522 



HORTICULTURE 



April 16, 1916 



HORTICULTURE 



TO. XJUIt 



APRIL 15, iyi6 



tiO. 16 



ri III.ISIIEII n'KEHI.V IIT 



HOPLTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mass. 



Trlriilioo«i. Oxford t9t. 

 WM. i. 8TKWAKT, EdlUr and kl>na<*r. 



81 UKCIIII'TION RATES: 

 On* \mr. Id »<lvuirc, 91.(H>; To FordsD CoDntrlec, ft.OO; 

 Canada, |1JM. 



T« 



AUVERTISINO RATES: 



Par Inrii, SO Inrlir* to paiEC fl.O# 



DUcoanU on C ontriirta for ronnrcutlve tnnrrtloDii, a« foUowi: 



Onr montli (4 tlmm), 5 prr rrnt.; tlire« montliB (13 tlm«a>, !• 



rrrnt.: alx niuntliB ('.^0 tlnlCM), 20 p«r cent.; un» >'rar <i'i tlmea), 

 per CfvnU 

 l*a(e antl half paye rtpucr, special ratei on application. 



Iiliiii i1 It •oooodrliai niatler December S, IBH, at the I'oit One* 

 at Bolton, U«H., nnder ibe Act of Congreat of ilarcti 3, 1878. 



CONTENTS Page 



NOfkS ON CULTIRE OF FLORISTS' STOCK— 

 .-Vsparagus pluinosiis — Callas — Cocos Weddelliana — 

 Ferus— 1917 Hamblerp— Seedlings — Joh7i J. M. Farrell 521 



KEKRI.\ .lAPOMC.V AS .\ POT PLANT — Geo. W. Wi/att 521 



ROSE GROWl.NG UNDER GLASS— Packing Beauties 

 — Watering Potted Stock— Syringing Young Beauties 

 — Watering Asparag\is and Smilax — Keep the Bench 

 Fronts .Mulched — Arthur C. liuzicka 523 



INTERN.\T10NAL FLOWER SHOW— Illustrated 524 



List of Prize Awards— The Trade Booths 526 



CLUBS AND SOCIETIES— Meetings and Exhibitions 

 — Holyoke and Northampton Gardeners' and Florists' 

 Club-^^^orists' Club of Washington— New York 

 Florists' Club— Club and Society Notes 527-528 



OBITUARY— Charles W. Ross 528 



SEED TRADI-:: — Beware Turnip Rape Seed — One 

 Week's Imports 529 



OF INTERESTS TO IlEyTAIL FLORISTS: 



New Flower Stores 532 



Flowers by Telegraph 533 



NEI^i'S ITEMS FRO.M EV^:RYWHERE: 



Chicago. Pittsburgh, Buffalo Flower Show 538 



Boston 540 



Philadelphia 542 



FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati, New York, Philadelphia 545 

 Pittsburgh, St. Louis, Washington 547 



DURING RFX:ESS— New York Florists' Club — Wash- 

 ington Bowlers — N. Y. Florists' Bowling Club 553 



MISCELLANFJOUS: 



Eixhibition at Lowell, .Mass 527 



Cover Illustration 528 



News Notes 528 



Warning to Mushroom Growers 529 



Visitors' Register 532 



Personal 542 



The Glass Situation 552 



Greenhouses Building or Contemplated 652 



New Corporations 552 



The Western Union Telegraph Corn- 

 Competition pany's announcement of a new service 

 for the delivery of flowers, candies, etc., 

 at distant points has somewhat the appearance of a 

 menace to the business and growth of the Florists' Tele- 

 graph Delivery. .Just how this competition will work 

 out remains to be seen, but the elimination of the florist 

 at the initial jjoint for such business looks ominous. The 

 Florists' Telegraph Delivery has been worked up by 

 slow and laborious stages and we should be sorry to see 



it lose any of the ground whidi it^s prosiBleut endeavor 

 lias won for it. Rut coinj>otilion is always ready to jump 

 in wlifiiever success has been reached in any line of 

 aclivily and wc must all take our iluiiitTS. whatever ur 

 wherever our toil may be. 



This is llom'h i i.n m. s nniuinl I'.a.-'ii'r .\um- 

 JoyouB i,er and it is our pleasure to extend greetiiig.s 

 Easter to t|,e trade and cordial good wIbIicb for a 

 successful business in the goods which 

 count for so much in making the joyous spring festival 

 what it should be. The tardiness of the season this 

 spring seems quite in keeping with the lat<' dale of 

 Kaster .Sunday and, unless an unjirecedeiited spell of 

 high temperature should yet intervene, the many dis- 

 advantages usually attendant U]K)n a late Easter will 

 not intrude. Our best wish for tlie trade — especially 

 those firms wlio have chosen IIortu'ultuke as a me- 

 dium in which to advertise their goods — is that their 

 ]iroduct may come in exactly on time, the good.- be the 

 liest ever, the buyei-s lii)eral, the express coin])aiiie.- 

 prompt, the weather perfect and, finally, the storag<- 

 rooms and ice cliests empty and the cash box full. 



The 



Tlie two surpassing flower shows just 

 rom))leted — one in Philadelphia and 

 triumphs of the other in New York — have tellingly 

 iSTJ opened our eyes to the possibilities in 



such enterprises and added some very 

 useful experience for the benefit of those who may un- 

 dertake such in the future, in those cities or elsewhere. 

 We are yet young in the business of show management. 

 The public press on faster than our ability to keep pace 

 v>Tth them. Suitable halls for these vast displays are 

 few and far between. Schedules are puzzling and def- 

 initions and requirements far from clear for intelli- 

 gent judging of exhibits. But it is not our purpose to 

 try to point out here what may have appeared to us or 

 to others as shortcomings to be remedied. For the pres- 

 ent it is glory enough that the old perplexing problem 

 of how to make a show pay seems to have been ef- 

 fectually solved and the solving appears to have been 

 accomplished on the lines which Horticultuue has for 

 many years been insisting upon as the only way. It 

 lias now been demonstrated that a flower show intelli- 

 gently conducted with a view to securing popular inter- 

 est and support is just as safe a proposition financially 

 as any horse show, auto show or other enterprise of like 

 character. Wlien Philadelphia, heavily handicapped in 

 many respects, was able to make a record of 102,000 

 paid admissions — more than the combined attendance 

 at the successful New York and Cleveland shows of last 

 year — the stupendous possibilities in the way of horti- 

 cultural entertainment and education begin to dawn 

 upon us. The full returns from New York are not yet 

 in but we believe that another surprise is in store when 

 the returns are all in and it is acknowledged that in the 

 dignity and art of floral and sylvan arrangement the 

 New York exhibition has far outclassed anything hereto- 

 fore done in this country. That all this could be attained 

 in a period of less than ten years and expose no weak 

 .spots or openings for amendment and elaboration is not 

 to be expected and we can confidently look for still 

 greater triumphs than those over which we now rejoice. 



