184 



II () K T 1 C U LT II H K 



Kohniarv C. I'Jlf 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegrrniblc ortltTH forwnrtled to any 



pnrl I'f tilt* I'liltcil Slnla-a. Cniindn, nnd 



nil prlnclpnl cities of Kurope. Orders 



IrauHfi-rrrd or Intrualrd bj ttic trndi" to 



our iirlprtloD for dellrerjr on atonmsblpa 



or rlamlipre receive special ntlenclon. 



C*\s( of Ca^.inx Ffrftfn DfUvfriti 



ytuit f-f prffAtd 



K4>frrf*nrp or riinli nitist krconipany Kit 



orilrri* froii) iinknnun rorrt'Mpon^lnitn. 



Cul.lr A.l.lrr... A IKXCON NHl.I,. 



G. E. M. STUMPP 



761 Fitth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from aoy part of the country to 

 New York City 



Or OUT-GOING STEAMERS 



Writ** or Telegraph 



2139-2141 Broadway, - New York 



Telepbooe 16B2-lfiS8 Colaisbas 



Kt'taliliiitied ia<4 

 FLORI8T 



M. L Cor. 44 St. & Madiion Avenae, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspoo 

 dence in all the large cities of Europe and the Bntitl 

 Colonies. Telegraph and Cable address, Dardsfl<t* 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newpoi^, R. I. 



We Guarantee Satisfaction 



IVIEIVIBER R-. T. 13. *^. 



NEW YORK 



609-611 Madison Ave. 



rholcest cut flowers and 

 (leslBue for all <><-.» 

 slons. Steamer and tties 

 tre flowers a apadsJtj 



MMttr Florists Tel. Delneir. Wire Me Tour Onlers 



YOUNG & NUGENT 



42 West 28 St.. NEW YORK 



"FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly in 

 Buffalo. Niagara Falls. East Aurora, 

 Lockport. Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members florists' Telegraph Delivery Associatioo 



RANDALL'S FLOWER SHOP 



HABAT I. RAMDAIX, Pro»r<e*«*. 



Phone: Park M 



S IPIXASAKT ST., WORCESTER. MASS. 



Himtitr- Ptmriitt Trlreraf>^ Dtlnrr^ A—rttlion 



Of Interest to Retail 

 Florists 



THE ROAD TO SUCCESS 



Quiility. HtTvU-t' and f(.'oii()iiiy k" 

 hiiiul ill hund in the ki'IIIiik of lloweis 

 and In I'vcry other biisiiii'KK thai is 

 ct>nd lifted properly. Too niuny youn;; 

 men think of each day's Hales as the 

 end to be Rained. "The increase in 

 sale.s from day to day In the earlv 

 slmnKles of a business house Is of less 

 vital importance than the return ol 

 pleased and prolUable patrons. Satis 

 lied customers who will lliink of you 

 and you only when they desire Mowers 

 are far more valuable to your business 

 than tlie passersby who come and go, 

 never to be seen again. 



Uiiild your business house upon the 

 solid foundation of confidence, cement- 

 ed with satisfaction, and you will sure- 

 ly possess the pleased patrons that 

 are the ornament of any business 

 house. 



When I opened my first store on a 

 capital ot $300.00, no doubt 1 plodded 

 along like the great majority of medi- 

 ocre business men, and it was only 

 through the chance remark of a friend- 

 ly customer that 1 saw the light. This 

 man came into my store and said: 

 "Mr. Penn. what are you going to soak 

 me for a dozen of carnations?" Do 

 you see the point? 1 realized then and 

 there, that that man. and the general 

 public as well did not know that my 

 prices and the quality of my stock 

 were right. It was up to me to educate 

 I the public. 1 realized that the news- 

 paper was the medium through which 

 my message might be delivered to 

 everybody. I also realized that it 

 must be told constantly and convinc- 

 ingly so that in the end the great 

 majority of flower buyers would un- 

 consciously think of me when they 

 thought of flowers. 



To my mind advertising is an essen- 

 tial feature of the flower business. 

 Flowers must be sold quickly, or into 

 the waste box they must go. When 

 men in other lines of business consid- 

 er themselves fortunate if they can 

 secure five or six turnovers during the 

 year, in the flower business a turnover 

 is necessary almost every day. espe- 

 cially if you are to give your custom- 

 ers the best of quality and service. So 

 if you would have quick sales and a 

 laree volume of business — ADVRfl- 

 TISE. Some florists advertise through 

 the mails, picking out a selected list: 

 others use the newspapers, cars, bill- 

 posters, theatre programs, telephones, 

 etc. We employ all of these agencies 

 and several others too complicated to 

 relate here. 



The Telegraph Delivery System, 

 really still in its infancy, has been one 

 of my hobbies, and the young florist 

 who does not take advantage of this 

 channel of getting business is asleep. 

 My cards in the trade papers, small 

 as they are. have repaid me many 

 times over. It is my purpose to make 

 the trade think of me when they think 

 of sending telegraph orders to Boston. 



The trade must be educated to the 

 facts of your facilities as well as the 

 general public, and the methods are 

 the same in both cases. I believe in 

 our florists' trade papers and appreci- 

 ate all that they have done for us 

 through the medium of our cards. Ad- 



JOHN BREITMEYER'S 

 ^=SONS^= 



Cor. Broadway and Gratiot Avea. 

 DETROIT, MICH. 



Arfistic Designs . . . 

 High Grade Gut Blooms 



We roTrr all MlrhlgMn pnlntii nnd B(M>d 



•ectloOB of Uhlo, lodl&a* and Cmi*<1». 



McimberB FlorUU' TFlograpb DaUTary 



AaaorlmtloD. 



THE ROSERY 



23 STEUBEN ST. 

 ^XL.BA.IMY, IM. V. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Fiorisiv' Telegraph Delivery 



9S ^ Albany. N.Y. 



wW*^^Ke;i f^ot """' Cheap 



^'~'^^"" ^*-; But How Good. 



Capital of the Empire State 



.Menilior K. T. I>. .\. 



^>^^l WASHINGTON, 



r^ . D. c 



GUDE'S 



Member Florists 

 Telegraph 

 Delivery 



GUDE BROS CO 



i2i.»r ST.-^w 



WASUDtCTO).; DC 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



.Momlier of tlip FlorUts' TeleKrrapti Dellrory 



All Orders Given Prompt and Careful Attentioi 



T"' Park Floral Co. 



J, A. VALENTINE. Pre». 

 MenbCT Florists' Telscrmph DcilTarr. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



iotJbester Phone 506. Long Dist. Bell Phone a/*« 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS'' 



The largt'st rut llow^r store in .\inprl<i» 

 JrilerH for the TUIN < ITIKS and for all 

 S'orthw*'Htern point- i;(\rn prompt at- 



tention. 



HOLM & OLSON, incorpo«t.a 



«T. PAUL, MINN. 



