500 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



limber Florists' Telegraph Delivenr Asso. 

 DAVID CLARKE'S SONS 



Delnrer orders trom any part of the country lo 

 New York City 



Or OUT-GOING STEAMERS 



Writ* or Telegraph 



20e-2141 Broadway, New York 



Tele^boae IKl-lSU Colambai 



KvluMNIii'cl is: I 



13 iV 1^ 13 S 



I LORIST 

 W. E. C or. 44 St."& Mad iion ATenne, N. Y. City 



C Member Florists' Telegraph Delivery Asso. ) _^^^ 

 Flowers shipped on all Steamers. Special Correspond- 

 ence in all the large ciues of Europe and the British 

 Colonies. Telegraph and Cable address Dardsflof. 



A. T. BUNYARD 



NEW YORK 



41S Madlaon Avenue at 48th Street. 



Also Newport, R. I. 



W* OomrmntM SatUfaotlaa 



IVIEIVIBEF9 F". T. C3. f<. 



^^ 1NEW YORiy 



609-611 Madison Ave. 



Choicest cut flowers and 

 designs tor all occa- 

 sions. Steamer and tb»- 

 alre flowers a speclalt?. 



Miiber Flirisls Tel. Dtrneni. Win Mi Toar Orders ^ 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



AJi'DERSON service nieanN fre(.L, fttardy 

 Ktoek, and prompt deliveries in BIFFALO, 

 I-OCKPORT. NIAG.iRA FALLS and 

 WESTERN NEW YORK. 

 Members of Florists' Telegraph Delivery. 



UOKTICULTURE 



Of Interest to Retail 

 Florists 



THE RETAILERS' BUSINESS CAL- 

 ENDAR. 

 .\|)rll 10. Siilunhi.v Ii'h wonderful 

 hiiw Kft'iit l8 the power of pluck. Kvery 

 iiiaii who has conquered Kuccess, In 

 wliiitever calling, hiiti posxcHsed It. lie 

 has been full of the couraKe to do, anil 

 I thi' pluck and nerve to hang on until 

 It Is done. Of course, you may ^el 

 knocked out for a time. The l>e8l of 

 men do — hut It doesn't count as loan 

 as you do not stay out. Get up again, 

 lake a fresh hold, and go at It harder 

 then ever, with renewed energy and 

 (Iflermlnation. Disappointments and 

 discouragements are necessary to the 

 highest development of our powers. It 

 often requires some great disaster, 

 some overwhelming opposition, to dis- 

 cover our real strength and resources. 



.\prll 11, Sunday. There are still 

 liiHidreds of florists who believe that 

 it is for their best Interests to keep 

 open shop on Sunday. Why should 

 ttie Hower shop be on the level of the 

 cigar or the candy and Ice cream store, 

 which are the only places opened on 

 Sunday throughout the greater por- 

 tion of our country? We have heard 

 a proiuinent retailer remark that If 

 llorists" experienced employees only 

 realized how necessary tliey are to the 

 business, and took organize.l action, 

 tliey could command shorter hours, 

 better pay, etc. 



April 12, Monday. The man who 

 makes a habit of cutting prices is 

 much more dangerous to himself than 

 he Is to the trade at large. Generally 

 speaking, he is offering liis goods at 

 cut rates because he doesn't know bet- 

 ter. Such a person can handle just 

 about so much; the best plan is to let 

 him alone and pay no attention to his 

 reduced prices. 



April 13, Tuesday. Is your store a 

 warm store, heart-heated; where the 

 clerks act as if they were glad to see 

 customers? We like to enter a store 

 that invites us in by an attractive win- 

 dow display. The windows very sel- 

 dom misrepresent the quality of the 

 store. They are silent salesmen. 



April 14, Wednesday. Customers 

 love enthusiasm, steady sincere enthu- 

 siasm as much as you do. They will 

 catch your spirit about the flowers, and 

 your love for them. Tliey will take 

 home not simply your good goods, but 

 also your good spirit about them. And 

 every day will be a day of appreciation 

 of satisfied customers and of personal 

 pleasure in your business. 



April 15, Thursday. It is not too 

 early to consider advertising co-oper- 

 atively for Mothers' Day or Memorial 

 Day. Call up the advertising manager 

 of the best newspaper in your town 

 and suggest to him that he circulate 

 the Idea among the leading florists. It 

 may take all the time before these 

 days come around to convince some 

 of them that they ought to come in on 

 a full page advertisement. 



April Ifi, Friday. How many homes 

 are there in your town that don't need 

 a few shrubs and flowering plants to 

 beautify the immediate surroundings? 

 Every florist who knows his business 

 can be the local landscape gardener if 

 he will only go after the work system- 

 atically. ' 



April 10, 1916 



JOHN BREITMEYER'S 

 =— SONS=— 



Cor. Broadway and Gratiot Ave*. 

 DETROIT. MICH. 



Artistic Designs . . . 

 High Grade Cut Blooms 



\\'<* t-o%rr lill Mli-htKHn potntx iiml kimhI 



iiff tliiiiH of Oil 111, I nd III nil land < uniulii. 



.MenibrrH I'lorlNtn' Trlrrrapli DrlUrry 



AHfitM'liillon. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVEFIES FOR ALBANY 



AND VICINITY 



Members Fl'-nn*" Telcitraph Delivery 



Albany, N. Y. 



Not How Chtap 

 But How Good, 



Capital of the Empire State 

 Ucmber F. T. D. A. 



WASHINGTON, 

 D. C. 



r GUDE^S 



Member Floriata 

 Telegraph 

 Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the FlorUtfi' Telegraph DellveiT 



All Orders Given Prompt and Careful AttentiN 



™' Parl( Floral Co. 



J. A. VALENTINE. Pret. 

 Member I'loriht*** Teleg^raph Drllvcry. 



DENVER, 



COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton AveffHie, N. 



%ocfa«ster Phone 506. Long Dist. Bell Phone J/Jf 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



The hirtrst » ii( lloiver ntdrt' In Anicrlra 

 .>riler« for the TWIN CITIES and for all 

 Sorthvvestcrn pointH Kixen proaipt at- 

 ention. 



HOLM & OLSON, Incorpof.tW 

 «T. PAUL. MINN. 



RANDALL'S FLOWER SHOP 



■AmMT I. KAKDAUU Pr«»H«*w. 



PkM*: P*rk M 



3 PLEASANT ST., WORCESTER, MAS. 



Aftmtfr fbrittd Trlrcrafk Dtlinm (i[i«*<ii i 



