€60 



HORTICULTURK 



May 13, 191(i 



horticulture: 



VOL XX]II 



MAY 13, 1916 



NO. 20 



PCDUHIIKU WKKKLT BT 



HORTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mass. 



Telpphone, Oxford t*t. 

 WM. J. STEWART, Kdllor and MuKicr. 



ADVERTISING RATES) 



P«r Inch, SO lnrlir« to pKKe |1,M 



DlnconntH on Contnirtii for ronNeciitlve InNertlonx, mm follon-t; 



One month (4 tlnim), S per cent.; thre« oionths <J3 tlme«), 10 

 9«r cent.: «li months Vi& time*), 'iO per rent.; one yemr <S2 times), 

 M per cent. 



Pftve and half pave spac^, special rate* on application. 



^f riH «• MOODd-cUii matter December S, 1814, at tbe Poet Offlce 

 >t B«iton, Uiu., nnder tbe Art of Consresa of Ilarcb 3, 1670. 



CONTENTS Page 



COVER ILLUSTRATlON'—YiKtca filanicntosa. 



NOTES ON CULTURE OF FLORISTS' STOCK— .A.na- 

 mandas — Cycas Stems — Dendrobiunis — Forcing Lily 

 of the Valley — Plants for Vases and Window Boxes — 

 Propagate Winter Flowering Marguerites — John J .M. 

 Farrell 659 



ROSE GROWING UNDER GLASS— The Side Venti- 

 lators — L-ate Mulching — Arthur C. Ruzicka 661 



YUCCA FILAMENTOSA 661 



CLUBS AND SOCIETIES— New York Florists' Club— 



Florists' Club of Washington, D. C. — Meetings and 

 Exhibitions — New Haven Horticultural Society — 



Club and Society Notes 662 



Houston Convention Notes — Illustrated 663 



BOSTON MAY EXHIBITION 664 



SEED TRADE— A Late Spring— Crop Conditions- 

 Root Crops — Pea Sliortage Probable — California Seed 

 Crops — Canners' Bargain — American Seed for On- 

 tario — Teneriffe-Bermnda Onion Seed Crop — Import- 

 ant to Importers of Seed and Nursery Stock — One 

 Week's Imports 665-666 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 668 



Flowers by Telegraph 668 



NEW'S ITEMS FROM EVERYWHERE: 



Boston, St. Louis, Philadelphia, Waretown, N. J., 

 Chicago, Washington, D. C 670 



OBITUARY— Eric Guy Lutton— William G. Rowand— 

 Walter Angus— Herman N. Bradshaw 671 



FLOW'ER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati, New York 673 



Pliiladelphia, Pittsburgh, St. Louis, Washington 675 



THE ECONOMIC STRUCTURE OF THE FLOWER 

 BUSINESS— A. J. Outhnnn 680 



.MISCELLANEOUS: 



A Great Convention Hall for Cleveland 663 



New Corporations 663 



Visitors' Register 663 



Publications Received 666 



Catalogues Received 666 



Business Troubles 668 



New Notes 663-668 



Personal 671 



Greenhouses Building or Contemplated 682 



Patents Granted 682 



Tlie editor ol our esleciiK/'l N<'\v 'l ork 

 "Unwisely (onteiiiporary wants to know why we have 

 promoted" nlhirlod to "brother's Daj" as an "unwisely 

 ])romoted enterprise."' We give our edi- 

 torial catechist credit for possessing a larger amount of 

 wisdom than his naive query would indicate. Our senti- 

 ments on this subject as it affects the flower trade have 

 been fully and frankly ?et forth in previous years and we 

 see no reason thus far to change our attitude as hereto- 

 fore expressed. Does our friend iliinV Huif this move- 



ment to crystalize the outward expression of filial affec- 

 tion all over the country into one particular day once a 

 year is a good thing for the (lori.-;! trade? Does he really 

 lielieve that the florist will not sulTor in tlic long run in 

 the public esteem by reason ot his suddenly developed 

 ?:olicitude tJiat the people should not forget their mater- 

 nal parents, ooupled with appeals to purchase flowers for 

 that purjiosc, let the mothers bo dead or alive? That 

 tlie celebrafion is a florist-made occasion is an established 

 ctonvictioii with many people. Here is what one lady 

 writes to a Boston daily paper. 



"We mothers would greatly like to have one day in the 

 wliole year we could call our own ami from which we could 

 benelit. and not the florist. Does he not reaj) enough at 

 Easter, weddings and funerals without laying another bur- 

 den on us, that of providing our boys and girls with the 

 carnations they do not like to appear without at Sunday 

 School?" 



Our Texas contemporary. The Southern Florist, is 

 greatly exorcised over the fact that "the Governor of 

 Texas m.ide a mistake in his proclamation and set the 

 date for ^lay 7th instead of tbe 14tli, the proper date." 

 'J'he I'ditoi- states thai he had taken the matter up with 

 Oovenior Ferguson and advised him that tbe 14th was 

 the proper date to be observed and urges that every flor- 

 ist take it upon himself to see that his local papers give 

 notice at onco of tbe proper date so that there will be no 

 confusion over tbe matter. What particular harm, we 

 would ask, would come to tbe florist if his customers did 

 get "confused"' and make the grave mistake of buying 

 flowers in lionor of their mothers a week ahead of the 

 day ordered by Miss Jarvis? 



We are not yet ready to believe that the American 

 people are deficient in mother love to the extent that 

 ibey will need to look for inspiration in that sentiment 

 to an adverti.^ement or a pleading show card bearing a 

 doggerel verse in tbe window of a man who has flowers 

 to sell. Evidence of this was plain enough last year 

 when, outside of Miss Jarvis' home and some other 

 |)laec^, the observance was a frost in so far as the wear- 

 ing of flowers on that day was a test. Let it be under- 

 stood that we are expressing no particular objection to 

 the ostablisbnienf of a Mother's Day if the public feel so 

 dis])osed, but we do see an indiscretion and a menace in 

 tlie floiist trade's campaigning to that end, and that was 

 what wo meant when we said "unwisely promoted." We 

 delight to .see the business with which we have been so 

 cdo.sely identified for a lifetime advance in dignity and 

 nobility as it grows in years iind strength, and we always 

 feel aggrieved at any development which impresses us as 

 tending to its discredit and to add to the faults, real or 

 fancied, of which the public have not been slow to ac- 

 cuse it at any time. That the movement under discus- 

 sion does tend in that direction must be obvious to all. 

 Ff tbe florist would persistently impress upon every man, 

 woman and child the appropriateness of floral remem- 

 brances and gifts, with a view to develop the habit or 

 the fashion of observing, each, bis or her own motlier's 

 birthday by sending to her if living, or placing on her 

 grave if gone, a bunch of her favorite flowers, then would 

 the sale of flowers for mothers be distributed over 36.5 

 days of the year instead of being crowded into one day, 

 and the florist would be immeasureably tbe gainer. 



The proposition that the S. \. F. .should oflicially in- 

 terest itself in the collection of a sub.stantial donation 

 to be given annually for life to the ambitious ladv who 

 undertook to make the world celebrate her mother's 

 birthday with a specified flower and then resented the 

 market ix-sults of her effort, is nothing short of hysterical 

 foolishness full of "boomerang" mischief for the florist. 



T'lo'nl.' if nvAT\ 



