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H O U T 1 C U L T U R E J"no 3. isic 



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On Turning Horse Sense Into 



Heating Dollars 



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TT^ )RSE sense is 

 -*--■- one thing'. 



Horse play, another. 



Playing horse with 

 one's self, still 

 another. 



To state that a man plays 

 horse with himself seems 

 ridiculous, doesn't it? 



But what about the man 

 who knows that his heat- 

 ing must be overhauled, 

 and puts it off week after 

 week, until the very last 

 thing before frost, and then 

 raises ''merry hail" because 

 we can't do it day before 

 yesterday? 



Doesn't that come pretty 

 close to playing horse with 

 himself? 



One thing certain, if anyone 

 can do a hurry-up-heating- 

 haul-over, we can. But these 

 hurry -up- on -the- dead -run 

 jobs are bad business. Bad, 

 because they cost so much. 



P)ad, because they 

 turn things all up 

 side down in the 

 houses at just the 

 time when they 

 should all be right 

 side up. 



Of course when we men- 

 tioned this brand of playing 

 horse we didn't have you in 

 mind — it was the other 

 fellow. 



We know you are the horse 

 sense kind, who will have 

 us get after youi heating 

 problems the very first 

 thing possible. 



All we really wanted to 

 speak to you about was that 

 men — (especially good heat- 

 ing men) — are mighty 

 scarce, and from the looks 

 of things they wall be 

 scarcer. So if you want 

 your work done early as 

 usual, you had better get at 

 it unusually early. 



Hitchin^s ^ CL^ 



2 



NEW YORK 



1170 Broadway 



BOSTON 



49 Federal Street 



General Offices and Factory : Elizabeth, N. J. 



PHILADELPHIA 



40 S. 15th Street 



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