May 13, 1916 



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big man of tomorrow, and it behooves 

 every merchant to avail himself of all 

 opportunities for the advancement of 

 his own interest even though he may 

 feel that in doing so he would alno 

 benefit his contemporaries. 



When approaching my subject. "The 

 Economic Structure of the Flower 

 Business," I felt that I could not do 

 so comprehensively from any other 

 angle than that of the economic con- 

 dition of the entire country. I realize 

 that my task is not only difficult but 

 so vast that, compared with a large 

 field approachable from so many dif- 

 ferent angles, I don't know with which 

 phase of the question to commence. I 

 am trying to keep in mind also the 

 fact that you, Mr. President and gen- 

 tlemen, are voluntary listeners and I 

 must not talk too long for fear I may 

 tire you, therefore will discuss only a 

 portion of the many phases. This 

 brings me to one of the phases that I 

 will discuss which in my opinion is a 

 most important problem — important 

 because to my mind it is a practical 

 and economic medium for the further 

 great development of our art and in- 

 dustry. I refer to the question of 

 Flower Shows. 



Of all the arts none is so universal- 

 ly wholesome and inspiring, none so 

 universally appealing as the culture of 

 flowers and plants. The human mind, 

 when in distress, when ill. when in 

 need of a helpful thought, will respond 

 more freely and gratefully to the 

 flower than to any other influence. As 

 an industry, floriculture together with 

 its necessary accessories, can surely be 

 regarded as legitimate. To make the 

 flower show act as the powerful agent 

 it is intended to be it is to be hopsd 

 that each ambitious and faithful mem- 

 ber of our craft shall avail himself of 

 the great advantage thus deriva!)le. 

 The clear duty of each individual and 

 of each of our various organizations is 

 to co-operate in and conduct these 

 shows in such a manner as to en- 

 courage a great many exhibitors hs 

 well as a large attendance. Box oflice 

 receipts should only be a secondary 

 consideration. In other words, the ed- 

 ucational benefit to be derived by the 

 ptiblic from these exhibitions should 

 be the only or chief consideration, for 

 In that way the trade as a whole would 

 benefit thereby to the fullest measure. 

 For instance, instead of only a hand- 

 ful of growers, seedsmen, retailers and 

 ornamental horticulturists being repre- 

 sented the majority in each of these 

 branches should have exhibits or. 



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rather, I would say that they should 

 to a greater degree rise to this occa- 

 sion and fully appreciate its tremen- 

 dous importance and benefit. It was 

 a great shock to me to find such a 

 small number of growers, nurserymen, 

 seedsmen, retailers, etc.. represented 

 at our recent show. I had hoped that 

 the craft would recognize and be eager 

 to avail itself of this great medium 

 for the general advancement of our 

 business and I warn the craft in gen- 

 eral that they should not miss a great 

 opportunity whenever it presents it- 

 self for general progress. Can't you 

 see that our great leaders and most 

 progressive men are giving much en- 

 ergy and attention to shows? I am 

 not familiar enough with the general 

 course and management of the recent 

 show to say where the fault lies. The 

 fact is clear, however, that only a 

 small portion of the craft was repre- 

 sented. Let us hope that next year 

 this will not be so, that the craft will 

 avail itself of the chance. The news- 

 paper publicity, on the whole, was any- 

 thing but comprehensive and dignified. 

 Here again is abundant evidence of 

 our loose and inconsistent economic 

 structure. The newspapers could, with 

 proper guidance, act as a medium for 

 wholesome and instructive information 

 to the public. I know it is difficult to 

 work with poor material or rather 

 with incompetent artisans, but I'eel 

 that it is not impossible to remedy 

 this fault. I also cannot believe that 

 the management needed to lack timely 

 and voluntary assistance, because I 

 cannot imagine any member of the 

 craft declining to do his might when 

 requested. The show, as a whole, was 

 fairly satisfactory. The quality of 

 stock shown was excellent but it was 

 not enough of a competitive exhibi- 

 tion. The fact that more growers were 

 not represented may he charged up to 

 The National Flower Show at Phila- 

 delphia, but. to my mind, there was 

 little or no excuse for the lack of en- 

 thusiasm shown by many of the craft 

 especially by our foremost retailers. 

 Retailers, wake up! Good wholesome 

 advertising you should do, you must 

 do. if you w^ant to stick and advance. 

 You should not let this great chance go 

 by without availing yourself of it. Right 

 hero I w-ish to make another sugges- 

 tion to the management, that a work- 

 ing condition be adopted whereby the 

 retailers could receive the full meas- 

 ure of co-operation. Each retailer oc- 

 cupying space should be able to send 

 invitations to as many people as he 

 wishes. Those not occupying space 

 can pay a certain sum. These invita- 

 tions, to cost but little to the retailer, 

 should be printed in nice style and be 

 uniform. We should not be far-sighted 

 merchants If we aim— first, to make 

 money out of the show itself. We will i 

 not only not make money but we will 1 

 have sown poor seed and while a few ' 

 master minds among us may benefit I 



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temporarily the craft and industry as 

 a whole -will be harmed and these few 

 master minds will be borne down 

 with the rest. Kverything should be 

 done in keeping with dignity and ar- 

 tistry. 



(To be cpntitturd) 



