AOO 



11 O Id" I CD LTURE 



November 10, 1917 



I 



THE S. A. F. PUBLICITY CAMPAIGN 



V i.u.i ..i..ik u-.r.- A.siiui.s ot lliu S. 

 A. F. Publicity Klnance Committee re- 

 ports the (oIlowinK subscriptions: 



To D« raid AnnuiUly for m Trrm of Four 

 YmrttL 



By Max Bchllng— Jos.'iih J. Levy, New 

 York. »10.i)0. 



By Wnllii.-.' it. I'lerBon— M. A. Clark, Klls- 

 worth, Miiliie. »S.<K). 



By D. C. lloreiin. Macon, Ga.— Waclion- 

 dorff Bros.. Alliinta. lia., JIO.OO; Idle 

 Hour GrwiilKUim-ii. Macon, Ga.. $10.00. 



By S.'crclarv'ii Olllcc -\Vm. IicllilftTs, Mlt- 

 chi-11. S. !>.. $5.00; R. & S. Flower Store, 

 Mlasoola, Mont., $.'.(K). 



By N. A. llenaon. Penver, Colo. — Alpha 

 Floral Co.. Kenvcr, Colo.. JIO.OO; Ameri- 

 can Flower Shop. Denver, Colo., $10.00; 

 II. n. Itelolier. Penver, JO.OO; C. A. Ben- 

 son Donvi'r. $10.(H) ; N. A. Itonaon. Denver, 

 JK5.00; W. D. Illiick. Denver, $5.00: Ben 

 Bolilt. Denver. $10.(10; Itoldt-I.iiuily House 

 of Flowers. Denver, $10.00: Geo. Brcnkcrt, 

 Denver. $5.00; Goo. II. I'ooper. Denver, 

 $10.00; Denver Wbolepale Florists' Co., 

 Denver, $2.1.00; The Klltch Gardens Co., 

 Denver. $^1.00; Enill Glauher. Montclalr, 

 Colo., $5.00; D. S. Grimes' Son. Denver, 

 $0.00; Fred Hall. Denver. $10.00; Louis 

 A. Kintzele. Denver, $5.00; C. Langen- 

 felder. Denver. JIO.OO; C. F. Maler. Den- 

 ver. $10.00; Mautr Floral Co., Denver, 

 $10.00; New York Floral Stores, Denver, 

 $10.00; The Tark Floral Co., Denver, 

 $25.00; Wm. Speth, Denver, $10.00. 



John Young, Secy. 

 Nov. 3rd, 1917. 



The following committee has been 

 appointed for Illinois in connection 

 ■with the Society of American Florists 

 and Ornamental Horticulturists Na- 

 tional Publicity Campaign for Flow- 

 ers: 



F. Lautenschlager, chairman; J. F. 

 Ammann, Edwardsvllle; E. W. Guy, 

 Belleville; B. Juergens, Peoria; Chas. 

 Loveridge, Peoria; Frank L. Wash- 

 bum, Bloomington; Geo. A. Kuhl, Pe- 

 kin; Herbert E. Smith, Danville; I. L. 

 Pillsbury, Galesburg; .1. E. Yates, 

 Champaign: Wilbur Gullett, Lincoln; 

 Philip Genteman, Quincy; F. J. Kron- 

 er, Qulncy; Jno. Slaack, Mollne; Lud- 

 wig Stapp, Rock Island; Philip Daut, 

 Decatur; Geo. lirinkerhoff, Spring- 

 field; lies Cole, Springfield; J. Heinl, 

 Jacksonville; R. A. McPherson, Litch- 

 field; J. L. Johnson, De Kalb; John 

 Bausher, Freeport; H. W. Buckbee, 

 Rockford; Geo. Jacobs, Canton. 



George Asmus, 



Chairman of Finance Publicity Com. 



"SEND FLOWERS— ALWAYS A 

 GOOD IDEA." 



The Chicago committees appointed 

 in connection with the S. A. F. & O. 

 H. National Publicity Campaign for 

 Flowers met in session Thursday, No- 

 vember 1st. Over 95 per cent, of the 

 members appointed for this district 

 were in attendance, and every one 

 spoke enthusiastically of National Pub- 

 licity and the great need of same. An 

 equitable schedule of contributions 

 was established, and same was made 

 up in poster form to be shown in every 

 wholesale house, florist supply house, 

 and at all trade gatherings. 



According to the Local Committees, 

 contributions from Chicago should be 



One of TuthilKs 

 Tale Tellers 



Don't tell me not to tell tales 

 out of school. I'll tell them any- 

 where and to anybody — if the 

 tale's worth the telling. 



Here's one that is. It is, be- 

 cause it has to do with your busi- 

 ness; has to do with it because it 

 has to do with the S. A. F. na- 

 tional advertising. 



It's short and to the point; short 

 because it's told by a man long 

 in experience. For years he was 

 a partner of J. P. Morgan in that 

 famous Wall Street office that has 

 wielded millions that have welded 

 great ideas into greater actions. 



The man is George W. Perkins. 

 Yesterday, Paul Minnick and I 

 lunched with him. Among other 

 things he let drop was this state- 

 ment: "Competition has always 

 been said to be the life of trade. 

 There was a time when it was. 

 But that time is past. Organiza- 

 tion is now its life." 



Right away, I thought about the 

 S. A. F. and the way it is using 

 its organization to organize a fund 

 to carry the message of flower 

 buying through advertising to the 

 millions of possible buyers, all 

 over this sunshiny country of ours. 

 Just naturally, I was mighty proud 

 of the old S. A. F. and the men 

 at its helm who are steering its 

 publicity craft. 



As you doubtless know, Mr. 

 Perkins, in his various big, broad- 

 minded efforts in connection with 

 general public benefiting move- 

 ments, has spent hundreds of 

 thousands of his own dollars in 

 advertising. 



When one of us endeavored 

 to get him to talk about ad- 

 vertising, he promptly replied: 

 "/ (loti't tiilk ahoiit ailfcrlisinii. 

 I (h, it:' 



Which only goes to prove that 

 Patrick Welch of Boston and 

 George Asmus of Chicago are not 

 the only ones who have a way of 

 hitting nails on their heads. 



as follows, and every effort will be 

 made to raise the amounts stated: 



Retail Florist 



Annual Sales, $2,000,000 at $3.00 per 



1,000 volume $6,000 



Wholesale Florist 

 Annual Sales, $2,500,000 at $1.00 per 



1,000 volume 2,500 



Grower 

 Total Glass, 10.000.000 square feet at 



$1.00 per 1,000 square feet glass.. 10,000 

 Florist Supplies 

 Annual Sales, $.300,000 at $3.00 per 



1,000 volume 900 



Allied Trades 

 Annual Sales, $2,000,000 at $1.00 per 

 1,000 volume 2.000 



Total $21,400 



A call ;il-.i 111 . I" • !i 1 n I to I III' 

 triidi- of ChicuK'i, tbu gruut central 

 market, as follows: "Send Flowers — 

 Always u Good Idea." To the Trade 

 of Chicago the Great Central Market. 

 Kvery Kelall and Wholesale Florist, 

 Kvery Grower, Supi)ly .Man," etc., etc. 



A chairman was appointed for each 

 division of the Trade CoininlttccB, and 

 we give below complete list of these 

 committees: 



Briail Division— W. J. Smyth. Chairman. 

 <>. .1. Friedman, L. U. Bohunnon. llerinan 

 Schiller, A. G. CronlB. II. N. Bruns, A. 

 l.ariKe. Win. Gratiuni. Geo. Welnhoeher. 



M holesnle CommlssioD Division — U. B. 

 Kennlcott, ('liiilrmau, I'aul It. Kllngeporo, 

 John MIchelHon, August roehlmanu. 



Seed Trades Uivlslon — Leonard Vaugbao, 

 Chairman. 



Growers Division — W. .T. Kelmel. Chair- 

 man. Guy French, Joseph Kohout, NIc 

 WIetor, Kmll Ituettner, I'eter Rclcberg, C. 

 L. Washtiurn. Otto Amllng. 



.\iiied Trades Division— .M. C. Wright, 

 Chairman. Frank Johnson, E. F. Kurowskl, 

 A. Dletseh. 



Travrilnv Salesmen Division — A. Miller. 

 Chairman. 



Chicago Committees, 

 Per F. Lautenschlager 



SOCIETY OF AMERICAN FLORISTS 

 AND ORNAMENTAL HORTICUL- 

 TURISTS. 



Department of Plant Registration. 



Public notice is hereby given that, 

 as no objections have been filed to the 

 registrations of Primula malacoides 

 Townsendii, and Xmas Joy Pepper by 

 A. L. Miller, Jamaica, N. Y., and the 

 Delphinium Hybrids — America, Prof. 

 James T. Hatfield, Mrs. Ida W. Gloede, 

 Grace Darling. Evanston, Mrs. D. C. 

 Prcsler, Randolph Culver Gloede, Miss 

 Gertrude Lane Mogee, Richard F. 

 Gloede, Mrs. Cody Hoops, Little Bob, 

 Charles Speed, registered by Richard 

 F. Gloede, Evanston, 111., same become 

 complete. 



John Young, Secy. 



PENNSYLVANIA HORTICULTURAL 

 SOCIETY. 



Tlie pro^'ram of lectures for the 

 coming season is as follows: 



Novemher 20, 1017, at 3.30 p. m. Theory 

 ard Practice in Horticulture. Illustrated. 

 Prof. E. A. White, Cornell University, 

 Ithaca, N. Y. 



December IS. 1917. Peonies and Iris. Il- 

 lustrated. Prof. A. P. Saunders, Clinton, 

 N. Y'., Secretary American Peony Associa- 

 tion. 



January 17, 191S. Vegetables for the 

 Home Garden. William N. Craig, Brook- 

 line. Mass. 



February 19. 1918. Cannas. Illustrated. 

 Eugene H. Michel, of Henry A. Dreer, 

 Rivervlpw, N. J. 



March 19, 1918. at 3.30 p. m. 1— Soil Fer- 

 tility. 2 — Fertilizers for the Home Gar- 

 den. Two lecturer.s to be supplied by the 

 Pennsylvania Department of Arglculture. 



April 16. 1918. at 3..30 p. m. Rose Gar- 

 dens. Illustrated. Prof. A. C. Beal, Cor- 

 nell University, Ithaca, N. Y. 



The meetings will be held at Griffith 

 Hall, 1420 Chestnut Street, Philadel- 

 phia. 



It is well that the American people 

 should be taught a few lessons in econ- 

 omy and thrift. Extravagance and 

 wastefulness have been among our 

 glaring sins. 



