64 



no UT I CULTURE 



January 8, 1916 



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It's the Same With the GreenhoiLiise Biuisieess 1 

 I It Is With Other Bmsimiess 



ONE of the really funny things about business is. 

 that so many business men thitiij that their 

 business has nothing to do with any other 

 business. 



You and I, however, know that every business, in one 

 way or another, effects every other business. 

 Of course, there will always be the so-called "Lucky 

 Devil," or the man who accidentally falls into the 

 soft things, and thinks he did it all himself. But 

 more and more, success in business is being reduced 

 to an exact science. 



Take the bankers, for instance, they have the most 

 exasperating way of shutting down on loaning a fel- 

 low money, at times when the sky seemingly never 

 looked bluer or business better. 



Then they also look on the bright side when business, 

 for all yon and I are getting out of it, is still very 

 much to the bad. 



Bankers know their business. Not only their busi- 

 ness, but they have records and charts of exactly how- 



all kinds of business have acted for years and years. 

 That's one of them at the top. 

 They go by some such chart. 



The July before the war broke out. the charts said 

 better business was due, and nolhing but war could 

 stop it. 



If war orders were cut off tomorrow, business would 

 promptly adjust itself and go booming along. 

 It's due to be here, and it's here. Careful, conser- 

 vative men like Mr. L. B. Coddington of .Murray Hill, 

 believed so firmly that it was to be here, that long 

 before it actually was here, he ordered thousands of 

 dollars worth of greenhouses from us. It was one of 

 the largest single greenhouse contracts he has ever 

 placed. 



Why don't you get in on this business boom by build- 

 ing more houses? Forget all that hot air talk about 

 there being "too much glass." 



You know we go anywhere for business or to talk 

 business. 



^ ha»*. Smitli & Sons, lloun<1 Brook, N. J., believed in better hiihlneHH. So earl.>- last kuiiiuht they put tlieir be- 

 lief and their nion«'.v into «>ne of our Ke<'unHtru(-tecl Conntruetlon lIoUHeH 48 feet wide Uy KM) fet-t lonK. 



Hiicninsjs^ CLmpaivv 



NEW YORK 



^ 1170 Broadway 



BOSTON 



49 Federal Street 



General Offices and Factory: Elizabeth, N. J. 



PHILADELPHIA 



40 S. 15th Street 



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