198 



HORTICULTURE 



November 10, 1917 



horticulture: 



VOL XXVI 



NOVEMBER 10. 1917 



NO. 19 



■■I'lll.l^lll l> « Kl Kl .^ IIV 



HORTICULTURE PUBLISHING CO. 

 1'47 Summer Street, Boston, Mass. 



W M .1 SI I \\ \|(|', Kdllor and .Mana(rr 

 I •■Irplionr, llcttcb iVt 



Kdi. illir DocciuluT S, l'.KM. nt the Post OOlce 



ot Ihv Act of Congnnii of March 3, ISTU. 



CONTENTS Page 



co\ KU U.Li s TUATlo.N- CiUileya Mosslae 



ROSK tlKOWI.NG INUER GLASS— Keep the Glass 

 Clean — Lime — Paper in lioxes — Stop All Leaks — Cov- 

 ering Pipes on Hollers— .li7/t»r ('. Huzicka 497 



TWO VALIABLE SHIUUS— Hubcr/ .U. Cunning 499 



•WILD LILAC"— >rnHA- .1. llViupft— Illuslrated 499 



THE S. A. P. PrULICITY FIND 500 



ONE OF TITHILLS TALE TELLERS 500 



CLUBS AND SOCIETIES— Society of American Flor- 

 ists—Pennsylvania Ilortiiiillural Society 500 



Gardeners' and Florists' Club ot Boston — Chrysanthe- 

 mum Society of America 504 



THE EXHIBITIONS— Morris County Gardeners' and 

 Florists' Show — Philadelphia Chrysanthemum Show — 

 Cleveland Flower Show — Pittsburgh Flower Shows — 



New Bedford Show 501-502 



ORCHIDS AT HACKENSACK— Wolfer Gott 502 



OBITUARY— Mrs. F. R. Bohnke— Edward A. Beaven— 

 Vincent J. Zuber — Charles Hunt — The Late Fred 



Stielow 504 



OF INTEREST TO RETAIL FLORISTS: 



For Economy — New Flower Stores 506 



Flowers bv Telegraph 507 



FLOWER MARKET REPORTS: 



Boston. Chicago, Cincinnati, Cleveland, New York. 



Philadelphia 509 



Pittsburgh. Rochester 511 



LOCAL AND GENERAL NEWS: 



Boston. New York. Philadelphia 512 



Chicago. Pittsburgh, Cleveland 514 



MISCELLA.NEOUS: 



Rosalind — New Rose "Columbia"' 499 



Mealy Bug on Crotons 504 



Personal 504 



New Corporation 506 



News Notes — Business Troubles 507 



Visitors' Register 511 



Greenhouses Building or Contemplated 515 



Patents Granted 515 



To those who are familiar with the long es- 

 ^sriy tablished customs that have attached to the 

 closing florist business up to the present time, the 



recent agitation in various quarters to 

 shorten the hours of daily service will come as some- 

 what of a surprise that anyone should attempt to over- 

 throw traditions so deep-rooted. But "the world do 

 move" and the revolutionary proposition to discontinue 

 the habit of keeping a flower store open two or three 

 hours after those engaged in most other lines of retail 

 trade have closed their doors and gone home is now 

 seriously brought fonvard. It will be found that the 

 majority of retail florists when pressed for their views 

 will acknowledge the reasonableness of the proposed 

 reform and will cite as the principal impediment to its 

 general adoption, "the other fellow," adding further 

 that the custom is financially profitable to nobody. The 

 loyalty and uncomplaining acquiescence by the employees 

 of the flower .stores in the exactions which deprive tliem 

 absolutely of all the public holidays that others are per- 

 mitted to enjoy and compels thcifi to sacrifice their 

 evenings and at least a part of their Sundays, commands 

 admiration and certainly entitles them to all po.ssible 

 consideration. Yet, while we would cast no reflection 



and make no criticism of tlie men thus employed, it 

 stnnd.s to reason that these onerous contiitions must act 

 as a fseriuiis obstacle to the entry of the more desirable 

 class of young men into a bimincss which dcmamls such 

 sacrifices. lioitrici'i/miE is convinced that the best 

 interest of the trade demands that employers and em- 

 ployees, also their families, should now he emancipated 

 from the slave life to which they have so long submitted 

 and that tlic time has now come when closed doors after 

 si.x o'clock p. m. daily and all day on Sundays should 

 be adoptcil as the flori.sts' universal custom. 



HoiiTlCULTUliE, although a publication of 

 Whose moderate size in comparison with its older 

 baby? contemporaries, takes pride in the fact that 

 it is recognized as the most influential paper 

 in its cla.ss, where progressive influence counts, aiuJ has 

 probably done more than any other publication in the 

 field to mold ojiinion and vitalize the sentiments which 

 are the foundation and stimulus for the prai.seworthy 

 movements that today are stirring the horticultural in- 

 dustries of our land as they have never before been 

 stirred. We have been somewhat amused at the claims 

 recently made in the columns of our esteemed New York 

 contemporary by two worthy gentlemen who feel that 

 it should be known that they are entitled to the credit 

 for starting, as long ago as the year 1912, the initiative 

 which resulted in the S. A. F. Co-operative Publicity 

 Fund campaign which is now under way. We have no 

 desire to belittle the services of these or any other gen- 

 tlemen who have "done their bit" in the promotion of 

 this splendid movement but just in the interest of cor- 

 rect history we would respectfully call the attention of 

 all concerned to the following editorial note which a])- 

 peared in IIohticuIvTURE on August 4, 1908 : 



"The weakness of the florists consists, as It always has, 

 in their lack of cohesion. A united front and general will- 

 ingness to make sacrifices and share responsibilities Indi- 

 vidually in measures for the common good would long ago 

 have placed the florist in a much more favorable position 

 commercially than he enjoys today." 



On April 9, 1910, commenting editorially on the de- 

 cision of the Canners to expend a quarter of a million 

 dollars for newspaper and magazine publicity in the 

 year 1910, we said: 



"Two hundred and fifty thousand dollars is, of course, 

 away beyond the possibilities for the florist, but If the 

 cohesion and cooperative spirit so much to be desired 

 existed among the trade wh'ch the S. A. F. represents, a 

 start on the work of broadening and developing a bigger 

 market and building up steadier demand for our products 

 could be made and we believe the results would fully jus- 

 tify the investment." 



.Again in the issue for. Ajnil IC, 1910, we wrote a.s 

 follows : 



"Get busy with the people. They don't consume a frac- 

 tion of the flowers they ought to consume. If there were 

 twice as many greenhouses for flower growing as exist 

 today the public could easily get away with the product and 

 there would be no use for the dump heap. What, after all, 

 have the men who have the most at stake and who are the 

 principal losers under prevailing conditions — the flower 

 growers themselves — done up to the present time, to 

 broaden and enlarge the market for their product? How 

 much have they contributed towards the publicity which 

 Is a vital principle in the conduct of any business accord- 

 ing to modern methods? We think it is safe to say that 

 there was money enough lost in stagnated flowers last 

 Easter to have paid for a publicity service of wide range 

 and practical utility, extending over the entire season." 



We haven't spent much time looking over the 

 archives, gentlemen, and in all probability more of the 

 same tenor might be brought forward but perhaps the 

 foregoing will suffice to bold you for a while. 



