February 6, 1915 



HORTICULTURE 



ISb- 



CHICAGO 



Send Your Orders to 



WILLIAM J. 



SMYTH 



Member Florists' Telegraph 

 Delivery Association 



Michigan Ave. at 31$t Street 



Prompt Auto Delivery 

 Service 



THOS. F. GALVIN 



IIMCS. 



561 Fifth Ave. 

 Vanderbllt Hotel 



NEW YORK 



DnQTnN ^2^ Tremont Street 

 OUO I Ull 799 Boylston Street 



Deliveries to Steamers and all Eastern Points 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Will take good care of your orden 



Mfmbi-rs of F. T. D. Asseciatign. 



WASHINGTON- 



915 F ST. N. W. 



F. H. KRAMER 



Auto delivery of Designs and Flowers to 

 any address in Washington. 



Stock and Work Kirst Class 



New York. Washington, D. C. 



J. H. SMALL & SONS 



FLORISTS 



NEW YORK, WASHINGTON, D. C. 

 1153 Broadway, Cor. 15th & H. Sts. 

 AND WALDORF-ASTORIA. 



ilBANY. N. Y. 



Flowers or Design Work 



g>i;L,IVERED IN ALBANY AND VICINITX 

 ON TELECKAPHIC OKDEB 



It NORTH PE ARL STREET. ALBAN Y. N.Y, 

 ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mitnber Florists TfUgrafih ' Dtli-.-^ry Association 

 NO TICK INITIA LS. We have one store only 



The Far-Famed Flowers of 



TORONTO 



DelivereO on mall or telefcrnpli order for 

 any onaHion, in any |>itrt of the Dominion. 



JOHN H. DUNLOP 



Yon^e St., 



TORONTO, ONT. 



Kerr 



ORDERS 



FOR 



TEXAS 



The Fiorut HOUSTON, TEXAS 



Member F. T. D. Association. 



vertising in the trade papers must be 

 done in the same way as that used in 

 the newspapers. Spasmodic publicity 

 is money wasted. The inexperienced 

 advertiser expects imtnediate results 

 and this is where he stops off. A pub- 

 licity campaign must be planned sev- 

 eral months or years ahead. In my 

 case it was planned for a lifetime. 



Every flower merchant ought to 

 treat his trade papers with considera- 

 tion. They are the greatest friends of 

 the trade and should be used accord- 

 ingly. Every live florist will read his 

 trade paper as the devotee reads his 

 bible. It is the medium between the 

 grower, wholesaler and retailer that 

 gets closer to the people who read it 

 than any other class of publication. 



Again, let me repeat in closing — 

 ADVERTISE. Keep your business 

 constantly in the people's minds, so 

 that the mention of buying flowers 

 suggests to them the mental picture of 

 your individual ads., so that your firm 

 and your ads. are welded for all time 

 with the thought of flower buying. 



Therefore— ADVERTISE. 



NEW FLOWER STORES. 



Colfax, Wash. — Roy Endsley. 



Kansas City, Mo. — Art Floral Shop. 



Hamilton. O.— Karl W. Heiser, 22 

 High SI. 



Elizabeth, N. J.— J. W. Bakely, 80 

 Broad St. 



Pittsburgh, Pa.— C. Phillips. Forbes 

 & Dallas .Aves. 



Scranton, Pa. — Baldwin, the Florist, 

 IIS Adams Ave. 



Chicago. III. — Charles W. Vvhnanek 

 1146 W. 18th .street. 



East Lansing, Mich. — Wildwood 

 Flower Slu)|]. :'.iit; (irand liiver .Ave. 



Boston, Mass. — James Tuohy, South 

 Huntington Ave. 



PITTSBURGH NOTES. 

 Fred Burki, .Marian .Morgan, T. P. 

 Langhans and Edward 11. Blind formed 

 a congenial parly of Pittsburghers at 

 th(> HulTalo meetin.g of the American 

 Carnation Society. 



.lulius W. liUdwig. president of the 

 Ludwig Floral Co., ,502 Federal street. 

 North Side, is convalescing after a se- 

 vere attack of la grippe, confining him 

 to the house during the past week. 

 Notwithstanding, however, he super- 

 vised the elaborate decorations for the 

 McKinley anniversary dinner, which 

 called into rot|uisition a large quantity 

 of flowers and plants. 



I'^bruary S will he Carnation Night 

 at the New York Florists' Club. A big 

 showing of "the divine flower" is hoped 

 for. Some of the growers who lacked 

 the necessary courage to display their 

 skill at the Ruffalo convention may de- 

 cide to take a chance on this occasion. 



"The Telegraph Florist" 



Member of Florists' Telegraph Delivery 



37-43 Bromfield St., Boston, Mass. 



ORDERS FOR 



NEW YORK 



WIRE OR PHONE TO 



MAX SCHLING 



22 West 59th Street, adjoining Plaza Hotr 



Best Florists in the States as References 



EUROPEAN ORDERS EXECUTED 



Members a< thr Florists Telecrmpk 



Members Florists' 



Telegraph 



Delivery 



REDTER'S 



STORES IN 



New London and Norwich, Conn, 

 and Westerly, R. I. 



We cover the territory between 



New Haven and Providence 



Transfer your orders for flower or 

 plant deliveries to 



7INW The Horist 



£jillll 4ParkSt.,Bo8toD 



HESS & SWOBODA 



FLORISTS 



Telpphonen ISHI and L 1S«« 



1415 Farnum St., 

 OIVIAIHiX, IMEB. 



THE J. M. GASSER COMPANY, 



^t1 





Euclid Avenu* 



NEWS NOTES. 



Toledo, O.— Mrs. V. J. June has sold 

 her interest in the White-June Com- 

 pany, florists, 72G Madison Ave. 



Detroit, Mich. — Chas. H. Maynard 

 has sold out his interest and severed 

 his connection with the Flower Grow- 

 ers' Corporation of Detroit. He has 

 not fully decided where he will locate, 

 hut will stay in the florist business. 



