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HOKTICU LTUHE 



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HORTICULTURE 



VOL XXVI 



OCTOBER 27, 1917 



NO. 17 



l*IIII1-Hri» WKKKIV IIV 



HORTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mams. 



\\ >l .1 '- I I \\ \l(l. I.illlor uikI >Iiiiii>K.r 



Tvlephonr, Bvaah tM 



Iti' <i|icium1 III |irii\iile iln- iiwilid rclii'f. W'v n-nill lliiit 

 iiiiiiiv Ann riiiiiis wen- \u hiniiliir hlniM,- in Jiolliiiiil in 

 .XufjiiHt. 1!»H, iiml it 18 H nmllcr of history tliiit the 

 |)iitcli |icii|»lc look tlu'M' refup'fh into their own hoincM 

 mill |iro\iih-il for thcin until iii<-iiiis conlil In- rninul Tor 

 tlirir I'l-liirn to tin- I'liitod Stiitcs. 



\li\ l-lKTISINIi RATKH: 



IVr lll€ll. .Ill IlK-lir- Ii. l>ll»r $1.U 



liUciilint on 1 i»nlrM4-t% fur runnn-iill\r Inikprllniift, ii« folluwii: 



Onr nifiiilli (I tintri*). A prr rriit.; Ilirrr niiiiitliH <l:{ tlmfH), 10 

 |MT vrnt : ".tv niiinlli% rill tlnir**!, ^0 prr rrnl.; ont- yrnr 15^ tlnir«), 

 ;tO prr mil. 



Vmgr anj li«lf pMicr npnrr. not ronnrciitlvr, rnlrH on uppncatloD. 



Ml IINC'HII-TION RATES: 



Onr Yrar, In niltimrr, XI.IMI; To KorrlKn < olinlrlcii, *'j.00: To 



('aiiiiilK, 91. AO. 



Kiiten-il lis mToiiil-i-liiKs iiiallcr Dorciulipr 8, IIKM, nt llic I'nst OOlic 

 nt lioNlon, MiiHB., iiiiili-r tin- Art of Coiign'88 of Miiroli a, ISTil. 



Tlir lilllh Nitlhltinll, lis a W lioir. Is not 



'^^'^ SI' losi'iitc ill Inu' lis it a|>|i('iiriti wht'ii 



bulb situation ,|„. ,„.„s jirsi ■ aiiii' of (hr iirrival of 

 to date III,. iMiJJi-lmliM I |ollHiiil-.\iiU'ri«a l,iiM' 



lioiits at their <liMk in llolioken, and 

 nil iiiirei'taiiity as to the Hii|i|)ly for this wa.«on weincd 

 a|>|iureiitly at an eiul. Bnt it a|)|)i-ars now that thou- 

 sands of cases of liiiJIiK are still on the dcK-ks, scattered 

 aiiion^' the stu|)endoiis aeeuiiiulations of freijjht which 

 has turned the shi|>|iin^'' front into ii scene of iin|iar- 

 alelled ihaos and tiie traciiif^ out and assembling; of 

 floods called for on any one invoice, lopetlicr with the 

 reijiiired formalities looms up lis a ho|teless jiroposition. 

 .\|i|iareiitly some of the importers, espe<'ially thosi- that 

 are far inland have concluded to aluindon their jfoods 

 on account of the lateness and the pmUaliilities of the 

 CONTENTS Page l,„ll,s now- lieiiii; heated. Cii-toin house brokers are not 



fU\'EK ILLLSTli.VTloN .New Uecoralivo Ualilia disposed to advance freight and duties on shi])meiits 



Jean Kerr coming "f. o. h. New York" and are waiting to wee the 



THE S. A. F. PUBLICITY CAMPAIGN-The National ea.«h from the huvers before tliev make any move t.i get 



Slogan — 'Send Flowers — Always a Good Idea" — ,i i i •» " i i i Ji i -i ii 



Publicity Committees-Additional Subscriptions. . . . 44.-; ".>^ {-'oods am it seems probable tha a considerable ,|uan- 



CLUns AND SOCIETIES-Nassau Countv Horticul- *}*>: "^ '"'"'^ ''V*'' ^' '''■'''■^' '""l '>"*''' ^vill eventua ly find 

 tural Society— Texas State Florists' Association— their way to the auction liou.ses to be sold for whatever 

 Meetings Next Week— Horticultural Society of New tliey Avill bring. Those who did get their shi])monts 

 York— Chrysanthemum Society of America— Stam- jiromptlv and in good condition b;i\i' >jfuu\ reasmi to 

 ford Horticultural Society — American Association of congratulate themselves 

 Nurserymen — .•\niericau Carnation Society — Cleve- 

 land Flower Show 447-448 The Flower I'lililicity Fund ciimpaign 



LOCAL AM) GE.NERAL NEWS: Publicity seems to lie making very good ))rogress 



Chicago, New York. Boston, Pittsburgh. Cleveland, fund progress accordin" to the returns The next 



se^edTraue ^'.'""""''.'!'. .^'■. .^°"'.';: ::::::::::: ;^"152 ^<^'i* ■" "^''^ •"•.idtaking ' win be the 



OF INTEREST TO RETAIL FLORISTS: " spending of the money collected. -As to how this may 



New Flower Stores 454 liest be done anil the nia.ximiim results attained with the 



FLOWER MARKET REPORTS: iniiumuin of e.\i)enditiiie. there arc naturallv many and 



Boston Chicago. Cleveland, Cincinnati, New York.. 457 varied opinions but ail will agree that the spending of 



Philadelphia. Pittsburgh. Rochester, St. Louis, Wash- ,, • ' . i . i i r i i 



ington 459 ^'"^ money cannot lie too closely .salegiiarded, as uimid 



OBITUARY— John Hobson— William Niisson— Miss .1. this money cannot be too closely safeguarded. as upon the 



.Milton'Thomas— William T. Her, Jr.- John G. Knoll results of this first season may dejieiid the future of the 



—Mrs. Hephzibal Davis 460 publicitv iiiovemeiit. It is well to keep in mind that flower 



MISCELLANEOUS: advertising is something ipiite out of the line of e.xwri- 



The Late J. A. \ alentinc— A". ('. Aerr 448 , ,r i i x- • ^ i j. r 



Christmas Berried Plants-Illustration 448 <•»'■«" °^ *''f fJt'>>P''>l adverti.sing agent: also to some of 



Where the Hadleys Grow 448 these gentlemen, accustomed to talk of biiiidreils of thoii- 



Publication Received 451 .sands and even millions of dollars, the Horists" little 



Personal 454 !^r,(),{)m) will look tirettv insignificant. It the actual 



visitors Register 455 , ii i i i i' i ' i i i i 



A William R. Smith Memorial 460 ^*'"'"^ ''""''' ^'^ ('"t"'^t<''l ♦" "i*-" ^\1'" ^'^''^ ''""if 1<""«'1- 



Beuerlein's New Place 462 edge ol the ]ieculiar conditions ami experience as to the 



Greenhouses Building or Contemplated 462 special needs of the horticultural industries we believe it 



— ■ — would be distiiK-tly an advantage, esiiecially in the early 



The disagreements between the Tiiited stages of the movement. Some solicitude ha.s been ex- 

 Hollanders States and the Netherlands governments jiressed that the drive should get under way in time to 

 stranded as regards ships and cargoes has resulted affect the demand for flowers as Christma.s gift^ but this 

 in great emliarrassment and in some in- fpiestion of increasing- .sales for any special day is of only 

 stances very serious privations for some three luiiidied seeoiiflaiy coiiseipieiice as eom|)jired with the great prop- 

 Tlollanders who, stranded in New York, find it impossi- osition of the development and e.\|)aiision of the jHiblic 

 ble to get transportation home although the docks all demand for plants and llowers every day in the year. In 

 along tlic Xorth l?iver are crowded with idle Dutch ves- fact, the Christmas business normally gives the flori.st 

 sels. The Xieuw Amsterdam was expected to sail two trade about all they can do and do it creditably and at 

 weeks ago but now clearance papers have been refused, prices that will not discourage the buying of flowers for 

 A committee of the stranded Hollanders of which Jac that occasion as has been the case too often in the past. 

 Sniits, well-known in the .\merican horticultural trade However, one has only to scan the list of names of the 

 is chairman, has addressed an ojien letter to Tresident committees, to whom has lieen entrusted the planning of 

 Wilson a.sking that he interest liim.self to helj) them to methods and .scope for the campaign, to feel assured 

 get transportation home. We are very .sorry for our that the interests of the contributors and tlic trade in 

 Dutch friends in their ]dight and hope a way may soon general have been placed in competent bands. 



