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M.ir.li L'll. iinr. 



SA 



UEL MURRAY 



913 GRAND AVE. 



KANSAS CITY, MO. 



Member of the Florists' Telegraph Delivery 



Orders Telegraphic or Otherwise, from the Trade 

 Anywhere for Easter Delivery of Flowers, Designs or 

 Choice Plants Given Prompt and Careful Attention 



NEWS ITEMS FROM EVERYWHERE 



BOSTON. 

 Houghton-Gorney Co. will feature 

 baskets of roses for Easter. 



At Harry Quint's Back Bay store 

 the 'popular price" idea is taking hold 

 in this high-class district and is being 

 very favorably received. 



N. F. McCarthy who has been in 

 Bermuda for the past month has re- 

 turned much benefited by the oppor- 

 tunity for rest and quiet. 



Galvin's new store on Park street, is 

 ,1 veritable indoor garden. An addi- 

 tional touch of cheery welcome is 

 given in the use of canaries in cages 

 suspended from the ceiling. 



The closing lecture for this season 

 at Horticultural Hall, Boston, will be 

 by Prof. H. H. Wlietzell. Ithaca, N. Y., 

 Saturday, March 27. on Diseases of the 

 Peony, illustrated by stereopticon 

 views. 



Waban Rose Conservatories are 

 making a fine display of their new 

 rose, Mrs. Moorfield Storey, at the 

 Rose Show. This variety is being re- 

 ceived with favor all over the country, 

 especially in the East. 



C. Fine, formerly located at 136 Mas- 

 sachusetts avenue, has moved to larger 

 quarters at 121 Massachusetts avenue. 

 'This move to a bigger store has been 

 necessitated in part by the rapid de- 

 velopment of his business. 



J. B. McDonald, of Wax Bros., de- 

 livered a very interesting talk before 

 tb° Tvnn Art r"i"h. March 12, on the 



construction and planning of oldCash- 

 ioned gardens. Mr. .McDonald has had 

 much practical experience in this 

 phase of landscape gardening. 



Sidney Hoffman has opened up a 

 branch store at 194 Uoylston street, 

 where Ed. MacMulkin was formerly 

 located. Mr. Hoffman is one of the 

 best decorators in the city. An effec- 

 tive display can be seen in the win- 

 dows of his new store, in wliich a toy 

 automobile is centered. 



Kameyama & Serada of .Nortli Cam- 

 bridge dispose of a large part of their 

 bulb stock through the .'>c. and 10c. 

 stores, and say they find it more profi- 

 table to market their product by con- 

 tract in this way than to take chances 

 on the fluctuations of the markets. 

 They have already sold their entire 

 Easter crop of bulbs and lilies. 



Penn, the Florist, had an attractive 

 St. Patrick's Day display this week. 

 Brilliantly colored butterflies were 

 tethered to the plants with some fine 

 thread, so as not to fluHer away. Roses 

 in baskets and other rose combinations 

 will be featured for Easter. It is ex- 

 pected that much public interest in the 

 rose will be stimulated by the Rose 

 Show in Horticultural Hall this week. 



Boston's two old pioneer wholesale 

 flower establishments, Welch Bros. Co. 

 and N. F. McCarthy & Co., are well 

 prepared for a big Easter rush. Both 

 have secured large lily crops of very 

 fine quality and an abundance of all 



other material required for the flower 

 trade of the big floral week. Lily 

 I)lants are a big specialty with Welch 

 Bros., their custom being to have them 

 shipped in crates direct from the 

 greenhouses to their customers. Plant 

 auction sales at McCarthy's are to 

 open up in a few days. 



With the rebuilding of the Gray Her- 

 barium at Harvard, by which the 

 original frame structure has been com- 

 pletely made over in concrete and 

 steel. Harvard has the best equipped 

 building in the world of its kind. "The 

 l)ui]ding is in the Botanic Garden in 

 Cambridge. The original herbarium 

 was built in 1864 to house the collec- 

 tion of Professor Asa Gray. The first 

 stage in the reconstruction was the 

 erecting of the Kidder wing to house 

 the indexed specimens of flowering 

 I)lants and ferns. The library wing 

 was then constructed and the George 

 Robert White laboratories are now 

 located there. 



New Bedford, Mass.^— Business has 

 been somewhat dull lately, though 

 good roses still find a ready sale at 

 comparatively high prices. 



The Horticultural Society is to hold 

 its annual dinner on the eighth of 

 April at the Parker House. The enter- 

 tainment committee, Messrs. Barrows. 

 McV'icker and Post promise some read- 

 ings, and some good music for the oc- 

 casion. 



Fn-\NK L. Gray. 



