Ml> 



11 () HTlCULTUin-: 



Junuary 16. 1915 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



l>l»«rnpblc ordrrt forw«rdril to naj 

 purl ../ tlio I'liltcd SlalM, C«ninli\, imil 

 all prlorlpnl clllc« of Kurope. Orileri 

 tran»fiTri'<l or IniruHl.cl l.y the trn.lr to 

 our nfliTtloii for <li-llvory on ■Ipamililpi 

 or rlupwlifre ri-colvc spn-lnl attpntlon. 



C"»I/ !■/ rj.*.l«jr Ffrtlpl Dt'.h trill 

 Mill /■I fr,f,iid 



Hrfrrrnrp or rMli mu»t •ocompanjr all 



orclpr> from unknown corrr»pon<lr«it». 



Citt.lp A.ldrp... AI.KXroNNKIA. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver ordcri irom any part ol the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 

 2139-2141 Broadway, New York 

 THepbooe IBBIIBM Col«mb»i 



Entaklliihed It74 



13 A.ier>s 



FLOBI8T 

 N. E. Cor. 44 St. & Madiuii ATennc, N. T. City 



(Member ^^o^ist^' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspoo- 

 dence in all the large cities of Europe and the Brititb 

 Colonies. Telegraph and Cable address, DardsSoi 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newpoi^, R. I. 



We Gosrsntee 8atlat»ctUn 



Miatir Florists Tel. Dilnirr. 



NEW YORK 



609-611 Madison Ave. 



Choicest cat flowera and 

 dealgna for all occa- 

 slona. Steamer aad tb««- 

 trc flowera a ipadaltT. 



Win Hi Tur Mm 



YOUNG & NUGENT 



42 West 28 St, NEW YORK 



"FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falla, Ea»t Aurora, 

 Lockport, Tonawanda, Lancaater and 

 other Weatern New 

 " York citiea and 

 to^vns. 



304 Main Street 

 BUFFALO, N. Y. 



Members FlorisU' Telegr aph Delivery AwocUtion 



RANDALL'S FLOWER SHOP 



■ABBT I. BAMDAIXh ProyrletoT. 



Phone: Park 94 



IS PLEAflANT ST., WORCESTER, MASS. 



tf,m'<rr KtrUis Ttlrc^afk Dtlivri Attoeialifn 



Of Interest to Retail 

 Florists 



WINDOW PUBLICITY. 



Wliiilow (|i'<»riitliiK iH mil- form ol 

 ailv.rllKliiK. Tho wclltleoorated wlci 

 dow BOOS a loMK way towards Hi-ciir 

 iriK favorable ptibllt attention, ami 

 while those who make up the Inter ' 

 esled crowd may not all ko rlfiht In 

 ;ind purchase, yet a menial ImpreBHloii 

 is left which Is very likely to brUm 

 the admirer of that window back I" 

 that particular store later on. 



Anyone can set flowers and planl.s 

 into the wiiiilow, but it requires con- 

 siderable study to determine tlie 

 groupinps and colors that show to the 

 best advanlane. The study of color 

 harmony began In the most remot<' 

 ages, and each artist of note has added 

 his experience. Color combinations 

 are governed by set laws, and, as is 

 the case with all other natural laws, 

 it Is both foolish and disastrous to 

 ignore them. Harmony is obtained by 

 putting together such Intermediate 

 tones as will subdue the crude efl'ecls 

 caused by opposite colors. When two 

 colors do not blend perfectly, a mass 

 of white between them will help to 

 that end. lilack placed betw^een two 

 bright colors gives a pretty combina- 

 tion. Black and white subdue the 

 brightness of very light colors. Gray 

 may be safely used in almost any com- 

 bination of colors, and will harmonize 

 beautifully with bright masses of blue 

 or crimson. It is a color that will 

 soften the power of almost any color. 



The following combinations of colors 

 and tints will be found harmonious 

 and pleasing: 



1. Pink, sky blue and light green. 

 1!. Light blue, dark orange and gol- 

 den brown. 



3. Light red or pink, dark green 

 and pale sky blue. 



4. Light yellow, dark purple and 

 light yellowish green. 



5. Clear purple, dark red and light 

 lavender. 



6. Navy blue, dark red and pale 

 yellow. 



These combinations will make very 

 effective groupings with the aid of 

 ribbons, colored baskets, and cloth 

 backgrounds: 



Violet, IndlEo. blue, green, yellow, 

 orjinjjc. rod. \'iolot at the top. red .Tt the 

 liotloin. Count from the red up .ind every 

 third and fifth color is an barmonlouf! 

 .-.dor. 



This, in a nutshell, gives the funda- 

 mental principles of the study of the 

 hamionious blending of colors. Time 

 and experience will enable one to con 

 vince himself that this is the one 

 great feature in window or interior 

 decorating. It is quite true that flow 

 ers, even carelessly and promiscuously 

 grouped, will generally produce an at- 

 tractive display, but the wTiter has 

 often noted some "fierce" combinations 

 that were gross violations of color 

 harmony. If the professional florist 

 will not pay any attention to the ef- 

 fective groupings of colors so as to 

 bring out the Heaven-given warmth 

 and delicacy of Nature's gems, how- 

 can he expect to educate the general 

 public to the appreciation of his scr\- 

 ices? S. L. F. 



JOHN BREITMEYER'S 

 — =SONS=^ 



Cor. Broadway and Gratiot Avea. 

 DETROIT. MICH. 



Artistic Designs . a . 

 Higli Grade Cut Blooms 



\% r rovrr »ll MlrlilsAn point* and good 

 •r«Hlont of Ohio. IndlAAA uid Cmmmdt^ 

 Mmnb^rs Florl«t»' Telff rmph l>f(ll¥«ry 



ABIOrlAtluB. 



THE ROSERY 



23 STEUBEN ST. 

 AI-BANY, IM. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Klorm*' Telegraph Delivery 



i- 



WASHINGTON, 

 D. C. 



GUDE'S 



Member Florista 

 TeleRraph 

 DeUvery. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Will take good care of year orden 



Memtert c/ F. T. D. Aisociatiqn. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the Florliits' Telerraph Delivery 



All Orders Given Prompt and Careful AttentiH 



^■<' Parl( Floral Co. 



J. A. VALENTINE, Pre«. 

 Meaiber Floiiata' Telscrmpb Dallvary. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 506. Long Dist. Bell Phone A/8g 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS" 



The lareeKt rut fl^iwer store in America, 

 Orders for the TU'IN TITIKS and for all 



Northwestern pnintn t:iven prompt at- 

 tention. 



HOLM & OLSON, incorpof.u«i 



%1. PAUL. MINN. 



