\AX 



HOHTICULTUKE 



Tnnnary 30, 1816 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Ui.-t," 1.(1 to any 



pnrt of ::j:m1!i. and 



nil prlij , t' Orders 



(raiitifiTrt <1 .r inrtu't.d iv th.' tnule to 

 our KrliTtltm for dollvi-ry on Htriunabtps 

 or i'lMcwIicn* ntM-lve apeclnl attention. 



C^st n/ CahitHg /Vr/i/w Dtliviritt 



Must he frefaid 



IVrrprrnrr or ritwli miumC orconipanjr m\\ 



ordrm from unknown rorrcMpondratii. 



<«(.lr Addrrp.ti. ALKXCON N KLl^. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



l>piiver orders (roin any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Writ** or Teletfrapb 

 2139-2141 Broadway, New York 



Tplepboae 16C2-16AS Colambai 



locakllnhed 1II74 



FLORIST 

 N. L Cor. 44 St. & Mcditon AreDne, N. Y. City 



(Member Flori&ts" Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspoo 

 dcDce in all the large cities of Europe and the Bfiti<t> 

 CoIooicK. Telegraph and Cable mldress. Dardsfloi 



A. T. BUNYARD 



NEW YORK 



'Jia Madison Avenue at 48th Street. 



Also Newport, R. I. 



\%> (tuaruntee Satlafactlaa 



IWI B E F9 P-. 



NEW YORK 



609-611 Madison Ave. 



riiolr^at cut flowera and 

 (leslKna (or all occa- 

 stong. Steamer aa4 ttaa- 

 tre flowera a a| 



Mniker Florists Tel. Dtlneni. Wire Me Toor Orders 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly in 

 Buffalo, Niagara FalU, Eatt Aurora, 

 Lockport, Tonawanda, Lancaster and 

 , other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members l^oriaU' Telegraph Delivery Association 



RANDALL'S FLOWER SHOP 



HAKRT I. RAMDAI.L, Proprteaor. 



Pbone: Park 04 

 IS PLEASANT ST.. WORCESTER, MASS 



Member Flryr-iris Tflecrafi^ Delivery Astociai-pn 



Of Interest to Retail 

 Florists 



THE RETAILERS' BUSINESS CAL- 

 ENDAR. 



Jan. ;t(i. Silt. Clieck up lU'oountM 

 for (Ills flrst month of the new year 

 and know Just where your business 

 stands. The talent for making money 

 Ik Just as much a talent as Is the tal- 

 ent that turns every sentence to rhymi- 

 and every sound to music and close 

 systematic accounting Is one of its 

 first I'rinclples. 



J;m. 31. Sun. Hustle with those or- 

 ders and Ket home. Take along some 

 of your stock in trade — a few smiles, a 

 little courtesy, a display of ai)precia- 

 tion- and a few flowers. The basis <if 

 a personality that attracts is a spirit 

 that wins other men because it has a 

 dfsiie to add to their comfort and 

 happiness. 



Feb. 1. Men. No captain can guide 

 Ills ship from the shore. So it Is with 

 the merchant, who must be "ripht on 

 deck" every day of the week, if he 

 would conduct his business properly. 

 When a business is said to run itself, 

 it is generally the result of the force 

 of gravitation. Gravity is always down- 

 wards. Advertise a specialty for tlie 

 week. The general public knows so 

 little about commercial varieties that 

 if one particular variety of rose or 

 carnation be advertised it will often 

 attract attention as a novelty, even if 

 it be old to the trade. 



Feb. 2. Tues. When one expects 

 little he is seldom disappointed. En- 

 thusiasm is the fuel of success--so 

 supply plenty of fuel for your business. 

 If these are dull times, all the more 

 incentive for making one's establish- 

 ment look like prosperity. If the de- 

 mand is dull, remember also that the 

 novelty of the supply often creates a 

 new demand. 



Feb. 3. Wed. Growers and whole- 

 salers all over the country are finding 

 cause for the formation of credit asso- 

 ciations. It is time to get some more 

 system into the trade. The good and 

 efficient flower merchant will certainly 

 have no reason to fear the results of a 

 local credit association. The obliging 

 man is popular, and he is also im- 

 posed upon. It works either way. 

 wholesaler or retailer. Don't be in 

 tlie same class with those people who 

 have to be run down in order to make 

 them pay up. Good intentions are poor 

 collectors, so it usually takes ener- 

 getic efforts to get the coin. 



Feb. 4. Thur. Many florists act as 

 though it was up to the public to find 

 them. They have that hunt-me-if-you- 

 want-me air that is gradually rele- 

 gating them to the business junk heap. 

 Modern florists are going after busi- 

 ness — one way is to advertise. He who 

 really wants to get ahead w-ill quit 

 criticising the bad things he sees in 

 business and spend all his time creat- 

 ing good things. Build a backbone 

 into your business. 



Feb. 5. Fri. Follow up collections. 

 The 10th is coming when the money 

 will be needed to pay bills. Just be- 

 cause a man believes in the % sign is 

 no sign he is superstitious. 



S. L. F. 



JOHN BREITMEYER'S 

 =— =SONS^= 



Cor. Broadway and Gratiot Area. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Blooms 



W« Oovrr all Mlrtitxttn ixiIiiIh And c<mi<I 



•«^loQB of Ohid. lodtaii* and Canmda. 



Urmb^rii F'lorUtN' TrIrBrMpli I>r41v*r7 



AniiorlAtlon. 



THE ROSERY 



23 STEUBEN ST. 

 A.L.BA.IMV, IM. Y. 



FLOWER DELIVERIES FOR ALBANY 



AND vicrNmr 



Members Fi>>ri\n' Telegraph Delivery 



#%;i WASHINGTON, 



^ - -^ D. C. 



GLIDE'S 





GtTD£ BKOS CO 



Member Florista 

 Telegraph 

 Delivery. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Will take good care of your orders 



Members of F, T. D, AtsocieUiQm. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



>!enibcr of tlif l-lorlHtn' TelrKrapli DpIWery 



All Orders Given Prompt and Careful Attentioi 



^"^ Park Floral Go. 



J. A. VALENTINE, Pret. 

 Meaiber FlarUts' Tei«(rmph DellTarr. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 306. Long Dist. Bell Phone 3i8<) 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS" 



The larEf-t cut llinver store in America 

 OrdPFH for the TWIN CITIKS and for all 

 WorthweHtern points given prompt at- 



sention. 



HOLM & OLSON, Ircorpo«U«l 

 «T. PAUL, MINN. 



