1U4 



H O 11 T I C U L T U R E 



January 22, Iftlti 



THE NATIONAL FLOWER SHOW 



1 



Philadelphia, March 25 to April 2. 

 The Niiliuuiil Flower Slii>« I'oiiimll- 

 leo liold a two-dny incelln),' in Pliilii- 

 (Iclphla on January lUh and 12th. at 

 which practically all the details of tho 

 Show were completed. As a result of 

 this meeting a radical rliaimo In thi' 

 Keneral Invout of the Show is present- 

 ed. The imgbear of the Conimlttep 

 lack of floor spoee— has been removed 

 rather unexpeeledly. thronnh arranfie- 

 ments made with the AiiliMnnhlle As- 

 smialion of Philadelphia, which has 

 just held a most successful show in 

 Convention Hall, the Iniiidin;; which is 

 to house the National Flower Show. 

 As everyone knows who has visited the 

 buildin!;. the Irretiular floor presents 

 problems In the slapint; of exhibits 

 likely to prove bothersome, and in ad- 

 dition renderiuK the very extensive 

 stage area valueless for the i-liief pur- 

 poses of the show. 



The Automobile Association solved 

 these problems most heroically by put- 

 ting In a complete removable floor, 

 which provided an even and almost 

 level surface from the entrance to the 

 extreme rear of the stage. 



Through a contract made by the Na- 

 tional Flower Show Committee with 

 the Automobile Association this floor 

 his been secured for the use of the 

 National Flower Show, and a certain 

 shortage of space for exhibits has been 

 obviated. Many other conditions which 

 in the nature of them wore causing 

 the Committee troul)le are now so im- 

 proved that the show can be installed 

 without a hitch. 



Secretary Young is greatly elated 

 over the new order of things. Pros- 

 pective exhibitors in the trade section 

 who could not adapt themselves to 

 conditions, can now be suited to their 

 complete satisfaction. Others whose 

 exhibits were not of a nature to har- 

 monize with the exhibits displayed to 

 general view, and consequently not 

 considered when the shortage of space 

 became apparent, may now find quar- 

 ters well adapted to requirements. In 

 fact, all reasonable demands can be 

 met. and the Secretary's discretionary 

 powers are greatly increased. The 

 contract also covers the heating sys- 

 tem put in by the Automobile Asso- 

 ciation, and the decorations as used for 

 the Automobile Show. 



The committee was in session almost 

 constantly throughout the two days, 

 the sessions being held at the Execu- 

 tive Office of the National Flow er Show, 

 in the Wfdener Building, at Conven- 

 tion Hall, and at the Bellevue-Stratford 

 Hotel. There were present Chairman 

 George Asmus, Chicago; Secretary 

 John Young, New York; Treasurer 

 Wm. F. Kasting, Buffalo, N. Y.; C. H. 

 Totty, Madison, N. J.; Thomas Roland, ' 

 Nahant, Mass.; Patrick Welch, Boston, 

 Mass.; and William P. Craig, Philadel- 

 phia. Adolph Farenwald, Roslyn, Pa., 

 was absent through illness. A meet- 

 ing of the committee in conjunction 

 with the local executive committee 

 was held on the second day. at which 

 many of the chairmen of the local 

 committees were present, including S. 

 S. Pennock. Louis Burk. Wm. Klein- 



^^•N^T 



1SI0 



MARCH 25- TO 

 APRIL 2^ 1916 



CoiRFi'i.tiom Mall 



Broad &AlleghenyAve. 





N.vTio.N.M. F[/»wEi! Snow Poster 



We present a sketch of the poster 

 which has been designed by the pub- 

 licity department of the National 

 Flower Show. We commend it as an 

 appropriate artistic production, in con- 

 trast to the distorted, idiotic carica- 

 tures which are too often used for this 



purpose. The basket which the young 

 lady holds so gracefully appears to be 

 of the same design as a lot we saw In 

 H. Bayersdorfer & Co.'s among their 

 Japanese importations and for which 

 tl'.ere has developed a lively call. Any 

 and all flowers look well in this recep- 

 tacle. 



hcinz, W. F. Therkildson, and A. A. 

 Niessen, secretary of the local com- 

 mittee. 



At Convention Hall the committee 

 apportioned a large space to the left 

 of the main entrance for the use of the 

 ladies of the Garden Club of Philadel- 

 phia as a tea room, where light refresh- 

 ments can be enjoyed and dancing in- 

 dulged in. In connection will be a 

 counter for the sale of flowers. The 

 profits from both tea garden and 

 flower stand will go to some charity or 

 charities to be determined upon lat§r. 

 An adjoining space was set apart for 



use as a booth for headquarters for 

 the Garden Club of America. The 

 southwest corner of the building was 

 set apart for a lecture room; and ex- 

 cellent quarters for the aquarium were 

 located beneath the stage. 



At the meeting of the two commit- 

 tees some very favorable reports were 

 forthcoming from the chairmen of the 

 local committees. Mr. Kleinheinz an- 

 nounced the donation of several spe- 

 cial premiums; and Mr. Craig an- 

 nounced that Mr. Louis Burk had do- 

 nated $300.00 to cover the two prizes 

 in the commercial section for a group 



