ri irn c u L T D R E 



K.-bruary 13. 1915 



SEASONABLE SUGGESTIONS 



^Y Tl-I^ F-|_0 FRISTS' S l_» l=» l=» l_ Y l-H O «-» S E OF" JK tS/t E. f^ t G JK 



St. Valentine's Day Novelties Heart Boxes for Violets 

 for Washington's Birthday 



Ch 



ernes 



CATCHY NOVELTIES IN TANGO FAVORS 

 HANDLE BASKETS With Liners TUMBLER BASKETS 



CYCAS LEAVES, Best in the World MAGNOLIA LEAVES 



WHEAT SHEAVE CREPE PAPER AND MATS CREPE FLOWERS 



H. BAYERSDORFER & CO., 



Till Florists' Supply 

 House ol AniMica 



1129 ^Krci-t S*;., 



PHILADLLPHIA, PA. 



NEWS ITEMS FROM EVERYWHERE 



BOSTON. 



J. K. Thomas is no longer lonuecled 

 Willi the Carters Tested Seed Co. 



John Ljnih, formerly assistant man- 

 ager of the Co-operative Market, is 

 now assistant salesman for J. M. 

 Cohen, who sells the products of sev- 

 eral growers. 



\Vm. Finlay, at one time salesman 

 for Thos. Roland at the Co-operative 

 Market, is now salesman for several 

 other growers and has resigned his po- 

 sition with the above firm. 



The Gardeners' and Florists' Club of 

 Boston will hold its annual carnation 

 and novelty night Feb. IG. Several 

 specialists are expected to deliver short 

 talks on the different phases of carna- 

 tion culture, especially those |)ertain- 

 ing to the business end of the industry. 



Joseph Margolis, of H. M. Robinson 

 & Co., was very well pleased with the 

 Carnation Convention at Buffalo and 

 is favorably impressed with the quality 

 of the new varieties of carnations. 

 Matchless, especially, appeals to him 

 as the best carnation for the whole- 

 saler who ships long distances. 



Last Saturday held a very pleasant 

 surprise for the salesmen in the mar- 

 kets. The day started out with cloudy, 

 dull weather and poor prospects for 

 business. Up to four o'clock it looked 

 as if thousands of blooms were going 

 to be left over Sunday. Then the re- 

 tailers who had held off all day came 

 in with a rush and within an hour the 

 stalls were cleaned out. The trade an- 

 ticipates lively buying for St. Valen- 

 tine's Day. 



Henry Penn is now writing a series 

 of articles for Hokticultikk bearing 

 on the florist trade from a business 

 standpoint. Mr. Penn is well qualified 

 to give sound and wholesale advice on 

 every part of the retail stage of the 

 industry and coming from this keen 

 business man, the articles ought to be 

 of value to every young, (and old), 

 florist in the country. His article on 

 advertising in Hokticii-tikk. Feb. 6. 

 is well worth reading. 



The coming exhibition of the Amer- 

 ican Rose Society promises to be one 

 of the big events of the season. Many 

 additional special prizes are being se- 

 cured, which ought to make competi- 

 tion in the various classes lively and 

 interesting. The mid-winter show of 



ihe Massachusetts Horticultural .Si - 

 ciety last Saturday was a big success, 

 much interest being taken In the ex- 

 hibits by the general public. Primulas 

 were the big feature of the show. 



PITTSBURGH. 



The florists' shops are a riot of gay 

 colors this week in deference to St. 

 Valentine. Randolph & McClements, 

 who are notable for elegance of de- 

 sign rather than the ornate, have de- 

 parted somewhat from the old order 

 of things and their window display Is 

 outlined with a deep floral border. 

 The recess behind is partially sepa- 

 rated from the storeroom proper by 

 graceful draperies of pink tulle. In 

 the center a large dressing table, 

 similarly festooned, and a large floral 

 heart thereon shot with a gilded 

 Cupid's dart. Surrounding it were 

 dainty little Dresden boxes, while 

 piled high carelessly here and there 

 on the floor were large oblong boxes 

 in all the ribbon bedecked colors of 

 the rainbow. 



On the contrary, the window of Mrs. 

 A. E. Williams in downtown Penn 

 avenue, was suggestive of daintiness 

 only rather than gaiety. Here, too, 

 boxes were a feature of the decorative 

 scheme, but they were heart-shaped 

 in the delicate pastel shades tied with 

 broad satin ribbon caught with a sin- 

 gle large flower of contrasting shade. 



Ray J. Daschbach also had a most 

 effective window. The centerpiece was 

 formed of a large easel surmounted 

 by a gorgeous red floral heart and sur- 

 rounding were charming square- 

 shaped novelty boxes. A Japanese 

 effect was obtained by branches of 

 peach blossoms in the background. 



The A. W. Smith Company in the 

 Keenan Building expect to equal, if 

 not surpass their last year's sale of 

 violets, 150,000 strong. W. J. Smith 

 is introducing a new early-blooming 

 original strain of snapdragon in pink 

 and white. It is also very graceful, 

 and is especially adapted for baskets. 

 These flowers have been blooming 

 since Christmas at their greenhouse 

 at Canfield, Ohio. 



Owing to the water-proofing system 

 not being installed, work was some- 

 what delayed last week on the new 

 building of the Pittsburgh Cut Flower 

 Company. Even so, however, the 

 members are anticipating moving In 



nine for the l.a.^ir trade, as, on the 

 whole, the weaihur conditions have 

 been favorable for their work. 



The wholesale houses report a short- 

 age of roses and carnations, the few 

 naturally going at "slilT" prices. 

 There is a pleantiful supply of all 

 bulb stock. The small demand for 

 violets is marked this season. 



ALBANY. 



The Albany Cut Flower Exchange 

 is receiving some extra fine Hadley, 

 Double Killarney, Killarney Queen 

 roses, as well as general cut flower 

 stock which is being moved at satis- 

 factory prices. 



Frank Broarer, of Whittle Bros., 

 who has been with that concern for 

 the past twenty-five years, has been 

 appointed by Governor Whitman to 

 the position of gardener at the Gov- 

 ernor's mansion. He will take up his 

 duties about the first of March, at 

 which time John Tracey, the present 

 gardener, will retire. 



The new begonia Mrs. J. A. Peter- 

 son attracted much attention In the 

 section devoted to miscellaneous ex- 

 hibits at the Buffalo carnation exhibi- 

 tion. This variety is the result of a 

 cross between Begonias Glory of Cin- 

 cinnati and Melior. 



CHICAGO 



And Neighboring Towns 



Are Thorouchly C«ier»d bj 



SCHILLER, THE FLORIST 



(Member riorlsts Telegraph Dell very > 



FInwerKram or Mall OrderH from ioriati 

 anywhere carefully fllleil and deliver*^ 

 DDder the ftapervUInn nf 



GEORGE ASMUS, Mgr. 



2221-2223 W. Madisoo SL, CHICAGO. 



'Phone We«t 822 



S.A.ANDERSON 



440 Main St., Buffalo, N. Y. 



ANI>EK80N errvire mrAQR fnxb, atard; 

 ■tock, and prompt deMveriM In BrFFAL.O, 

 LOCKPOBT, NIAGARA FALLS »a* 

 WBSTKKN NEW YORK. 



Membrra of Florist*' TeI«KT>ph DallTCrr. 



