total : $1,302.50 



John Young, Secy. 



Oi-tober Gth, 1917. . • 



FIFTH NATIONAL FLOWER SHOW, 

 ST. LOUIS. 

 Meeting of the Committee. 

 Upon arrival in St. I.ouis after a six 

 hour delay, owing to a railroad wreck, 

 the members of the National Flower 

 Show Committee were entertained at 

 luncheon, at the Hotel Jefferson, by 

 the officials of the city, including the 

 Secretary of the Chamber of Com- 

 merce, Secretary of the Convention 

 Bureau, Secretary of the Bureau of 

 Public Safety, the Park Commissioner, 

 representatives of the Daily Press, 

 and others prominent in the different 

 business interests. 



The Committee held meetings on 

 Sept. .29th. 30th and Oct. 1st. 



Many of the representatives of the 

 florists' interests in St. Louis attended 

 these meetings. Philip Foley of Chi- 

 cago was present In advisory capacity 

 In regard to the auxiliary buildings 

 which are to be erected. 



Arrangements are now practically 

 completed for the coming Fiftli Na- 

 tional Flower Show, and it may con- 

 fidently be expected that it will be a 

 success in every way. Pres. Bourdet 



of the St. Louis Florists' Club brought 

 up the question of retail florists' ex- 

 hibits, and it was decided to make a 

 special rate to retail florists of 50c. 

 per square foot, which is one half the 

 charge made to other exhibitors in the 

 trade section. It was also decided to 

 adopt, for the poster, and cover of the 

 official program, the sketch which had 

 been used for the last New York Show. 

 Secretary Young was authorized to 

 proceed with the sale of space, and 

 the work in connection with the ad- 

 vertising in the official souvenir pro- 

 gram, on the same basis as at the last 

 National Flower Show. 



Upon the recommendation of the 

 Local Publicity Committee Miss Anita 

 Moore was appointed Publicity Man- 

 ager for the exhibition. Several meet- 

 ings with the lady ofticials of the St. 

 Louis Chapter of the American Ked 

 Cross organization were held, but 

 definite arrangements with them as to 

 any co-operation with the exhibition 

 were not at the time possible. 



L. Jules Bourdet was appointed 

 vice-chairman to preside at the meet- 

 ings of the local Executive Committee 



during the absence of Chairman Geo. 

 Asmus. and J. J. Beneke, secretary, 

 and it was also recommended that the 

 local Executive Committee hold meet- 

 ings every two weeks from this date. 

 A resolution was unanimously passed 

 thanking Frederic R. Newbold for the 

 assistance he was giving the com- 

 mittee, and for the great interest he 

 was taking in advancing the popu- 

 larity of flowers in this country. The 

 Secretary was instructed to write Sec- 

 retary White, of the American Rose 

 Society, suggesting that he notify all 

 rose growers as to the proper time to 

 "pinch." so that their exhibition 

 blooms would be on time for the Show, 

 Several conferences were held with 

 the representatives of the Automobile 

 Association of St. Louis, in regard to 

 their co-operation in sub-letting the 

 auxiliary buildings prior to our dates. 

 Before the meeting in St. Louis, 

 the committee held a full-day session 

 in Cleveland, looking over the exposi- 

 tion building there, with a view to the 

 possibility of securing the same for 

 use in St. Louis. 



Jciii.N Yoi.vG, Secy. 



