IC 



II ItT I (• V I.T U H K 



Junuiiry 2, 11)15 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Tvlrirrnpblc ordern forwardcil to nny 

 piirt of llic I'nlliHl SliilfS, Cuiiailii. iind 

 nil |)rlnol|ial cUles of Kiiriipi'. Urdom 

 IraiisfiTri'd or liitniMiil !•> ihc trailo In 

 our ttpU'CtUin fur dcllvcrv on straiiiBhlpti 

 or elHOwliiTo rccflve H|MH>lal atteutlon. 

 Cfst of Cahitng Ffrrifn Oflivfriti 

 Mttit h, fr,f,,i.i 

 Itrfrrcnrr or rn>li iiiunt iirrnnipany all 

 • irilprt from tinknmvn rorrf.pondrnt». 



Ciii.ir .\iiiir.»«. \i.i;\((>\m;i.i.. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of (he country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, New York 



Telepboae IKnZ-lBU Colombit 



ICiitaldlnheO i*i* 

 FLOR18T 



M. £. Cor. 44 St. & Mtdison ATeave, N.T. City 



(Member Klorists' Telegraph Delivery Asso.) 

 flowers shipped on all Steamers. Special CorrespOD- 

 dence in all the large cities of Europe and the BntisV 

 Colonies. Telegraph and Cable address, Dardsflor 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newport, R. I. 



We 4>iiaritnti-i- SatiHfmctlon 



AMEIVI^EF* F-. T. 13. A.. 



NEW YORK 



609-611 Madison Ave. 



Choicest cut flowers and 

 deslKDS for all occ«- 

 Kioug. Steamer and tlic«- 

 tre flowers a speclalt}. 



MiBbir norists Tel. Diiivenr. Wire He Toir Onlen 



YOUNG & NUGENT 



42 West 28 St. NEW YORK 



•'FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptlr ia 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawimda, Lancaster and 

 , other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members florisU" Telegraph Delivery Association 



RANDALL'S FLOWER SHOP 



HARRT I. RANDAiX,, Proprietor. 

 Phone: Park M 

 IS PLEASANT ST.. WORCESTER. MASS. 

 ilemitr FUritit Tileerafk Dtlivtrr At 



Of Interest to Retail 

 Florists 



THE RETAILERS' BUSINESS 

 CALENDAR. 



.laii. '1. Silt, 'ihc oil! yi'iir Is (IcikI. 

 .AiiolliiT inllcsloiip 1)118 been set upon 

 111'- Koad of Time niul tho rac<' of 

 Mower nionjiants contitiiicB to iiiiilti- 

 ply. .Many a proprietor today was a 

 cU-rli a year apo. Lot this he as wliijis 

 to your speeding feet, young (lower 

 saleMiiaii. Who knows what stranRe 

 and slartllnn heritaKO lies In tomor- 

 row? ICaeh dawn Is arched with rain- 

 bows. Only a fool despairs In this In- 

 splrPd ape. Today is but a threshold 

 — no man can dream what lies beyond. 

 The Land of Promise is ahead. The 

 clerl< of today is very lil<ely to be the 

 merchant of a year from now. The 

 man wlio looks down upon himself be- 

 cause he is a elerk. does not pive much 

 promise for tho future. He should re- 

 sard himself as an apprentice in life, 

 as a learner of the trade of business; 

 as one who is fitting himself to be 

 a merchant — proprietor in a future 

 day. This is the liour of the best man. 

 There are no barriers, no predestined 

 positions, no castes of breed — only of 

 deed. 



Jan. 3, Sun. Gel busy, at least once 

 a week, and dust off your conscience. 

 Do sometliing, or perhaps one might 

 well say. don't do anything, so as to 

 make Sunday, the day of rest, differ- 

 ent from the rest. Now that the rush 

 season is over, every florist has the 

 chance to get home early and get ac- 

 quainted with his family. A few 

 flower.'^ or an odd plant brought home 

 occasionally goes a long way to cement 

 the tender feelings. All that we send 

 into the lives of others comes back 

 into our own. 



.Ian. 4, Mon. A vital necessity is 

 successful retail advertising; some- 

 where in it, drive home and clinch a 

 point which will bring to you dollars 

 and cents. Somewhere state a truth 

 that will convince the reader that 

 what you are talking about is better, 

 cheaper, or more desirable than he 

 will be able to find elsewhere. If you 

 are advertising an article which pos- 

 sesses neither the feature of quality 

 or price, you had better fill your space 

 with a report of the weather. 



Jan. 5, Tues We cannot know too 

 much about our goods. Know them 

 intimately. Know their character; 

 their reputation. One might just as 

 well send a soldier into the battle with 

 a gun he does not know how to use 

 as to rely for commercial success upon 

 ignorance or indifference of the facts 

 about one's flowers, plants, baskets, 

 decorations, etc. Too many times are 

 the questions of customers answered 

 indifferently and carelessly in regard 

 to the care of some plant or bouquet. 

 Patrons will appreciate it if you can 

 show them how to prolong the beauty 

 and freshness of their purchased flow- 

 ers and it is surprising how little the 

 layman knows about the small things 

 that aid in preserving the life of flow- 

 ers a little while longer. 



Jan. 6. Wed. If we are to accom- 

 plish anything of moment in the 

 world, we must strike out boldly on 

 new lines of our own. One cannot ex- 

 pect to make any but ordinary head- 

 way doing what others are doing. Com- 

 petition under such conditions is too 



JOHN BREITMEYER'S 

 =— SONS— 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Blooms 



H' r r M V r r ti 1 1 M 1 <- 1 1 1 k h 1 1 1 1 i 1 1 ii t k •« i t i I g i m • ■ I 



■e'rtlonii iif Dlilii. InillMnH and CnnBtla 



MfmhrrH I'lorlxtn' 7>lr|[r«ph Driltery 



.\f>iii»rliitl<>n. 



THE ROSERY 



23 STEUBEN ST. 

 A.L.B,4VIMY, IM. V. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



^%A WASHINGTON, 

 k:^^^> GUDE'S 



GUD£ UHOS CO 



Member Flitrista 

 Telegraph 

 Delivery 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Will take good care of yonr order* 



Mtmbtrs cf F, T, V. AsuKia/tQit, 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Memlier of tlm I'loristH' Trh-jcrBpIi Delivery 



All Orders Given Prompt and Careful Attention 



^"^ Park Floral Co. 



J. A. VALENTINE, Pres. 

 Ilpnl>«r Florists' T^lecrspb DellTery. 



DENVER, 



COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



itocbester Phone 506. Long Dist. Bell Phone 2180 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS" 



The largPNt cut (lower »>tore in Aiiierlra, 

 OrderH for the TWIN CITIKS und for nil 

 Northu'PHtern poinlH fi:Iven prompt al- 

 ien t ion. 



HOLM & OLSON, Incorpo«t«» 

 «T. PAUL, MINN. 



