January 2, 1915 



HOETICULTUR 



E 



17 



CHICAGO wiLLu^^^^^^^^ SMYTH 



Member Florists' Telegraph 

 Delivery Association 



Michigan Ave. at 31st Street 



Prompt Auto Delivery 

 Service 



THOS. F. GALVIN 



IIMC2. 



561 Fifth Ave. 

 Vanderbilt Hotel 



NEW YORK 



DAQTAII 126 Tremont Street 

 DUO I UR 799 Boylston Street 



Deliveries to Steamers and all Eastern Points 



WASHINGTON 



915 F ST. N. W. 



F. H. KRAMER 



Auto delivery of Designs and Flowers to 

 any address in Washington. 



Stock and Work First Class 



New York. Washington, D. C. 



J. H. SMALL & SONS 



FLORISTS 



NEW YORK, WASHINGTON, D. C. 

 1153 Broadway, Cor. 15th & H. Sts. 

 AND WALDORF-ASTORIA. 



4I-BANY, N. Y. 



Flowers or Design Work 



DBIIVERED IN ALBANY AND VICINITY 

 ON TELEGRAPHIC ORDER 



11 NORTH PEARL STREET, ALBANY, N.Y. 

 ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mtmhtr Florists Telegraph [Delivery Association 

 NOTICE INITIALS. We have one store only 



The Far-Famed Flowers of 



TORONTO 



Delivered on mall or teleffr»pb o>rder f«r 

 any occasion, In any part of the Domlalen. 



JOHN H. DUNLOP 



M Yonge St., - TOBOMTO, OHT. 



F. R. PIERSON CO. 



FLORISTS AND 

 PLANTSMEN 



TARAYTOWN ON HUDSON, • N. Y. 

 ROBERT J. DYSART 



PUBLIC ACCOUNTANT AND ADDITOB 



Simple methods of correct accountini? 



espeoially adapted for florists' use. 



:3<>(>KS BALANCED AND ADJUSTED 



Merchaiits Bank Buildins: 



♦0 STATE ST. BOSTON 



Teleph»B« MbIb H 



keen to admit of great advancement. 

 Break in on old methods with a new 

 plan, or do something better than it 

 has ever been done before. New ideas 

 help make big successes. It is the 

 man who can anticipate new wants or 

 create some new demand that wins 

 fortune. The man with ideas and the 

 nerve and energy to work them out 

 will always tind a tield, no matter how 

 crowded the market. If you have an 

 idea, don't be afraid to try it out. 

 You'll never know what it is worth 

 until you try. Ideas are rare inspira- 

 tions. Sieize hold of them and act. 



.Jan. 7. Thur. By this time the re- 

 sults of the Christmas season are def- 

 initely tixed. Was there a substantial 

 increase in your bank account? Do 

 you think that more and better adver- 

 tising would have helped much? At 

 any rate, don't forget the wholesalers 

 and plant growers. Pay bills prompt- 

 ly and start the new year with decks 

 cleared for action. 



Jan. 8, Fri. Merchants spend mil- 

 lions of dollars in advertising for new 

 customers and then spend millions 

 more to hire clerks who may drive 

 these customers away as fast as they 

 come. We should remember that cus- 

 tomers comes to us voluntarily to be 

 served, and that we cannot compel him 

 to come or to buy if he does not wish 

 to. It takes very little to persuade 

 some people to change stores because 

 the clerks have never made friends 

 of them. Why is it that some custom- 

 ers will wait half an hour to be served 

 by a favorite salesman, if not because 

 the salesman has understood his cus- 

 tomers and made friends of them by 

 being both courteous and obliging. 



.Ian. 9, Sat. You will get your copy 

 of HoRTici'LTi-HE as usual. The trade 

 paper is the paper that the retailer 

 reads as the devotee reads his Bible. 

 To the retailer it is the only means 

 he has of getting an unbiased view of 

 what is going on in his field. He looks 

 to his trade paper to learn the facts 

 and secure the real reliable informa- 

 tion with reference to lines of mer- 

 chandise, market conditions and all 

 other divisions of his business, and he 

 will find the advertising pages as val- 

 uable in this respect as the reading 



columns. 



NEW FLOWER STORES. 



Galena, III. — .1. \'. VVickler, Sampson 

 lildg. 



St. Louis, Mo.- -Margaret Eggeling, 

 Hcvlin avenue. 



St. Paul, Minn. — Colberg & Collins. 

 St. Paul .\rcade BIdg. 



Burlington, la. — Mrs. Jos. Bock. 317 

 -North Third street. 



Chicago — Word went the rounds of 

 the Chicago market on Monday, that 

 George Wienhoeber would no longer 

 manage the down-town store of the 

 li'leiscliman Floral Co. on Jackson 

 Blvd. The break came as the result 

 of a little friction over the Christmas 

 trade ai\d Mr. Wienhoeber will go into 

 business for himself. It is stated that 

 he bought out Lublincr & Trintz and 

 will take possession on Jan'y 1st. 



"The Telegraph Florist" 



Member of Florists' Telegraph Drlivery 



37-43 Bromfield St., Boston, Mass. 



ORDERS FOR 



NEW YORK 



WIRE OR PHONE TO 



MAX SCHLING 



22 West 59tb Street, adjoining Plaza Hoti 



Best Florists in the States as References 



EUROPEAN ORDERS EXECUTED 



HemberB of tbe Florists Telcrrspk 



Members Florirts 



Telegraph 



Deliver; 



REDTER'S 



STORES IN 



New London and Norwich, Conn, 

 and Westerly, R. I. 



Wo cover the territory between 



New Haven and Providence 



Transfer your orders for flower or 

 plant deliveries to 



7IWN The Rorisl 



£iillll 4ParkSt.,Bost0D 



HESS & SWOBODA 



FLOR.ISTS 



Telephones ISei and L lUt 



t415 Farnum St., 

 OIVIAK-IA. IMEB. 



THE J. M. GASSER COMPANY, 



CLHELAII 



Euclid Avenu* 



S.A.ANDERSON 



440 Main St., Buffalo, N. Y. 



ANDEKSON service means fresh, stnrdj 

 stock, and prompt deliveries In BUFFALO, 

 LOCKVORT, NIAUABA FALLS and 

 WESTERN NEW YOKK. 



Members of Florists' Telecntph DaUrarr. 



