44« 



II (> !{T I rr \.TV K K 



Ortohor L'7, II'IT 



THE S. A. F. PUBLICITY CAMPAIGN 



THE NATIONAL SLOGAN. 

 Editor HonTiiri.Ti'iiK: 



Dear Sir: -In bolinlf of tlio I'ub- 

 Jlclty Comralttoos of tho S. A. h". & 

 O, H., In the BTOiit niovcnient now on 

 foot to nationally advertise flowers 

 and with the knowledge that the hor- 

 ticultural prcsij at all times Is willing 

 to co-operate and assist committees 

 who are working Rratultously for the 

 cause, I wish throiiKh your columns 

 you would ask the trade at large to 

 use the slogan endorsed by the com- 

 mittees and adopted by the Society, 

 which Is 



Send Flowers — Always a Good Idea 

 In all or as much of their advertising 

 literature, bill boards, etc., as possi- 

 ble. It is our desire to have this 

 phrase become known to all through- 

 out the United States and Canada. 

 The publicity thus secured will aid 

 materially to make effective the ad- 

 vertising which will be displayed In 

 the national masazines. 



The importance of this can be seen 

 immediately and it is hoped that sta- 

 tionery, tags, letterheads, envelopes 

 and flower boxes will in the future 

 blaze with Ihe slogan, Send Flowers — 

 Always a Good Idea, 



GBJWiE ASMU.S, 



Chairman, Finance Publicity Com. 

 [Horticulture enthusiastically en- 

 dorses the foregoing. — Ed.] 



"SEND FLOWERS— ALWAYS A 

 GOOD IDEA." 



Now, Altogether — Let's Put It Over. 



National Publicity for Flowers, will 

 it pay? The answer is "yes," and 

 it has been demonstrated and proven 

 by the St. Valentine and Jlothers' 

 Day National Co-operative advertising 

 campaign as inaugurated by the Chi- 

 cago Florists' Club recently. 



This campaign was put on for two 

 days only, and these two days have 

 gone down in history as the two big- 

 gest flower days in the year of 1917. 

 Can it be done again? Yes; the de- 

 mand for flowers can be increased 

 every day in the year. It can be done 

 effectively by national advertising, and 

 with a minimum cost by co-operative 

 action. 



Stop and think what it means to 

 every one in the flower business when 

 the 100,000,000 people of our country 

 and the millions in neighboring lands 

 read these magic words: "SEND 

 FLOWERS — ALWAYS A GOOD 

 IDEA." 



So far, many of us have been only 

 talking, and reading about national 

 publicity; fortunately, however, a few 

 of our men have not been satisfied 

 only to talk and read. They did bet- 

 ter than that: they acted — they came 

 across with their hard earned money. 



Three cheers for the man who start- 

 ed it! A grower— $.500 was the 

 amount. Three cheers for Heacock of 

 Philadelphia! That was only the be- 

 ginning — retailers, wholesalers, green- 

 house builders donated — every branch 



: ; ■■ ■■ .I'll 1 .....I U) till' ir.iiii. 1 li.i^ 

 far $:;i),(iii(l have been subscribed, with 

 the biggest part of the trade yet to 

 bo heard from; 150,000 Is ro<|ulred for 

 tho 1H18 campaign, and you should 

 and must help to build up this fund. 



Now then, altogether- let's make a 

 united offort to raise the $50,00ii in 

 the ne.xt two weeks, unci you will be 

 well repaid for your contribution. Act 

 at once; Mil In the subscription blank 

 and mall it tonight to .lohn Young, 53 

 W. L'8th Street, New York City, New- 

 York. 



Friends of National Publicity — a few- 

 words to you. Get busy; there are 

 thousands of florists willing to con- 

 tribute to this fund. Make it easy for 

 them to do so. 



The present subscription blanks de- 

 mand a 4-years' contribution. Is this 

 not a mistake? Why should any one 

 obligate themselves four years in ad- 

 vance? It Is not convenient to do so, 

 and besides it is not good business, 

 for the reason that It is a general 

 practice to set aside advertising ap- 

 propriations from year to year, wliich 

 is the only practical and safest way. 



It seems to the writer that annual 

 subscription blanks should be issued, 

 and I suggest that the committee in 

 charge issue at once annual subscrip- 

 tion blanks in sufficient quantities. In 

 sending out the annual subscription 

 blanks, let it be known and under- 

 stood that if any one cares to sub- 

 scribe for any number of years in ad- 

 vance, they may do so, and such sub- 

 scription may be put on record under 

 the years specified. 



Distribute the new annual subscrip- 

 tion blanks immediately — distribute 

 them everyw-liere— send sufficient lots 

 to each and every cut flower and sup- 

 ply house in the country, in order that 

 same will be mailed to every grower 

 and retailer. 



Establish S. A. P. National Publicity 

 booths at each and every flower show, 

 and at each and every florists' clul) 

 meeting for the balance of the year. 

 The local chairman in charge can 

 make the necessary arrangements in 

 each case. Every friend of publicity 

 will be willing to work for the good 

 of the cause at flower shows and 

 other trade gatherings. Let every one 

 help. Why not over-subscribe this 

 fund? It can be done. Retailers, 

 wholesalers, growers, allied trades- 

 men, put forth your best efforts in be- 

 half of the S. A. F. National Publicity 

 Fund. United National Advertising 

 will blaze the trail for bigger business. 

 Act immediately, and watch results. 



P. LAUTEXSCHtAGER. 



PUBLICITY COMMITTEES. 

 The following committees have 

 been appointed for Chicago and vicin- 

 ity in connection with the Society of 

 American Florists and Ornamental 

 Horticulturists' National Publicity 

 Campaign for Flowers: 



Retail Division— O. .T. Friclraan, I,. It. 

 Boli.-innon. Jlerman .Scliillf-r. W. J. Smyth. 

 A. G. Chronis, II. N. liruns, A. Lange, Win. 

 Graham, Geo. Wlenhoeber. 



\^ !.,.l. i..,;. t ..i,iMi.rn,..ii i.i\iMuii ruui |(. 

 MliiKiiporii, II. II. Ki-iiiiU'olt. Jolin Mlrhcl- 

 i"!!., AuL-iint I'lii'liliiiaiiii. 



liniw.Tii' KlvlHl.iii w. J. K,.|in,.i. Guy 

 I'rcuch, Jiiai'pli K»liinil. Nil- Wli'inr, Emll 

 Kr.-iu-h, Ji>fi<'|>li Ktiliiiiit, Me Wliior. Emll 

 llu.-ltn.T I'.tir l(<-liil»'rK, C. I,. WaRkburn. 

 oitii Aiiilliii; 



Allied -Iniil.N I'lvlalon-I'rniik JohDsnn, 

 .M <•. WrlKht. !•: I'. KiirciWHkl. A. DU-lach. 



^ I Tra.li- IHvIhIi.ii l.fdiiaril VuuKbaii, 



• lialriiinii. Ailillllniial nii|iiiliilmi>ii(a on 

 ililt cdiiiiiilitiM' III III. niiiiiiuiK'i.il later. 



Iravi-Miig Sali-miien DIvliiliiii— A. Miller, 

 Clialriuuii. AililltliinnI iip|ioliiliiii-ntii on 

 IIiIh cumuilttee to b«* niinnuiireil later. 

 P. Lai TK.NKi iii.a<;bb, 

 General Chalrnmn. 



Chairman George Asnius, of tho 

 Finance Committee reports the fol- 

 lowing additional subscriptions: 

 r.y ICinll SchloHH, .New York : Ki-ed Sc 



Keller— Annually for four yearn. $ 50.00 

 I'liirlMlH- -felegraph Delivery- One 



Vear 10(10.00 



t.S. A. F. A|i|iro|iriallou to F. T. 

 I>. for Publicity. l!tI7.» 

 I'lilUp Kreltineyer 150.00 



(Account Auction I'oehlinann 

 ISroB. Co.. picture at Detroit.) 

 W. ,1. I'alnier KM.OO 



(.\ccoiint AiK-lliiii I'oehlinaDU 

 HroK, Co., picture at Detroit.) 

 I'aul M. Olm, Bath, Me,, Annually 



for four yenrH i'i.OO 



'r»t»l »i:t75.00 



The following committees have been 

 appointed for New York and vicinity 

 in connection with the National Pub- 

 licity Campaign for Flowers. 



Max Schling, general chairman. 



Retail Division, New- York— Geo. E. 

 M. Stumpp, chairman; Alex. Waren- 

 dorff, Chas. H. Urown, A. T. Bunyard, 

 A. Kottmiller, Robt. Koehne, .1. B. 

 Nugent, Leo Klein. 



Brooklyn District. 



W. A. Phillips, chairman; K. Dail- 

 ledouze, R. G. Wilson, Hugo .lahn, 

 W. H. Kuebler, Geo. H. Hlake, George 

 Scott, Anton Schulthels, Robert .\Iaen- 

 ner. 



Wholesale Commission Division. 



Chas. Schenck, chairman; H. E, 

 Froment, John R. Kervan, P. F. Kes- 

 sler, W. F. Sheridan, H. C. Riedel, 

 Paul A. Rigo, Jos. S. Fenrich, P. H. 

 Rigby, Wm. G. Badgley, Wm. Kessler. 

 Growers' Division. 



A. L. Miller, chairman; F". R. Pier- 

 son, H. C. Dreyer, Peter Meuerlein, 

 Henry Weston, W. H. Siebrecht, Louis 

 Dupuy, I. S. Hendrickson. Arnold 

 Buchholz, John Schneider. R. T. 

 Brown, V. S. Dorval. 



Allied Trades Division. 



P^mil Schloss, chairman; W. N. 

 Reed, Sydney Wertheimer, Philip Cox, 

 W. R. Cobb, Heber Ware, E. C. VIck, 

 J. M. Morischard. R. J. Irwin, Oscar 

 Lion. C. H. .Mlender. 



Seed Trade Division. 

 H. Langeler, chairman; A. Lee Don, 

 W. E. Marshall, J. B. Deamud, John 

 G. Scheepers, A. R. Kennedy, W. A. 



S|)erling. 



Traveling Salesmen Division, 

 Appoinlmenls on this coinmittf-e to 



be ;ninounced later. 



Greek-American Florists' Association. 

 D. J. Pappas, chairman. Additional 



appointments on this committee to be 



announced later. 



