April 10, 1915 



HORTICULTUKE 



495 



HORTICULTURE INDISPENSABLE 



The following examples of mjkny approving letters received at the 

 office of HORTICULTURE during the past few weeks, show why 

 HORTICULTURE is so valuable as an advertising medium. Inten- 

 sive circulation is HORTICULTURE'S best quality and practically 

 every reader is a possible customer for the advertiser. 



Gentlemen: — Last week's 

 HORTICULTURE is not re- 

 ceived. Have you scratched 

 me off your list, or what is the 

 matter? Appreciate your paper 

 more than any of half a dozen 

 I am receiving, and don't want 

 to miss any copies. Will you 

 please investigate? 



Yours truly, 



Missouri. A. B. K. 



Gentlemen: — It is getting late 

 in the season and we wish to 

 discontinue the advertisements 

 which we carry in your paper. 

 We would say that the adver- 

 tisements which we have car- 

 ried in your paper have brought 

 us good results, and we feel 

 that the money so expended 

 was well invested. 



Yours truly. 



Standard Thermo Company. 

 S. C. LORD, President. 



Kindly discontinue my adver- 

 tisement in the classified ad. 

 section of HORTICULTURE, 

 rendering bill to date. 



Yours is a very good adver- 

 tising medium. We have rid 

 ourselves of practically all our 

 surplus stock, and are there- 

 fore obliged to discontinue. 

 Very truly yours, 



Mass. A. 



"HORTICULTURE is grand. 

 Keep it up." B. 



San Jose. Cal. 



Dear Horticulture: 



We can't keep house without 

 you, and you can't travel with- 

 out money, therefore I enclose 

 money order to keep you com- 

 ing for 1915. 



Yours admiringly, 



Iowa. E. S. 



Here is my dollar for the 1915 

 trip with HORTICULTURE. 

 HORTICULTURE is all right. 



New York. P. F. 



Enclosed is post office order 

 to pay for HORTICULTURE 

 two years more. I like HOR- 

 TICULTURE very much and 

 hope to read it many more 

 years. S. F. 



N. Y. 



One of the many good fea- 

 tures of HORTICULTURE is, 

 that those who contribute to 

 its columns always "say some- 

 thing" when they write. I take 

 this opportunity to offer sincere 

 congratulations. "May your 

 shadow never grow less." 

 Sincerely yours. 



New York. P. F. 



Editor Horticulture: 



Dear Sir — Enclosed please 

 find $1.00. my subscription to 

 your valuable paper for another 

 year. Cannot do without it. 



Conn. O. A. H. 



"HORTICULTURE Is the 

 finest paper under the sun." 

 New Jersey. A. 



Dear Sirs — Enclosed please 

 find one dollar for another year 

 of the HORTICULTURE. My 

 time is not up yet, but it won't 

 be long. All I can say about 

 your paper is that it is the best 

 of its kind, and I read them all. 



R.I. J. B. 



Enclosed are two dollars In 

 payment for your very valuable 

 paper. I find its contents timely 

 and instructive. 



Sincerely, 



Conn. C. S. 



Gentlemen: — My paper did 

 not arrive as usual on Satur- 

 day. It is all 1 have to look 

 forward to each week: do not 

 allow that to fail me. Kindly 

 send one along at express rate. 

 Yours truly. 



N. J. G. W. 



Gentlemen: — Will you please 

 discontinue my classified gladi- 

 oli advertisement now running 

 in your paper? I am sold out 

 of nearly all varieties, especial- 

 ly those called for by your 

 readers, and hope to have as 

 good success with you next 

 year. 



Yours truly, 



Mass. R. W. S. 



When Writing to Advertisers Please Mention 



Horticulture 



