438 



II o i; T I nii T.TTl RF 



March 27, 1915 



LILIES FOR YOU! 



Notwithstanding the Early Date of Easter Our Lilies will be of the 

 Same High Grade that we Have Been Furnishing in Years Past 



Wo imok In Moxes of Twenty-flve Pots each. Nicely Cnited over the Top. Our Packing ie Un- 

 doubtedly the BKST IN THE UNITED STATES. Average 5 Flowers to the Pot. One Extra 

 Plant, gratis, in each crate. 



Prices In case lots. 12c. per Flower or Bud. ORDER EARLY so that we may bo able to Ship 

 Them Direct from the Greenhouses Without Uehandllng. 



We carry a full line of Fresh Choice Flowers, all varieties, and the largest'stock of 

 Florists' Supplies, Artificial Flowers and Foliage in New England 



OLJR 



OIA. 



The Killameys, Richmond, Cardinal, Killarney Queen, Maryland, Russell, 

 Ophelia, Hadley and all the popular Novelties in all grades and prices, 



FLORISTS' SUPPLY DEPARTMENT 



Easter lia.sUots. Va.'^ps. Xoveltics in All Linos. 



Plant Auction Sales for Spring Season %vill begin early in April if sHipments 

 arrive, and tKereafter eacH Tuesday and Friday until June 



N. F. McCarthy & co. 



Wholesale Florists and Supply Dealers 112 Arch & 31 Otis Sts., BOSTON 



11 1.1 I'lIONK — MAIN .'i'CJ. 507:!, 51)71, 5011'; 



CLUBS AND SOCIETIES 



THE LANCASTER COUNTY FLOR- 

 ISTS' CLUB. 



At the last meeting a report was 

 beard from the Glad Hand and Sun- 

 shine Committee in regard to Ladies' 

 night for April 15. Their report called 

 for a banquet at the Stevens House 

 and the committee consists of Ira 

 Landis of Paradise, S. Hutter Hess of 

 Gap, J. Wade Galey and Chas. B. Herr 

 of Strasburg. They will be ready with 

 the Glad Hand for any visiting florists 

 and will endeavor to extend sunshine 

 into the affair from 7 P. M. to any old 

 hour they may decide to quit. The 

 decorations will be voluntary and no 

 doubt profuse. 



Elmer Weaver gave a talk on the trip 

 to Philadelphia and his little journey 

 into Chester County the next day. 

 Charles Grakelow then gave us an ex- 

 cellent impromtu talk on our business 

 in general and it was without question 

 the best and most profitable evening 

 we have ever had. Tliere was not one 

 who did not go home with some good 

 new ideas under his hat and if we 

 could have had all the retailers in- 

 stead of two of them the flower trade 

 would have had an impetus here that 

 would have been felt keenly. As it is 

 I am afraid these two who were pres- 

 ent will get all the trade; they at least 

 got all the ideas for getting trade. 



It is unfortunate for the rest of the 

 ■world that this talk was not in the 



shape of a paper to be printed. Mr. 

 Grakelow brought out strongly the 

 benefit to be gained by and the neces- 

 sity to have a strong personality in 

 this business. He also brought out the 

 necessity of getting away from the 

 stereotyped forms of advertising and 

 putting out advertising with what he 

 calls a punch to it. , He spoke of the 

 department store features of our busi- 

 ness and pointed out the necessity of 

 our being able to meet this sort of com- 

 petition as well as that of the street 

 men. Our president was so deeply im- 

 pressed with the talk that he started 

 to make a motion himself to give the 

 speaker a vote of thanks, but was 

 lieaded off by the writer and Mr. 

 Grakelow was not only given a vote 

 of thanks, but actually had them from 

 every member present. 



After the meeting, under the leader- 

 ship of George Goldbach a bowling 

 league was formed and the first even- 

 ing was spent in rolling duck pins with 

 scores ranging from 64 to 110. Some of 

 these days we are going to start out 

 after the world's record. 



AiJJERT M. Herb. 



A SOUTHERN INVITATION. 



R. C. Kerr, president of the Texas 

 State Florists' Association has ad- 

 dressed the following letter to all 

 members of the S. A. F. Executive 

 Board: 



Dear Follow Director:— 



Tbe florists of Texas are very desirous 

 of meeting the President and Board of Di- 

 rectors of tile S. A. I", at tlielr Convention 

 at Ft. Worth, the second Tne.sday and 

 Wednesday. .July 13 and 14th; and as 

 rresldent of this organization I extend to 

 you an urgent Invitation to be present at 

 our second annual Convention. 



We feel that you should make this trip 

 and be present, as we know you are vitally 

 Interested In tbe Southern Florists, and we 

 want to demonstrate to you what Is being 

 done In the South. We preKllit this will 

 he the largest gathering of florists ever 

 lield outside of tbe S. A. F. Convention. 



I sincerely trust that you will see fit to 

 take advantage of Ibis opportunity to visit 

 Texas. We will have an Interesting pro- 

 gram, and we are sure you will be repaid 

 for your trouble and expenses. 



GARDENERS' AND FLORISTS' CLUB 

 OF BOSTON. 



The next meeting of this club will 

 be on April 20, at which time H. How- 

 ard Pepper of the Industrial Trust 

 Company of Providence, R. I., will ad- 

 dress the members on "Some Facts 

 About Banking that Some Florists 

 Ought to Know." 



CLUB AND SOCIETY NOTES. 



A. Cowee will oflcr a $10 gold piece as 

 a prize for the best fifty spikes of gladi- 

 olus Peace shown by a gardener or 

 amateur at the Newport Show. 



The Retail Florists' Association, St. 

 Louis, held its monthly meeting at the 

 Washington Hotel on March 15. The 

 meeting was not as well attended as 

 was expected. The few present worked 

 out a credit system plan which will 

 come up for action at the next 

 meeting. 



