November 3, 1917 



HORTICULTUEE 



THE S. A. F. PUBLICITY CAMPAIGN 



Chairman George Asmus of the 

 Publicity Finance Committee reports 

 the following subscriptions up to Oc- 

 tober 27, to be paid annually for a 

 term of four years. 



By Wni. F. Ekas. secretary ol the 

 Maryland Committee. 



Isaac H. Moss, Inc., Govans, Mil SoO.OO 



John B. Harmon, Catonsville, Md.... 5.00 



Robt. L. Graham, Baltimora 25.00 



Wm. J. Kennedy, Pikesville, Md 5.00 



R. Vincent, Jr. & Sons Co., White 



Marsh, Md 50.00 



Harry Ekas, Baltimore 5.00 



Wm. G. Lehr, Brooklyn, Md lO.OO 



Stevenson Bros., Towson, Md 10.00 



Jas. Hamilton, Mt. Washington, Md.. .'iU.OO 



Albert G. Fiedler, Baltimore 10.00 



Edw. Kress, Baltimore 5.00 



H. Grahl. Halethrop, Md 2.00 



Wm. Christie, Baltimore 10.00 



F. C. Bauer, Govans. Md 25.00 



M. J. Hannigan, Sudbrook Park, Md. 5.00 



John A. Nuth, Raspeburg, Md 5.00 



By Wallace H. Eiss, chairman of 

 the Buffalo (N. Y.) Committee. 



Wm. F. Kasting Co., Buffalo ...$100.00 



Wm. Scott Co., Buffalo 25.00 



C. T. Guenther, Hamburg, N. Y 10.00 



By Wallace R. Pierson, Cromwell, 

 Conn. 



Doogue & Co., Hartford, Conn $25.00 



John L. Ahlqutst, PlainvlUe, Conn... 5.00 



Geo. B. Chase, Bethel, Vt 5.00 



Haworth's Greenhouses, Farmington, 



Conn 5.00 



Paul M. Hubbard Co., Bristol, Conu.. 15.00 

 Rowden & Mitchell, Walllngford, 



Conn 5.00 



Received through the secretary's 

 office. 



John F. Horn & Bros., AUentown, Pa. $25.00 



B. C. Johnson, SterUng, Colo 10.00 



Robt. Koehne, New York City 10.00 



Fallon, Florist, Roanoke, Va 10.00 



Robt. T. Miller, Farmington, Utah... 100.00 



C. W. Ward, Eureka, Calif 250.00 



Please note the following correc- 

 tions. 



Wertheimer Bros.' contribution should 

 read — "Annually for a period of four years." 



W. H. Kruse, St. Louis, Mo., $15.00 an- 

 nually for a term of two (2) years — for- 

 merly given as "W. H. Hurst." 



Corrections in the Maryland Com- 

 mittee. 



Chas. F. Feast resigns; add — W. E. Mc- 

 Kisseck, 5 W. Centre St., Baltimore. Isaac 

 H. Moss, Govans, Md. Jas. Hamilton, Mt. 

 Washington, Md. Wm. F. Ekas, Secretary. 

 Baltimore, Md. J. J. Perry. St. Paul and 

 Franklin Sts., Baltimore. Geo. Morrison, 

 Baltimore. 



Stationery is being prepared and 

 will be distributed to the chairmen of 

 all local committees immediately. 

 Additional subscription blanks or 

 literature may be obtained upon ap- 

 plication to the secretary. 



In line with the publicity campaign 

 inaugurated by the Society of Ameri- 

 can Florists and Ornamental Horticul- 

 turists, there have been numerous 

 sub-committees appointed to further 

 the great movement, one being to rep- 

 resent the wholesale florists. There 

 was a meeting of this committee at 

 the office of Traendly & Schenck, 436 

 Sixth avenue, N. Y. City, Saturday, 

 Oct. 27th, to devise ways and means 

 by which the objects of this campaign 

 may be furthered. This meeting was 

 attended by a representative body of 

 wholesale dealers and much Interest 

 and enthusiasm was developed. Charles 

 Schenck was the chairman. 



Squibly Squibs 



BY L. W. C. TUTHILL. 



DO YOU KNOW what Josh Bil- 

 lings said to his neighbor about 

 his cow? 



Ever think how it applies to the 

 S. A. F. national advertising? 



Oh, then you "don't just recall 

 what it was Josh said." Well, he 

 said: that "the only way to take 

 hold of a cow was by its tail, then 

 you could let go when you wanted 

 to." 



The reason Josh's cow talk 

 makes me think about the S. A. 

 F. advertising, is because Josh's 

 cow way is not the way to take 

 hold of advertising. 



The only way to take hold of 

 advertising, is to take hold so you 

 can't let go. Take hold with both 

 hands by its horns. And then 

 hang on for life. 



If you let go, you will either be 

 hooked; or tossed up in the air, 

 and come down with a dull thud 

 on a sharp stone. 



Why, you ask, am I so stirred 

 up with all this take-hold and 

 keep-hold talk? 



Simply because some unreal- 

 izing ones are talking about "try- 

 ing the S. A. F. advertising out 

 for a year, and see what happens. 

 If enough happens, then give it 

 another try for another year. If 

 the happens don't happen to hap- 

 pen, as they think they should 

 happen, then let go the tail, as 

 Josh recommends. 



Come close, Hiram, while I tell 

 you something: If you are going 

 to dillydally — experiment with 

 this advertising, don't start it at 

 all.' Get for all time that notion 

 out of your head that this chip-in 

 kind of all-hands-around adver- 

 tising, is a new experiment; and 

 that the S. A. F. is venturing on 

 uncharted seas. 



There are no less than 50 just 

 such campaigns being run this 

 very minute. None of them are 

 spending less than $50,000. Most 

 of them are spending over $100,- 

 000. The last to join the ranks 

 are the paint manufacturers with 

 $200,000 to paint people's minds 

 with the idea of "paint for protec- 

 tion." 



Every dollar you put into this 

 advertising fund, is a protection 

 to your business. 



So why not stop talking about 

 it as being an expense. 



Begin thinking of it as Jmsiness 

 insurance. 



That's what it is, business in- 

 surance. 



Stop picking your teeth, and 

 put your name down on the 

 dotted line for a sum you are not 

 ashamed to say right out loud so 

 all the members can hear it. 



And put it do^on for four years. 



OHIO NATIONAL PUBLICITY FUND 

 MEETING. 



A notice has been sent out to the 68 

 County Chairmen to meet in Cleveland 

 on Saturday afternoon November 10th, 

 for the purpose of formulating plans 

 and to decide upon the exact time for 

 starting a live campaign to canvas 

 every grower, retail and wholesale 

 tlorists. nurserymen and others located 

 in the big state of Ohio. 



H. P. Knoble, who is a member of 

 the Executive Finance Comittee of 

 the Publicity Campaign, has addressed 

 a personal letter to all of the County 

 Chairmen urging them to attend this 

 meeting which will be held in the Club 

 room of Grays Armory. 



F. C. W. Brown, of Cleveland, the 

 Northern Ohio State Vice-President 

 and H. W. Shepperd of Cincinnati, 

 Southern Ohio State Vice-President of 

 S. A. F., will have direct charge of the 

 Ohio campaign. 



TWO HUNDRED DOLLARS CASH. 

 Competition Open to All. 



The Florists' Telegraph Delivery 

 Association will give two hundred dol- 

 lars cash for the best sign or emblem 

 submitted to its committee for use of 

 the members in advertising the de- 

 livery of flowers by mail, telegraph, 

 telephone, etc., etc., etc. 



The successful subject will be one 

 suitable for use as a poster stamp, 

 window sign, delivery wagon sign or 

 bill board. It must convey in the 

 simplest manner the title of our Asso- 

 ciation — Florists' Telegraph Delivery. 

 Those competing will not be restricted 

 as to size or number of subjects sent 

 in for consideration. 



The idea the committee wants to 

 convey through the sign is that mem- 

 bers of the Florists' Telegraph De- 

 livery Association can deliver flowers 

 anywhere in the United States or 

 Canada (or the world) through its 

 members on short notice. We want a 

 sign easily remembered wherever 

 seen and symbolical of our aims. Get 

 busy and get your sketches in. Be 

 sure to put your name and address 

 plainly on the back of each sketch 

 submitted. Anyone is eligible. 



The sketches will become the prop- 

 erty of the Association and we will 

 only pay for the one selected. All 

 rights and titles will remain with the 

 Association and no artist's or design- 

 er's name will be permitted on the 

 face of the selected sketch. The de- 

 cision of the committee will be final. 



Here is a chance for a little easy 

 money. Your idea is likely the win- 

 ner, so do it now. All sketches must 

 be in the hands of the committee not 

 later than March 1, 1918. Send your 

 sketches and for any further informa- 

 tion address 



F. C. W. Brown, 



Chairman Emblem Com.. P. T. D., 



I are The J. M. Gasser Co.. 



Cleveland, Ohio. 



