SI J 



H OUT I CULTURE 



March C. 1916 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Trlfcmpblc ordrri forn-irdrd to inj 

 pan »f tbr Cnltrd Statrt, Cinida, and 

 all principal citira of Kurope. Ordtra 

 Iraoafrrrrd or Inlraitrd hy tbr tradr to 

 our arlrcllon for drIlTrrj on atramablpa 

 or elarwbrre rrcrlre apeclal attention. 



C«/ t/ Ca^.tnt Ft^rticn Dtiiririfl 



Sttirt .*/ frrfitU 



Il4.frrnnrf> or ranh moat aceompaay All 



oriirr* frtim tinknrtirn cormipondemta. 



< ..l.lr A.lclr<-.«. Al.KNCONNKI.l,. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Assq. 

 DAVID CLARKE'S SONS 



Deliver orders (roni any part o( the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, New York 



Telepbooe IGSX-lfiU CoUmbai 



Kutabllnhed 1174 



13 A.iei3S 



FLORIST 

 N. L Cor. 44 St. & MadiMO AreBvc, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 riowen shipped on all Steamers. S[>ecial Correspon- 

 4ance in all the large cities o( Europe aad the Bntiftfa 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newport, R. I. 



W* Gaanotee BatUf»ctl»B 



NEW YORK 



609-811 Madison Ave. 



Cboloeatcat flower* and 

 dealgna for all oora- 

 slona. Staamar and tb««- 

 tre flowara a -pr-'altT 



HMkr Florisb Tel. Oeliveiy. Wire He Toor Orders 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawandei, Lancaster and 

 other Western New 

 York cities and 

 to^vns, 



304 Main Street 

 BUFFALO, N.Y. 

 Members Florists' Telegraph Delivery Association 



S.A.ANDERSON 



440 Main St., Buffalo, N. Y. 



ANDERSON lerrice means treah, atnrd; 

 atoek, and prompt deliveries In BUFFAI/O, 

 LOCKPORT, NIAGARA FALL,8 and 

 WBSTEKN NEW YORK. 



Members of Florists' Telerrapb DellTflry. 



Of Interest to Retail 

 Florists 



BUTTERFLIES FOR THE FLORIST. 



'I'lii' iiuri'iitiiiiK usi' of iiKuiiiliil ami 

 liviiiK iiisiM'lH in Moral di't'oniliuiiH liaH 

 a.ssuiiied an iiiipurtaiil iiHia-ct In tlif 

 last few years. Few iIiWikh will lu'lp 

 BO nnu'li to call attention to the flower 

 shop us bright colored buttertlies and 

 moths ttntteriiiR al>out In the whi- 

 tlow or attraetlve mounted speelniens 

 pinned to eornaKes. houqiielK, baskets 

 or cards Inserted in boxes. In every 

 biB city there Is at least one florist 

 who appn^clales any touch of Individ- 

 uality and richness Kiven to the tone 

 of bis establishment; he is the one 

 who will make use of these dainty bits 

 of Nature. They brinK the wonderful 

 beauty of Nature's works a little closer 

 and the combination of these creations 

 in the animal and plant worlds makes 

 a very agreeable impression. 



Mounted specimens of delicately 

 colored insects are being used effcv:- 

 tivcly in floral decorations where ad- 

 ded natural effects are wante<l. The 

 setting of a butterfly on a basket piece, 

 with wings outstretched, as if ready to 

 flutter away, gives that extiuisite air 

 of refined natural grace that is the de- 

 spair and delight of many a floral art- 

 ist. The luxury-loving, beauty-wor- 

 shipping class of flower buyers, those 

 who are looking for new creations, 

 novel combinations, and the genius 

 that is the gift of but few in the florist 

 trade, are willing to pay liberally for 

 this added touch of something dif- 

 ferent. 



We do a large business in baskets, 

 and it is in the planning of new effects 

 scores of times during the week that 

 these butterflies and moths come to 

 our aid. There is a great variety of 

 color combinations to be found In 

 these insects, therefore making the 

 blends and contrasts with flowers in- 

 finite. Pinned to the handle of a bas- 

 ket, with wings outspread, the effect 

 of a well made basket and appropriate 

 ribbon is fine. We have often sold a 

 basket of flowers on the strength of 

 the little winged insect attached to 

 the ribbon, handle, or set on the 

 (lowers themselves. As a little trade 

 secret I might add that the profit from 

 the use of butterflies and moths is big, 

 enough to warrant their liberal use by 

 all progressive florists. 



They also come in handy on table 

 decorations, especially at large ban- 

 quets, where plenty of table space is 

 given for good effects. We have often 

 secured $.t to $10 for single mounted 

 specimens that were rare and beauti- 

 ful. Placed at random over the tables, 

 perched on the flowers in the vases, 

 ready to fly from the garland-covered 

 posts, attached to the coriage at each 

 j lady's plate, their use helps out very 

 much to give tone to the floral dis- 

 play. Many species can be bought at 

 low prices, averaging 1.5 cents to 20 

 cents each, allowing for their use in 

 large numbers. 



Some retail florists use beetles, as 

 w^ell as butterflies and moths, and 

 while not as delicate and finely col- 

 ored, these beetles by their very ugli- 

 ness and grotesqueness attract consid- 

 erable attention. We are always 

 searching for the things that will 

 make our store different from the rest, 



JOHN BREITMEYER'S 

 — SONS^= 



Cor. Broadway and Gratiot Avea. 

 DETROIT. MICH. 



Artistic Designs . . . 

 High Grade Gut Blooms 



M> r«)V^r all Mlrhlcan ptilnts Kn«l good 



•M-tlona of Ohio. Indlaaa ftod raa»dft. 



Members Klorlnta* Trlrgrapb DeUTarr 



AflBorlAtlon. 



THE ROSERY 



23 STEUBEN ST. 

 A.L.EIAIMV, IM. Y, 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florist*' Telegratih Delivery 



Albany, N. Y. 



A'of How Chtap 

 But How Good, 

 Capital of the Empire State 



Member F. T. D. A. 



X WASHINGTON, 

 D. C. 



GUDE^S 



GUD£ BROS CO 



I2MF ST>w 



wasiiikctok oe 



Member Florists 

 Telegraph 

 Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the Florists' Trlecapta DellTary 



All Orders Given Prompt and Careful Atlentin 



"^Parl( Floral Co. 



J. A. VALENTINE, Pre.. 

 Menber Flerlata' Tetacnkph DeUTary. 



DENV ER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



techesler Phone 506. L«iig Dist. Bell Pbooe aitQ 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



The lurjff'tt cut H<i\vpr Hlnre in AnierU-a 

 Drders for the TWIN CITIKS and for all 

 \'orth\M'stern ptMnlb eiven iirompt at- 



[fnt ion. 



HOLM & OLSON, Incorpo«t«i 

 «T. PAUL, MINN. 



RANDALL'S FLOWER SHOP 



HAKBT I. RANDAUU Pro»rt<*aT. 



Phone: Park M 



3 PLEASANT ST.. WORCESTER. MASS. 



kfemifr Ft»riHs Telegraph Dtlrvtr^ As mn ^ M fr^tt 



