424 



HORTICULTURE 



October 20, 1917 



THE S. A. F. PUBLICITY CAMPAIGN 



I h.iirinaii l;eor^;L■ Asinus has ap- 

 pointed the followiiiK local comtnltteea 

 In the Interests of the National Pub- 

 licity Campaign for- Flowers: 



AlMlmiiia — W, It. I'iitiTSoii. Ohalrmun, 

 MoiitBoiiuTy : lliirily A. Demeranvllle, Mo- 

 blU>: Ilueli Sciili'D, nirinlnKbani. 



ArknnBiid— Tlios. Sliplloii. Clialriiiun, Fay- 

 I'ltovllle; C. H. Vestal, l.ltUe Rock; George 

 Kvc. Kurt Smith. 



Cullfornla. North— Hans Pliith, Cbalriuaii. 

 San Krandsco; D. MacUorle. San Kran- 

 clsoii; Aniri'lo J. Hossl. Snn Francisco. 

 South— Kn-il Ilownnl, Chairman, Box -1X4. 

 Los Aniii'li's: Albert Knopf. Los AnBeles; 

 Lenls II. Kri'cnian. Los AiiKeli-s. 



Colorailo— .T. K<l\v. .Ii.hnson. Chairman, 

 Colorado Springs; Geo. H. Cooper, Denver; 

 N. .\. Bi'naon. Denver. 



Connecticut — n. C. .NeuhranJ. Chairman, 

 Cromwell; .lohn N. Champion. New Uaven ; 

 Joseph McManus. Hartford. 



District of Columbia ~K. Lloyd Jenkins. 

 Chairman. Anacostia ; W. F. Gude, Wasb- 

 Inirton. 



Florida— C. D. Mills. Chairman, Jackson- 

 ville; C. J. Ohmer. West Palm Beach. 



Ge4»r(jla — D. C. Horpnn. Chairnian. Macon; 

 L. A. Berckmans. Aucusta ; L. D. Thomp- 

 son. Atlanta. 



Illinois— To he aunounced later. 



Indiana — George R. (Jause. Chairman. 

 Richmond ; Joseph U. Hill, Richmond ; 

 Irwin Bertermann. Indianapolis; George B. 

 Wlepand. Imllanapolls. 



Iowa — Rov K. Wilcox. Chairman. Council 

 Bluffs; Michael Rocklln. Sioux City; I. O. 

 Kenible. Marshalltown. 



Kansas— ("has. I'. Mueller. Chairman. 

 Wichita: W. R. Lelghton. Salina ; Harry 

 L. Huut. Concordia. 



Kentucky — D. B. Honaker, Chairman, 

 Lexington; Aug. R. Baumer, Louisville.. G. 

 E. Schulz. Louisville. 



Louisiana — Peter A. Chopin. Chairman. 

 New Orleans ; C. W. Eiehling. New Orleans ; 

 t'. J. Virgin. New Orleans. 



Maine— Chas. S. Strout, Chairman. Bidde- 

 fonl; John H. Stalfi>rd. Bar Harbor; A. E. 

 Thatcher. Bar Harbor. 



Maryland— Robt. L. Graham. Chairman. 

 Baltimore; Wm. Johnston. Baltimore; 

 Chas. J. Bolglano, Baltimore; Chas. F. 

 Feast. Baltimore; R. A. Vincent, White 

 Marsh; John J. Perry. Baltimore; Isaac H. 

 Moss. Govanstown; George Morrison, Bal- 

 timore. 



Massachusetts — Henry Penn. Chairman. 

 Boston; E. Allan Pcirce. Waltham ; W. R. 

 Nicholson. Framlngham ; B. Hammond 

 Tracy. Wenham ; J. K. M. I,. Farquhar. 

 Boston. 



Michigan — A. J. Stahelin, Chairman. East. 

 Redford : John R. Van Bochove, Chairman. 

 West. Kalamazoo; Philip Breitmeyer, De- 

 troit; Edward A. Fetters. Detroit; S. W. 

 Coggan. Battle Creek. 



Minnesota — Hans Rosacker. Chairman. 

 Minneapolis; Theo. Wlrth, Minneapolis; 

 Cai. Rice, Minneapolis; Elof P. Holm, St. 

 Paul. 



Missouri— Chas. E. Hcitc, Chairman. 

 West, Kansas City; Jules Bourdet, Chair- 

 man. East, St. Louis; D. S. Geddis. St. 

 Louis; V. J. Gorley. St. Louis; Frank X. 

 Stuppy. St. .Joseph ; W. L. Rock. Kansas 

 City ; Samuel Murray, Kansas City. 



Nebraska — Charles Green, Chairman, Fre- 

 mont ; J. J. Hess. Omaha; C. H. Frey, Lin- 

 coln; George Sorenson. Florence; C. M. 

 Hurlburt. Fairbury. 



New Ilamspshlre — Donald McLeod. Chair- 

 man. Concord; Thomas Carter, Exeter; 

 H. C. Stoche. Manchester. 



New Jersey — J. G. Esler. Chairman. Sad- 

 dle River; C. H. Totty, Madison; Julius 

 Roehrs. Rutherford : Edw. Sceery, Pater- 

 son ; Wm. Sefton. Elizabeth. 



New York (N. Y. City and Vicinity)— 

 Max Schllng. chairman. 22 West 59th St.; 

 Geo. E. M. Stump, 761 5th Ave.; Emll 

 Schloss. 31 E. 28th St.; A. D. Miller, 

 Jamaica; Jas. McHutchison. 95 Chambers 

 St.: F. R. Pierson, Tarrytown; Wm. A. 

 Phillips. Brooklyn; Chas. Schenck, New 

 York. 

 Albanv— Wm. C. Gloeckner; F. A. Danker. 

 Rochester— George Hart; C. H. VIck. 

 Syracuse — W. E. Day. 

 Buffalo — Wallace U. Eiss. Chairman, S. 

 A. Anderson ; W. J. ,Talmer. 



North Carolina — J. A. Van Llndley, 



('lijiirnian. i'<ini<iiia : Win. ItilKbT, Wllioin,: 

 tun; (ieorge J. Starr. WIIbou. 



North Dakota T. I>. Sniedley, Chairman, 

 Kargo; .\. P. Lindberg. Rugby; P. J. 

 Meyer. Bismarck. 



tihlo F. C. W. Brown. Chairman. Ohio 

 North. Cleveland; H. W. Shepperd, Chair- 

 man, Ohio South, Cincinnati; C. E. Crlt- 

 chell, Cincinnati; J. Charles McCuUough, 

 ('Incinnati; Edw. A. Foster. Cincinnati; C. 

 !■:. KiisHell, Cllevlelnnd. 



Oklahiiina -Lon Foster. <'halrnian, Okhi- 



lloliiM I'il.v , (lltci Itlci-. Sllpull':!. 



Echoes 



What One of Them Has to Do 



With S. A. F. Advertising 



By L, W. C. TUTHILL 



Despise not echoes. Sometimes 

 they accomplish more than the 

 original noise. 



The original noise in this case 

 was at Detroit — The echo at Bos 

 ton. 



The noise was the F. T. D. Con- 

 vention. The echo was heard in 

 Patricl< Welch's office last Mon 

 day afternoon. It happened while 

 I was there talking with him 

 about the proposed national ad- 

 vertising that the S. A. F. is en- 

 gineering for the big boosting of 

 the florist business. That lywniis 

 YOl'l! busini's.s. 



Mr. Welch turned to me sudden- 

 ly and said "There's been too 

 much talking about advertising 

 and too little doing about It. If 

 the growers and retailers would 

 talk less themselves and let their 

 money do more talking the S. A. 

 F. would have $50,000 in the ad- 

 vertising fund before November 

 first." 



Which set me thinking thoughts 

 about the F. T. D. meeting. There 

 was a lot of talking done. But a 

 lot more of doing. 



It was the doingest convention 

 the fiorist business has ever 

 known. And money had its talk. 

 It wasn't a victrola record doing 

 the talking for it either. It was 

 just plain cold cash talk to the 

 tune of almost $13,000. 



Do i/ou yet the echo? 



There are 15,000 growers and 

 retailers in the country. There is 

 another 2,000 in the various lines 

 allied to the industry. 



If each one of these 17.000 gave 

 so little as $3 apiece there would 

 at once be $54,000 to start those 

 page ads. in the Saturday Evening 

 Post telling ten million people to 

 buy flowers. 



But the 17,000 won't contribute 

 their $3. In this first campaign 

 it's more than likely that 2,000 

 will have to pay the way of the 

 other 15,000. 



That's why Joseph Heacock 

 started off the list at New York 

 with $500. Whose is paying for 

 you? 



\rr voii. a saver or a dorr? 



'" K : iK-r spencor, Cbolrmau. Port- 

 land. J;iM. rurlics, Portland; A. J. Clarke, 

 Port land. 



Pennsyovanla— F. W. Cow|ierthwalto,' 

 chalrinnn, Philadelphia; Chas. (irakelow, 

 IMilladelphla; A. A. NiesHin. Philadelphia; 

 A. Karenvvald, Roslyii; .lohn Ilabermehl, 

 Phllaib'lphla; J. Otto Thilow. Philadelphia. 



Pltlsburgli. Pa— J. W. Ludwig, Chair- 

 man; A. W. Smith; Kred Burkl, Glbsonla; 

 W. A. Clarke; Jas. .Moore. 



Rhode Island — George L. StlUman, Chair- 

 man. Westerly; Jidiii J. Johnston. Provl- 

 <lenci^ Robt. M. Lamonl. (juldnlck ; Law- 

 rence Hays. K. Providence. 



South Carolina 4'. A. .Moss. Chairman, 

 S|>ar'aiil>iirK; De Witt House, Florence; 

 FninclH S. Rodgers. Jr., Charleston. 



South Dakota — .M. .M. Strong. Chairman, 

 Sioux Kails; Wm. Detlilefa. Mitchell; Hans 

 Jensen. .Mitchell. 



Tennessi'e— Harold Joy. Chairman, Nash- 

 ville; Karl P. Baum. Knoxville; A. J. Mc- 

 Nutt, Knoxville. 



Texas R. C. Kerr. Chairman, Houston; 

 W. J. I'.aker. Forth Worth; Otto Lang, 

 Dallas: F. C Suchy. San Antonla. 



Utah Itcdiert Miller. Chairman. Farming- 

 ton; A. ,1. Alt, Salt Lake City; Chas. Soter, 

 Salt l.aki' City, 



Verinniit — W. B. Peters. Burlington. 



Virginia — Jas. D. Hooper, Chairman, 

 Ulohnioiiil; Herbert Brown, Richmond; H. 

 A. lllggason. Richmond; John D. RatcUfte, 

 RiciiiiMtnil. 



Washington — J. W. Duncan, Cbalrmao, 

 Spokane; S. Younkln. Spokane; A. O. Burt, 

 Spokane. 



West Virginia— B. J. Dudley. CbalrmsD, 

 Parkersburg; S. A. Gregg, Charleston; A. 

 Langhans, Wheeling. 



Wisconsin— W. A. Kennedy, Chairman, 

 P. O. Box 775. Milwaukee; F. H. Holton, 

 Milwaukee; C. C. Pollworth, Milwaukee; 

 George Rentscbler, Madison; Richard Salm, 

 Union Grove. 



The trade papers have also been au- 

 thorized to solicit and receive stib- 

 scriptiona to the fund. 



The following additional subscrip- 

 tions have been received since the 

 last published report: 



For four years 



Primrose Flower Shop. Ardmore, Pa. $5.00 



Florists' Exchange, N. Y. City 50.00 



Albany Florists' Club, Albany N. Y. 



(for one year) 25.00 



Otto Rice, Sapulpa. Okla 10.00 



M. M. Strong. Sioux Falls, S. D lO.OO 



Henry F. Michell Co., Phla., Pa 100.00 



Henry R. Comley, Boston. Mass. (for 



three years) 20.00 



S. Knudson. Boulder, Colo 10.00 



Mitchell's Flower Store. Watervllle, 



Me 10.00 



By Emll Schloss: 



Alfred T. Bunvard, N. Y. City 100.00 



Al. Warcndorff. N. Y. City 25.00 



J. P. Klausiier. N. Y. City 5.00 



Lion & Co., N. Y. City 50.00 



Werthelmer Bros.. N. Y. City (for 



one year) 100.00 



At New York Florists' Club Meeting: 



A. J. Guttman. N. Y. City 25.00 



P. W. Wagenfohr, Mt. Vernon, 



N. Y 10.00 



By H. C. Neubrand : 

 John N. Champion & Co., New 



Haven 25.00 



Bv R. C. Kerr: 



P. J. Fillmore, St. Louis, Mo 5.00 



Chas. Beyer, St. Lonta (for two 



years) 20.00 



Bergstermann Floral Co., St. Louis, 



Mo 25.00 



W. H. Hurst, St. Louis (for two 



years) 15.00 



Margaret Eggellng. St. Louis, Mo.. 25.00 

 Wm. Scbray & Sons. St. Louis. Mo. 25.00 

 New York Florists' Club (for one 



year) 1000.00 



Florists' Telegraph Delivery (for one 



year) 1500.00 



Ph. Breitmeyer. Detroit (for one 



vear) 25.00 



(The Window Contest Prize.) 



Total $3220.00 



John YorNo, Secy. 

 October 13, 1917. 



