208 



1 1 < ' irr I C U L T U R E 



Ki tiniary 12, 1910 



NATIONAL FLOWER SHOW 



March 25 to April 2 



A iiiunl vlu-tTlli); leatiiru iii> iiloiit lo 

 the preparations for the opeiiiiiK of 

 the Nntiuiiai Flower Show next month 

 is the ureat Intercsl In the under- 

 tnkinK shown by out-oMown florists 

 ami liortinillurists. From the many 

 coniniiinications received by this of- 

 tire. It is unite evident tliat the show 

 will attract men In the trade from all 

 over the country. 



At the last National Flower Show, 

 it will be remembered there was little 

 lause for complaint as to the out-of- 

 town patronni-'e, but it looks as 

 though the Philadelphia Show will 

 eclipse all previous records as to this 

 element of the attendance. 



The various railroads throughout 

 the country are takini; a surprisins 

 interest in the affair, and are doins 

 their best to organize traveling par- 

 ties from different routing points. 

 Secretaries of the different florists' 

 clubs and societies should at once get 

 in touch with the heads of their re- 

 spective railroad departments, with a 

 view to obtaining advantageous party 

 rates for travel to Philadelphia. 



The final schedule of premiums 

 will be issued soon after Feb. 15 and 

 will be the most liberal schedule ever 

 published for a flower show in this 

 country, covering, as it will, premi- 

 ums amounting to over ?20,00fl. In 

 the new schedule, a large number of 

 special prizes will appear, donated by 

 various people, enthusiasts along 

 floricultural lines. The National 

 Flower Show Committee is still so- 

 liciting offers of special prizes for the 

 various classes scheduled, in order to 

 reduce the premium responsibility as 

 much as possible. Offers made now 

 will he mentioned in tlie final sched- 

 ule, with due credit to donors. The 

 Schedule Committee will, about Feb. 

 15, meet to settle upon the days for 

 staging cut flowers, sui h as Roses, 

 Carnations, Sweet Peas, etc., and an- 

 nouncement of the fi.xtures decided 

 upon will be made as soon as possible 

 after the date of the meeting. 



The trade exhibition will be a most 

 important feature of the show, and 

 without doubt will be the largest ex- 

 hiuition of its kind ever staged in 

 America. The big trade exliibition of 

 the 1913 National Flower Show is al- 

 ready eclipsed, the number of exhibit- 

 ors and the amount of space reserved 

 beating the lttl3 record fully twenty- 

 five per cent. The greenhouse build- 

 ers are well represented. Lord & Burn- 

 ham Co., Hitchings & Co.. King Con- 

 struction Co., Metropolitan Material 

 Co., and the .Moninger Co., all having 

 arranged for displays, while the 

 greenhouse auxiliary lines will be 

 represented by such concerns as the 

 Kroeschell Co., John A. Evans Co., 

 Spencer Heater Co., Pfaltzgraff Pot- 

 tery Co., Benj. Hammond, Voltax 

 Paint & Varnish Co. and others. The 

 representation of lawn mower manu- 

 facturers is larger than ever this 

 year, extensive exhibits being expect- 

 ed from the Coldwell Lawn Mower 



Co., S. 1'. ru\sni>L-iid Ai t'u.. Ideal Power 

 Lawn .Mower Co.. and the Pennsyl- 

 vania Lawn .Mower Co. 



In florists' supply lines will be found 

 exhibits from II. Baversdorfer & Co., 

 .M. KIce Co.. A. L. Randall Co.. J. G. 

 Neldlnger. S. S. Pennock-.Meehan Co., 

 Edwards Folding Box Co., Schloss 

 Bros, and others. Plantsmen and seed 

 and bulb dealers are well represented 

 through Henry F. .Michell Co., Henry 

 A. Dreer, Inc, A. N. Pierson. Inc., Jos. 

 lleacocV, Inc., Arthur Cowec, J. L. Dil- 

 lon. K. n. Pierson. W. Atlee Burpee & 

 Co.. Geo. L. Stillman. S. S. Skidelsky & 

 Co.. Robert Craig Co., Conard & Jones 

 Co., Julius Roehrs Co., R. & J. Farqu- 

 bar & Co.. \V. K. Harris. Vaughan's 

 Seed Store. Knight & Struck Co., B. 

 Hammond Tracy. B. D. Rapteyn & Son 

 and C. H. Totty. 



.•\t this show, the nurserymen will 

 make a strong showing in the trade 

 section. Among those exhibiting will 

 be Thos. .Meehan & Sons, Bobbink & 

 Atkins. Andorra Nurseries. J. G. Harri- 

 son's Sons and Adolph Mueller. Among 

 the miscellaneous exhibitors are: Bon 

 .\rbor Chemical Co., plant foods; Al- 

 phano Humus Co., humus; Cloche Co., 

 plant forcers; Richmond Cedar Works, 

 plant tubs; Galloway Terra Cotta Co., 

 garden accessories; Gude Bros. Co.. 

 specimens; Florists' Exchange, books; 

 Kirke Chemical Co.. plant food and 

 appliances; New York Stable Manure 

 Co.. fertilizers; Strafford IHower 

 Farms, fancy plant stock; A. W. Smith 

 Co.. landscape work; and Miniature 

 Building Co.. children's garden toys. 



The retailers' section will be well 

 tilled; reservations have already been 

 made by John C. Gracey. John Kuhn. 

 Harry S. Betz. London Flower Shop, 

 and ('has. Grakelow. Institutions in- 

 terested in horticulture will also be 

 represented, among them the School 

 of Horticulture for Women, and the 

 Woinen's National Horticultural and 

 Agricultural Society. 



Prospective exhibitors, and firms 

 who have unfortunately been prevent- 

 ed from making reservations through 

 lack of space, which has been a seri- 

 ous obstacle for many weeks, will no 

 doubt be glad to avail themselves of 

 the large area of additional space re- 

 cently becoming available for trade ex- 

 hibits. This space is situated at the 

 rear of what formerly was the stage, 

 but is now a continuous part of the 

 main floor, reached by both center 

 and side aisles. It is here that the 

 Aquarium Society will have their dis- 

 play exhibit, and the exhibits of 

 aquarium accessories will be located. 

 In taking over the construction 

 work decorations and equipment from 

 the Automobile Show, the committee 

 finds itself in possession of an area 

 splendidly adapted for exhibits of a 

 miscellaneous character, reservations 

 in which can be made on very liberal 

 terms. Visitors at the Automobile 

 Show will remember the section as 

 that where the exhibitors of automo- 



bile accesHuries were located, and 

 where there was at all times congre- 

 gated a large and Interested crowd. 



Chairman Kleinheinz of the Com- 

 mittee on Exhibits has done yeoman 

 work In interesting private growers to 

 stage exhibits, and it looks as though 

 the classes will be generously filled. 

 At least, four entries for the Rose Gar- 

 den contest are in sight, and the suc- 

 cess of this important feature of the 

 exhibition is virtually ass\ired. 



The American Rose Society has 

 raised about $1,500 in special premi- 

 ums, which is considered as a material 

 help as regards the premiums respon- 

 sibility in the Rose Section. The 

 American Carnation Society has raised 

 about $500 for a similar piirpose, and 

 it is expected that the .American Sweet 

 Pea Society and the American Gladio- 

 lus Society will render similar assist- 

 ance. 



The final schedule wil contain a 

 class to cover exhibits of aquatics, a 

 special prize for which has been do- 

 nated by the Foley Mfg. Co. of Chi- 

 cago. This class will form another 

 distinctive feature of the show. 



The Carnation section will be well 

 filled, and It Is expected will embrace 

 all the novelties now under consid- 

 eration by our leading carnatlonists. 

 It should not be forgotten that the 

 Carnation exhibits will form a com- 

 plete show in themselves and will 

 really lie the Jubilee Exhibition of the 

 American Carnation Society, a special 

 silver medal having been struck by the 

 Society, for award to practically all 

 the winners of blue ribbons. 



Chairman P. Cowperthwaite of the 

 Committee on Information, whose ad- 

 dress is 518 Market street, Philadel- 

 phia, has mapped out several trips 

 among the florist establishments In 

 and around Philadelphia for those 

 who wish to visit the same, and his 

 committee will be prepared to lend 

 every assistance in the way of In- 

 formation which may be required. 

 This department will have a number 

 of paid assistants who will act as 

 guides to the show and be continually 

 at the service of all seeking enlight- 

 enment. 



The Florists' Telegraph Delivery is 

 to make an exhibit that ought to speak 

 volumes for the service it is exploit- 

 ing. It will have two booths, to rep- 

 resent the sending, receiving and fill- 

 ing of florists' orders by wire. 



Florists on the look-out for unusual 

 effects in decorations for large 

 functions will be interested in the in- 

 stallation of a big electric fountain, 

 which will bo in operation throughout 

 the show. 



The ladies who have taken an inter- 

 est in the show, and are to operate 

 the Tea Garden, are holding weekly 

 meetings at the Ritz-Carlton Hotel in 

 Philadelphia, and perfecting some 

 elaborate plans for their department. 

 The young ladies who are to oflSciate 

 during the show period will be cos- 



