**^ n H T 1 C U L T U H E February 20. 1»15 



HORTICULTURE (unbiUous display. Ikmiw it distinctly offers a fair field 



zz=:=^^^=^=:^:=^^=^^=^^^=^^^— -— -— — -^^ '" ♦'"* small biivcT — limn, woman or iliilil — whose pur- 



VO*- XXI FEBRUARY 20. 1915 NO. 8 < Imse, be it ever so trifling, acceptably fills it* intent and 



II 111 isiii i> u I iKi.v m cnrric* a mcssapc jujit as sijjnifiiant as that expressed by 



HORTICULTURE PUBLISHING CO. " f-'ift ten times as costly. The florists do well Uy feat- 



147 Summer Street. Boston, Mass. lire this day and encourage its popular observance. Re- 



\VM. .1. -.TKM AKT.' K.iitor'«mr M«n«kTr. |iorls from all sidos sliow that this season's publicity 



siusi KiiTio.N KATKs: (•.iiiipni^rii lias broii','ht forth gwxl fruit and there can 



One »„,r. in ..iv«n«, *{ ^j^^J o jj'^"'«» Countri,., J2.00; To '• 110 qucstion that, if followcd Up cach year on the 



„ , . AKVKitTisi.Mi KATES: ^:i"it' liucs. St. A'alciitlne's dav may soon be classed as 



IVr intli. 30 lrnlu-» lu piiur ., nn i- i i. n ' " 



IH.coiinC. .in (onlni.l, for lonNw utile. lnr.criio«»;',„ f'ollo'wrii ' ""^ *>' "'^ 'O"'" g'Cal floral holidays. 



On.- niiHilh <l ilni,-«), .% prr cent.: tlirrr niuntlii. (la tlini-i), 10 

 per ..nl.: .K „,„„tl,» cio ihn,,). io per rent.: one year (SJ tlmu), „. , 



''plJ'r"l'„.i h.if . . ^^"^ '"'P'^ <^''»t ^''e admirable enterprise 



!■■«« and half pace Bpoce, special riil.« <.n iipplicatloD. ' 



^'"^ '^""•k's ;,,i,i courage of the New York horticul- 



""T^^s^ou^'Zlt^'rul^^^^^^^ 'P^i^s ^►^o^ tm-:.l interests, trade and professional, 



— — ^ ill putting up another gigantic Spring 



CONTENTS Page show this year will meet witli the liberal public patron- 



COVE3R ILLUSTRATION-A Group of c.vpripediums '^'^ '''I"*''' '* '*' '''"" •^"^-'^rves. The present year has 



CYPRIPKUII'.MS — M. J. Pope— Illustrated. '37 much in it to dampen onthusiasin for ventures depend- 



■"''?a^s-L[?v'o'?^ihP^v^ii;.°^/f^n'^'^^« 1T°^"^-;°«^^'- ent upon the financial support of the public. We know 

 las — L,iiy ot the \ alle.v — Calanthes — Subtropical Bed- ^' ' 



ding Stock— Propagating Violets — Propagate Helio- that our New York friends have realized all this and 



KOSEGTowVxGUNUKR'GLASS^Manuref^ ^^^ '"''^ °^'^''^'"- '^''^'^ ^'^'''"'^ *° ™''"''' '" ^'^ contingencies 80 



Mulching— That Easter Crop — Blind Wood on Beau- that a balance on the right side may be assured in 



F.^TvohlsSKY-plnrl^'^''''''''' ^' '^"^'^''" ■>« advance. The horticultural fraternitj- far and near can 



CLUBS AND SOCIETIES — Gardeners' and Florists' " do very much to assist to this end. A great deal de- 



HorHrnin,?s.? w^it.^°",^\^i>''* Clul>-Connecticut pends upon how well they Come forward to make the 



Horticultural Society — Exhibition of the American ' ' . ■ 



Rose Society — Society of American Florists — Tuxedo show what it must be to honestly command the attention 



HorlicuUural Soc'ety'^T^.^.'^.".^.^.''^!". . ^°^ ^^^^^^^^ 242 ""^ ^^^ P""^^^^- ^^^ ^^ ^°^^ '^°'"^' ^ ^^^* ^"«*^ 



New York State Federation ot Florists' Clubs — ciub the entire prafes.sion shares in the honor which follows. 



NEWS NOTES^ FROM everywhere; ^^^ . ^"^ *^^ °^''^'" '''*'^'^- ^''°"''^ '^ "^"^^^ ''''^'' f^iscomfiture 



Boston— Washington— Philadelphia— Pittsburgh, Pa. 243 then the prestige of the flower industry all over the 



<5P^i?n^^'?^A^n^^ Island City-New York. -244-245 country must suffer to a greater or less extent. 



SEED TR.\DI3 — The Canners — Seed Potatoes — The •' ° 



Boddington Business — Notes 246 . j i i. • t x j.i- x 



OF INTEREST TO RETAIL FLORISTS: ^^^^ "o^ comes abstemious I^nt, that 



The Successful Retail Store— Wenry Penn 250 Time to bugbear of the florists' existence. "Not 



Stores^.''''.' .':'.'';": ''^""'^'''^.'^^"":. ^'T." 251 P"^'^ =^'" so bad, nowadays, as it used to be," the 

 FLOWER MARKET REPORTS: retail dealers assert. Whether the people 



Boston, Buffalo, Chicago, Cincinnati, New York... 253 , i j xi j i j? -j. i_ i ii 



Philadelphia. Pittsburgh, St. Louis 255 ''^ve relaxed the austerity of its observance or whether 



San Francisco, Washington 260 the abundance and cheapness of flowers at that period 



OBITUARY— M. J. .Miranda— John B. Hanft— Lucius H. , , j i- ti ji.i i. -i i xi i. j.u 



Mann-Richard Groves— Jesse E. Northrup 262 '° recent years has so delighted the retail people that the 



MISCELLANEOUS: world looks bright to them under any circumstances, 



Propagating California Privet 237 i. xi, xi. j i.i- -x xi j i- i 



Boston Ferns Turning Brown 237 0^ w^hether the modern publicity methods winch some 



The Green Rose 237 florists have been applying to their business is responsi- 



Growlng Schizanthus and Mignonette 239 ,, , ,,. x- i- x j-x- \^ 



Pacific Coast Notes 241 "^^ ^^r this more satisfactory condition we are unable 



Personal— Visitors' Register 241 to say. But we do believe that the sale of flowers may 



New^Yort^lorists"' 'Bowling' 'ci'ub' '.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'. 260 be increased to a still greater degree by a more general 



Catalogues Received 259-260 and persistent advertising to the public during that 



Publications Received 260 • j rrvi • • xi x- ■ i i^i • • i 



Incorporated— Business Troubles 262 pcnod. This IS the time, in our humble opinion, when 



Greenhouses Building or Contemplated 262 the florist should industriously push his publicity and 



~~ not so much at Christmas and Easter, when he is already 



"Hail to thy returning festival, old iissured of all the business he can properly attend to 



St. Valentine's Bishop Valentine! Thou venerable I'.nd when sales beyond a certain limit mean high prices 



Day arch flamen of Hymen. Like unto and dissatisfaction. Tlie lenten sea.son comes at a period 



thee, assuredly, there is no other when the market is loaded dow-n with an exuberance of 



mitred father in the calendar." Here is one of the days flowers, when prices are at the lowest point and quality 



that belong to the florist. No other day in the year h at its best and this fact should be hammered into 



carries more of sentiment, none where flowers can better the public apprehension. If advertising investment is 



express the conception of its meaning. The occasion is ever advisable for the florist then Lent is preeminently 



one that calls for «mall and dainty gifts rather than that time. 



