468 



lloirr I CULTURK 



April 3, 1»1& 





ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



TrIrKrapbIc ordfri rurw>rd»0 to aoj 



part ut tbr I'nitrd SOtM. Cioktli. aDd 



all principal rllirs of Gorop* Ordtra 



trnnaferml or liitruaird ttj tli<* tradr to 



our aflmluo fur drllTrr^ on alramablpa 



or »la«wbrrr rri'dre apvclal attcDtlon 



C^tl 0/ Ca^.tmg Ffrtt£n Pfiivrrtfi 



yuti i-i frtfaui 



ICrfrrf«jr«> or rikah niuflt arronipanj all 



ordrrs from unknown rorm>ptintlrfit«. 



C«l.lr A.lilrr.i.. AI.KXroNNK.I.I.. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Meinber Florists' Telegraph Delivenf Asso. 

 OAVID CLARKE'S SONS 



Dein 



orders trom any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Wriir or Telegraph 



2139-2141 Broadway, - New York 



Trlrchnor 1M2-1ISM Colambat 



EotabllHlied 1874 



13 A. R! 13 



I 1.<»KI>T 



H. E. Cor. 44 Si. & Maditm Atci ie. N. Y. City 



( Member Flonsis Telegraph Delivery Asso. ) 

 Flowers shipped on all SicAmers. Special Correspond- 

 «Oce in all the large ciies of Europe and the British 

 Colonies. Telegraph and Cible address Dardsflor. 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newport, R. I. 



Wr Ouamotee SsttatactlaB 



fVIEIVIBEFV F*. T. ^. f^. 



NEW YORK 



609-611 Madison Ave. 



Choicest cut flow»r» «Dd 

 dealffni for all occa- 

 Bloni. 8t«am»r m»« tA««- 

 tre flowara a •) 



dMriier Florists Til. Dtrnenf. Wire Me Toor Onlers 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWEHS BY TELESH^PH" 



/: J. PALMER 



J/ 





S. A. ANDERSON 



440 Main St., Buffalo. N. Y. 

 ANHEBSON aerrice mcaiiu frwah, atmrdy 

 •toi'k, and prompt dellvrrlea la Bl FFAl/O 

 I.OCKPORT, NIAOARA FAla.« a«4 

 WBSTERJl NEW VOBK. 

 Sr^Vcr^ »« riorUtatilJIMlirilph' Drflrarj. 



Of Interest to Retail 

 Florists 



THE PROTECTION OF CREDIT. 



.\ Hiipcrlutivoly llborul credll liiis 

 been a rliariirliTlstif of tlifi florJHt 

 trade, nml diirliiK the la.st few years 

 It lias liecn the soiiroe <if many evIlB. 

 This (Ti'dlt. extended in nood fallli to 

 retailers, has been much abused, sev- 

 eral wholesalers sulTerinK blK losses. 

 Some titles have taken this matter In 

 hand and have somewhat controlled 

 the siltKilion. 



The Iriidf in Boston has been rnllier 

 unfortunate In this respeit and all at- 

 tempts at eooi)eration have thus far 

 failed. There has been opjiositlon 

 from the very men whom it would cer- 

 tainly lienefit nio.st. A new organlza- 

 tion under the name of The Flower 

 Growers' Protective Association has 

 just been formed by a small number of 

 erowers and wholesalers. There are 

 many up-to-date retailers who welcome 

 this society and believe it to be for 

 the general pood of the trade. The 

 best retail florists of the city have 

 been accustomed to buy their slock on 

 a cash basis, paying on the tenth of 

 the month. These men heartily support 

 the new association in Roston, which 

 should have been organized several 

 years ago. Every retailer of this class 

 ought to join in protecting the pro- 

 ducers and wholesalers as well as his 

 own business from unscrupulous 

 "mushroom" florists who, by their 

 abuse of the credit system, injure the 

 ability of jiroducers to serve their cus- 

 tomers, the retailers. 



The retail florist who knows his 

 .business and who has always dealt 

 fairly with the wholesalers will not 

 need to fear this measure. The co- 

 operative spirit should prevail among 

 all branches of the trade, from grower 

 to retailer. Innovations, and in many 

 cases radical changes, must be ex- 

 pected in a business which has not yet 

 reached its full development. The 

 flower industry is young, immature 

 and in a state of perpetual flux — for- 

 ward. Advance has been rapid. Co- 

 operation is an absolute necessity it 

 we are to keep up with the procession. 

 Yet there are florists who still see 

 nothing in co-operative legislation, 

 trade papers, co-operative advertising, 

 telegraph delivery or credit associa- 

 tions. The opposing selfish spirit is 

 very clearly expressed in the remark 

 we overheard the other day. It was a 

 discussion between two florists about 

 a certain competitor who undnubtedly 

 leads his city in advertising and in the 

 volume of business due to that adver- 

 tising policy. "Oh, well, H does 



enough advertising to stimulate trade 

 for every other florist in town." 



Haverhill, Mas8. — Charles Morse 

 onened his flower department March 

 23 under the name of Micliell & Co., 

 Flower Department in Michell & Co., 

 department store. Mr. Morse was the 

 C. Morse of Morse & Newell. Brook- 

 dale Nursery Co. Is now under man- 

 agement of Charles F. Newell and 

 RichJe. Maddock. with land and green- 

 house at West Newbury, Mass. 



JOHN BREITMEYER'S 

 — SONS=^ 



Cor. Broadway and Gratiot A*«a. 

 DETROIT, MICH. 



Arfisfic Designs . a . 

 High Grade Gut Blooms 



H'« rover »ll Mlrltlgan pulnla and good 



B^rtlona of Ohio, ladlaa* kbcI Cbn^dft 



MMnb«ra FlorUla' Telrgraph V^rWymrj 



AB»oel*tloB. 



THE ROSERY 



23 STEUBEN ST. 

 AI_BAIMY. IM. V 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINrrY 



Mcmbert Kltirinln' T airgraph Pplivery 



Albany, N. Y. 



Not How Chtap 

 Bat How Good. 

 Capital of the Empire State 



Mnubrr F. T. D. A. 



>i?l>\. 



WASHINGTON, 

 D. C. 



C^ GUDE'S 



GUD£ BROS CO 



Member Florist« 

 Telegraph 

 Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the FlorUts' THesTAph DellveiT 



All Orders Given Prompt and Canful Attcntioi 



^"^ Parl( Floral Co. 



J. A. VALENTINE, Prea. 

 Moaib*^ Florlata' Toiacrapb UnlUarr 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Aveiuie, N. 



Poetaster Phone 506. Ix>ng Dim. Bell Phone 3iSq 



Mctnbeis Florisu TelcRiaph Delivery 



7HE HOME OF FLOWERS'' 



The liiricc'.t eiil llovvrr stnrt* in .Aintrlru 

 Jrilcfh f'»r the TWIN (ITIKS and f»r all 

 N'orthwi'f.ltTn poinlh Riven projipt at- 

 ;ention. 



HOLM & OLSON, Incorpo«t^ 

 «T. PAUL. MINN. 



RANDALL'S FLOWER SHOP 



RAKBT I. BAITDALX. Pro»rit«OT. 



PboDe: Park M 

 S PLEASANT ST.. WORCFSTER. MA3B. 



Mrmtrr Fltriili Trlrrra^l' Dtlivert AttceitHmj} 



