May 20, 1916 



HOKTICULTURE 



703 



Memorial Day Profits 



May be very much increased by good judgment in selection of supplies. We 

 offer CREPE FLOWERS.such as Roses, Wisteria, Carnations, etc.; MAGNOLIA 

 LEAVES, green and brown, in cartons and bulk — no torn or mouldy leaves; 

 famous HIGRADE METAL WREATHS, home-made, fresh from the factory to 

 you — no shop-worn stock sent out; CEMETERY VASES of iron or tin and 

 enamelled tin ; CAPE FLOWERS, best in the world. 

 I'u.^h your order along and have the goods to show. 



U 



HERE COMES THE BRIDE 



>> 



FOR THE JUNE WEDDING we have Lace Bridal Holders, Wedding Cords, 

 Wedding Posts, Wedding Gates, Kneeling Stools, Gauze Chiffons for Shower 

 Bouquets ; Bridal Scarfs, Resting Baskets, Shepherd's Crooks, Directoire Staffs. 



FOR GRADUATIONS 



Hi-Art Decorative Commencement Baskets and all other accessories. Stock up 

 now and have the goods to show customers. Send for prices and you will be 

 astonished to see how much you can do with a little money when you go 

 straight to headquarters— THE FLORISTS' SUPPLY HOUSE OF AMERICA. 



H. BAYERSDORFER & CO 



1129 Arch Street, PHILADELPHIA, PA. 



few retailers did not then and would 

 not now obtain stocks direct from tjie 

 grower, thereby automatically and un- 

 necessarily robbing the commission 

 men of what in my opinion are his 

 just commissions. See how incon- 

 sistent that is. Under the existing and 

 at times more or less chaotic condi- 

 tions of the business which impose^i a 

 hardship on the commission men to do 

 business on a 15 per cent, basis, to do 

 business in such a way as to bring out 

 the best efforts, is no sinecure, and 1 

 feel positive that a large proportion of 

 the commission men, if the truth be 

 known, could testify that it is not pos- 

 sible to earn an income above an 

 amount necessary for a respectable liv- 

 ing on a 15 per cent, basis, hardly 

 earning enough that could be consid- 

 ered commensurate with the responsi- 

 bilities and risks taken and untiring 

 energy put forth in the distributing of 

 the stocks in order to obtain the high- 

 est possible market prices. 1 insist 

 that if the commission men wotild not 

 use every aggressive method, generally 

 accepted as wise liy progressive mer- 

 chants, they could reduce tlu-ir selling 

 expenses by selling in bulk often at 

 great sacrifice (selling in bulk when 



market is glutted, acts as a great ad- 

 vertising mediumi but this method 

 would not always lie in line with best 

 endeavor and while the wholesalers 

 may save on the item of selling ex- 

 penses the consignor will positively be 

 the chief sufferer thereby while some 

 wholesalers may encourage selling to 

 outsiders. 1 firmly believe that the 

 far-sighted ones — those who are tried 

 and experienced merchants — do not en- 

 courage and engage in selling to other 

 than retailers. There should be a 

 gi'eater degree of mutual understand- 

 ing and confidence among the various 

 groups in our business. 



So in closing. 1 say I thoroughly be- 

 lieve that the three groups — the 

 grower, the wholesaler, and the re- 

 tailer, could by co-operating materially 

 enhance the whole industry. Each is 

 necessary to the other: each has his 

 special function and is a vital unit in 

 our whole economic structure. Vol- 

 umes more could be written on the 

 subject but 1 feel that I have covered 

 a good deal of the ground, while not 

 very thoroughly, still to the extent that 

 my thoughts may inspire our leaders 

 to make an honest effort towards fur- 

 ther wholesome progress and in my 



opinion this can only be accomplished 

 by approaching and treating each 

 question from the principle of merit. 



HAIL STORM IN ST. LOUIS. 



There was considerable loss of glass 

 sustained by the South End florists 

 when a sudden hail storm broke out 

 at 5.30 P. M. May 13 and made an al- 

 most complete job of it, it being esti- 

 mated that the loss will average 60 

 per cent. Among those who lost 

 heavily were F. J. Fillmore, \Vm. 

 Schray & Sons, John M. Walther, 

 P. W Hruei'.ig. W. H. Kruse, Chas. 

 .luengel, .John Held and Meurer Bros. 

 Others not quite so heavy were G. B. 

 Windier. A. .Meyer. Jr.. Fred W. Pape, 

 C. Bergestermann. .M. Herzog. Chas. 

 Beyer, H. J. Weber & Sons, John G. 

 Knoll and Fred Loewenan. F. Fill- 

 more. Eniil Schray and John Walther. 

 who sustained the greatest loss, say 

 there was no time for sheltering any 

 of the houses, as the storm broke so 

 suddenly, and aside from the loss of 

 glass, considerable damage was done 

 to bedding stock, which was cut to 

 pieces. About 50 per cent, of the glass 

 lost was insured by the Hail Associa- 

 tion. 



A Florist's 

 Necessity 



Fits securely on any standard pot and by the use of a little chif- 

 fon or ribbon gives you a Basket effect at a very small additional 

 expense, increasing the price of your plants 100 per cent. 



HART'S HANDY HANDLE 



1 12 Inches high, $2.00 per doz. 



2 15 •• " 3.60 " •• 



3 18 •• '• 4.00 •• " 



4 24 Inches high, fB.OO per doi. 

 6 30 " •• 8.80 " " 



6 30 " " 9.00 " •• 



At Your Dealer's or Direct. 



GEO.B. HART, Manufacturer, 24 to 30 Stone Street, Rochester, N Y. 



