384 



HORTICULTURE 



Murch 13. 1S15 



horticulture: 



VOL XXI 



MARCH 13. 1915 



NO. 11 



11 III ISIIKII WKKkl.V IIV 



HORTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mass. 



Trlrpliunr, Uxford •^ilZ. 

 W.M. J. STEWART, Editor Bnd Manmccr. 



SI IISCKirTION KATES: 



One \ rur. In Ktltaorr, 91. tH); To Fnrrlrn Countries, 12.00; To 



( anmlu. (I. SO. 



AI>VKKriSIN(i KATES: 



l>r Irn-h, SO Inrlic* lo paKr 91.00 



IMikruuniM (in i onlnirt). for ron'.r^'nllvp Infirrllonii, un follutm; 



<»nf niunlli (I liinfn). 5 prr rrnl.; tlirco niunthn (13 thnrs). 10 

 per rrnl.; hlx niontlib r.'i; flni,.*!, 2U per cent.; one yrar 152 times), 

 M per eent. 



I'wcv and half paiir ~i>it' . . Kpeclal rate* on application. 



Eoter><<l ns 8e<'ond-clHRg matter December 8. 1901, at tbe t'ost Ofllce 

 at Uuston, Xluss.. under tlie Art of CoDKresB of March 3, 1878. 



CONTENTS Page 



COVER ILLrSTHATIO.N— Callirlioe lineariloba 



NOTES ON CULTIRR OF FLOUISTS' STOCK— Pel- 

 argoniums — Compost — Easter Lilies — Orchids — 

 .Making Hotbeds — Pansies — John J. M. Farrcll 333 



CALLIRHOE— KitTiard Ilothc 335 



OBITIARY— Herman Asher— James Conlon— William 

 .\I. .Mills— S. Swan— William Roe— Mary M. Scott- 

 David Monteith 335 



TO BLOO.M SOBRALIA .MACRANTHA— M. J. Pope. . . 335 



STREPTOSOLEN JAMESON'! 1— Illustrated 335 



SOCIETY OF A.MERICAX FLORISTS: 



Annual .Meeting of the E^xecutive Board 336 



National Flower Show Committee 337 



Luncheon 338 



CLCBS AND SOCIETIES— New York Florists' Club.. 338 

 Pittsburgh Florists' and Gardeners' Club — Holyoke 

 and .Northampton Florists' and Gardeners' Club — 



Florists' Club of Washington 339 



American Rose Society — New Jersey Floricultural 

 Society— Albany Florist Clul>— Southampton (N. Y.) 



Horticultural Society 340 



Club and Society Notes 341 



DURING RECESS — Gardeners' and Florists' Club of 

 Boston 341 



SEED TRADE 342 



OF INTEREST TO RETAIL FLORISTS: 



"For Better Business Methods" Henry R. Comley... 344 



New Flower Stores 344 



Two Table Decorations of Simple Design — Illustrated 347 



NEWS ITEMS FRO.M EVERYWHERE: 



Boston— Chicago — Philadelphia 346 



Washington — Ilftsburgh 347 



FLOWER .MARKET RE^PORTS; 

 Boston. Buffalo, Chicago, Cincinnati, New York... 349 

 New Bedford, Philadelphia. Pittsburgh, St. Louis, 

 San Francisco, Washington 351 



-MISSCELLANEOUS: 

 A Radical Step by Plant Importers — W. H. Siebrecht, 



Jr 342 



News from the Panama-Pacific Exposition 342 



Cleveland Plans a Big Show 342 



Catalogue Received 342 



Business Troubles 344 



Visitors' Register 345 



News Notes 345 



An Interesting Irrigation Project 356 



New Corporations 356 



Greenhouses Building or Contemplated 356 



Patents Granted 356 



Personal 34O 



We are pleased to note the busy 

 Proiperity tijiies wliicli, Ro oiirly in the spaflon, 



real or imagined Imve Set in witli tlic spcdhouscs. It 

 is a most oiuounifriiijj augury for 

 an old-time Inistliiig seiison whon Uw seedsmen tell of 

 wtirkiiij.; until midnight and on Sundays to fill orders 

 as lias heen Uie case with at lea«t some of them during 

 the past two weeks. Ijet us hope that the favoring 

 oonditJons will e.\tend to the nursery and florist trade 

 as well as the .seedsmen, as there is good reason to 

 iixpect. We saw an advertisement in one of our con- 

 uinpories last week, offering for sale a large, well huilt 

 iiKKlern mansion, 18 rooms, 2 bath rooms and 9 acres 

 of ground, described as an "excellent location for a 

 ilorist!'" Evidently the widespread jKjpular idea of great 

 V, ealth in the florist business is still prevalent. 



IIokticulture's annual Spring Trade 



How to jiiifl Easier Special issue is due to appear 



get at the ne.xt week. We make our usual ap[)cal 



good buyers to jiig advertising trade for such support 



as they feel justified in according us on 

 this ocoasiou and we hope the response will be a generous 

 one, for it is the advertiser who makes the business 

 wheels go .around in an institution such a,s this and the 

 bigger the advertising patronage the bigger and better 

 will the paper be. The advantage will not be exclusively 

 ours. HoRTicoLTURE Is widely recognized as a very 

 serviceable publication, counting among its readers the 

 brainiest, most progressive men in the field of flori- 

 culture in this country, and the advertiser who realizes 

 this fact in its full significance and uses these pages to 

 reach this most desirable class and interest them in his 

 seasonable business offers will find the small expenditure 

 to have been a very profitable investment. 



Next week promises to be a lively one. 

 Business Two big spring flower shows — one in Bos- 

 promoters (on and one in New York, in progress at 

 the same time, banquets in both places, 

 with several important meetings, etc., not to mention 

 lesser affairs in various other places, together with 

 spring trade papers and Easter preparations generally, 

 will suffice to keep some of us on the jump all right. It 

 is gratifying to learn tliat the big New York enterprise, 

 which involves a heav}' expenditure and no small re- 

 sponsibility, -is already well provided for, in advance, 

 and that there i.s, consequently, no fear of a financial 

 set-back — which is never an impossibility when gate re- 

 ceipts are the main source of revenue. The Boston 

 show, housed and financed by the Massachusetts Horti- 

 cultural Society, presents no cause for solicitude. It is 

 to be regretted that these two affairs should take place 

 at tbe same time, but this was unavoidable, they tell us. 

 This, however, will not detract from their effect upon 

 the public in bringing to their attention a wealth of 

 floral attractions at this very appropriate time. The 

 influence of the two exhibitions will undoubtedly be a 

 substantial factor in the Easter business in their respec- 

 tive neighborhoods. 



