346 



IlOirr I CULTURE 



NEWS ITEMS FROM EVERYWHERE 



March 13. 1916 



BOSTON. 



H. Kolow. of H"i7 SumiiuT sln-i-t, liiiil 

 a very ntlnu-llvc dlsiiliiy lutit wtt-k In 

 wlitrh a biK luuiKllltJ t>owl of sweet 

 IM-a." was fcHtiircd. 



Tin- (Janlfncrs' ami Klorlsts' Clul) 

 will hold a neld day March 20. at 

 Waverley. where they will be the 

 Kuests of the W. W. KdRar Co. The 

 nieeiliiK of the club. March 16. will 

 be a 8po<'lal Hose Night, a timely 

 event precedliiK the big Rose Show. 

 March 18-21. 



.Maurice Hambro. buyer for H. .M. 

 Robinson & Co., is ill with some foot 

 trouble. The sule.snioii in the markets 

 displayed their sympalhy by sending 

 him a splendid basket of fruit this 

 last week, ll is expeetetl that he will 

 be "on deck" Monday. 



F. .1. Dolansky's store in Lynn is 

 being renovated and will be com- 

 pleted by next week. A new office has 

 been built and several large mirrors 

 placed on the walls. This store is 

 very advantageously located on one of 

 the busiest streets of the city. 



The Swanavelt Flower Shop, of 

 Lynn, is an artistic establishment of 

 the kind that one would hardly expect 

 to find in such a busy manufacturing 

 centre. The firm specializes on bas- 

 kets and pottery and has acquired a 

 well-merited reputation for table de- 

 corations. 



The windows of two large depart- 

 ment stores, Filene an<l Jordan-Marsh 

 Co.. are superbly decorated with rich 

 fabrics set off with masses of cinerarias, 

 genistas and other brilliant flowering 

 plants. The combinations and contrasts 

 of color are beautifully done. S. Hoff- 

 man supplied the floral material. 



FYederic Southworth, of Lynn, is 

 producing a special strain of silver 

 pink snapdragon with which he has 

 had much success. Mr. Southworth 

 specializes on snapdragons, and in a 

 recent visit to his range the writer 

 noted several promising seedlings in 

 white, cerise, golden-yellow and dark 

 red. 



Ed. Winkler, of Wakefield, is very 

 optimistic about the future of his new 

 carnation. Morning Glow. He plans 

 to disseminate it next year and will 

 specialize on this variety altogether 

 for the next few years. Morning Glow 

 is a seedling from Winona by Queen, 

 a delicate silver pink color, with a 

 tendency to deepen in summer. 



Several local retailers are complain- 

 ing against the system of sales tags 

 now in use in the markets. As it is 

 now, each salesman possesses his own 

 sales book and when a sale is made 

 the retailer signs the slip and receives 

 a duplicate with his goods. Mistakes 

 are liable and retailers claim to have 

 received bills for goods they never 

 bought and never signed for. One 

 prominent retailer already uses his 

 own receipt tags, thus effectively 

 checking up all claims. Each sales- 

 man is compelled to produce the slips 

 of this retailer when presenting his 

 bill. 



CHICAGO. 



N. .\III1<T has the sympathy of the 

 trade In the loss of hlH father whose 

 death occured .March S .Mr. .Miller is 

 no longer with Ihi- A. I... Vaiighan Co. 



The three south rooms <ui lli<' llrst 

 lloor of the L<' .Moyne block will soon 

 be occupied by K. C. Aniling Co.. who 

 have taken out a long term lease. 

 .North Wabash Ave., is thus gaining 

 two of the large wholesale houses. 



Miss Charlotte .Megchelsen. 4G54 

 Grand Houl.. finds the call for baskets 

 greater each year. A very large pro- 

 portion of orders now are for fiowers 

 to be put Into some of the new baskets, 

 and she finds the profits just as large 

 for herself and customers better 

 I)lea8ed Ihan with flowers alone. 



A call at the Flower Growers' Asso- 

 ciation. Tuesday, impressed one with 

 the idea that that firm had added the 

 sale of silverware to lis business, but 

 It proved to be the trophies belonging 

 to the Chicago Florists' Club. .Man- 

 ager Paul Klingsporn. who likes to see 

 things right. ha,s had it put in first 

 class condition and it is now an honor 

 to the club. 



At the Muir Conservatories. 4647 

 Grand Boul., trade is reported as very 

 encouraging. Miss Muir has been in 

 business long enough to have a broad 

 outlook, and she says the dull times 

 for florists are past and a good busi- 

 ness awaits those who make the effort 

 to get it. This store is one of the large 

 south side places and most attractive 

 in its arrangement. 



The "loop" retail florists are all giv- 

 ing extra attention to their window 

 displays. With the coming of the 

 spring openings at the big department 

 stores, the tastefully arranged windows 

 in the flower stores make a good ad- 

 vertisement and api)eal strongly to the 

 throngs of passers by. A good trade 

 is reported generally by the down- 

 town florists with potted bulbous stock 

 as leaders. 



A Model of Decorative Art. 



Again the world's largest store has 

 its spring opening after six months of 

 preparation. A. V. Fraser, who for 

 twenty years has spoken daily to thou- 

 sands of people, through his artistic 

 expressions in flowers and fabrics in 

 the Marshall Field windows, says that 

 decorative art is like religion and the 

 results we get are the expressions of 

 the creeds we hold. He studies con- 

 stantly and says that parks, landscapes 

 and gardens are his best teachers. Two 

 years ago he visited the Kew gardens 

 in England and his descriptions of the 

 color effects seen there in the rhodo- 

 dendrons and other plants make one 

 seem to feel as well as to see the ex- 

 quisite blending of colors. The deco- 

 rations this year reflect impressions of 

 a recent southern trip. Great gray 

 urns high above your head are filled 

 with drooping branches of southern 

 dogwood bearing thousands of the 

 big white blooms, red tipped as they 

 grow in 'Virginia. The long main aisle 

 Is crossed with high arches, massed 

 with roses, and you walk as under a 



I :.. . ;;. , t of 

 sill 11 -. . Ill , nil (111 pashliig niullltude* 

 cannot be estimated, and lo one who 

 has the Inclination to sliidy, here Is a 

 great opportunity. .Mr. Fraser Is not 

 a florist , bill he Is a floral artist. 



Good Fellowship. 



The social events reported as under 

 way one week ago. In honor of the 

 presence In Chicago of the dlrector» 

 of the Society of American FlorlstB, 

 the Florists' Telegraph llellvery and 

 the National Flower Show Committee, 

 were successfully <'arrled out and the 

 spirit of good fellowship received a 

 new impeius. The closing was in the 

 form of a luncheon at the La Sallo 

 Hotel, and the hearty expressions of 

 good will brought encouragement to 

 the workers all along the three lines 

 represented, and the departing guests 

 left with the feeling, shart'd also by 

 their entertainers, that it was some- 

 thing to look back upon with pleasure 

 and profit. 



State Florists' Organization. 



The Chicago delegation to the Illinois 

 State Florists' Association which held 

 Its tenth annual meeting, March 2 and 

 3, at Urbana. 111., came home with 

 glowing accounts of that meeting. 

 Their reception in the state university 

 town was cordial and they were well 

 taken care of. Phil. Foley accom- 

 panied them and the inspection of the 

 greenhouses recently erected by his 

 company was one of the features of the 

 meeting. The Cniversity of Illinois Is 

 one of the leaders in maintaining a de- 

 partment where floriculture and land- 

 scape engineering are studied in a way 

 befitting their importance, with en- 

 couraging results showing great prog- 

 ress. In the years to come— and not 

 distant ones either — this institution Is 

 expected to turn out men whose equip- 

 ment will place them in the lead In 

 horticultural matters in this country. 

 Once each year, hereafter, will a meet- 

 ing be held here that closer touch may 

 be kept with the works in original re- 

 search in the experiment st.ation. 

 The officers for the coming year are as 

 follows: President. C. W. .Johnson, 

 Morgan Park. 111.; 1st vice-president, 

 I. L. Pillsbury. Galesburg, 111.; secre- 

 tary, .J. F. Animann. Edwardsville, 111.; 

 treasurer. F. L. Washburn, Blooming- 

 ton, 111. 



PHILADELPHIA. 



The session of the Farmers' Insti- 

 tute held at Horticultural Hall, March 

 5 and 6, were rather slimly attended 

 but otherwise were very successful. 



Thomas P. Smith, late of Boston, 

 entered on his duties March 1st as 

 superintendent of gardens and grounds 

 at the Pennsylvania Hospital (Kirk- 

 brides) 44th and Market Streets. 



Chas. Sim of Rosemont, and party 

 left Santa Barbara headed east on the 

 2Stlh ult. A visit to Edwin Lansdale 

 at Burpee's Floradale Farms at Lompoc 

 was one of the pleasant episodes of 

 the Santa Barbara part of the trip. 

 Mr. Sim speaks very enthusiastically 

 of the San Francisco Fair. 



